News Feed Item
Upper Street Marketing Inc. Hires Entertainment Industry Veteran
|By Marketwired .
|June 11, 2014 11:04 AM EDT
LOS ANGELES, CA -- (Marketwired) -- 06/11/14 -- Upper Street Marketing Inc. (OTC Pink: UPPR) (PINKSHEETS: UPPR) announced today that John Pattyson, Entertainment Executive and three-time Emmy Award winner, has joined the Company as a Strategic Partner. Mr. Pattyson's role will center on the intersection and impact of new technology within the entertainment industry.
Mr. Pattyson is a 30-year veteran of the entertainment industry with roles ranging from an on-air Sportscaster for NBC, launching the PM/Evening Magazine series, and producing and directing more than 2,000 hours of network, cable and syndicated television programming.
He was instrumental in creating and developing the marketplace for EPKs (electronic press kits) and worked on more than 400 of them for films including Gladiator, Cliffhanger, Batman Returns, Waterworld and more. He's worked with actors such as Brad Pitt, Sylvester Stallone, Charlize Theron and Robert DeNiro, and directors such as Ridley Scott, Steven Spielberg and Joel Schumacher, amongst many others.
He won a national award for the first ever 3D television program, which he produced, wrote and directed about the "Concours d'Elegance," the famed automotive show in Pebble Beach, CA.
When streaming video was in its infancy, Mr. Pattyson led the entertainment division for UStream.tv, where he produced the first ever live-streamed event from the Red Carpet premiere of the TV Show "Dirty Sexy Money" starring Donald Sutherland and William Baldwin.
Most recently, Mr. Pattyson helped launch the Entertainment division of Immersive Media, which is a 360-degree video and live-streaming platform. In this role, he worked with global media companies, top ad agencies and major tier-one brands. Most recently he forged a partnership with Conan O'Brien and Team Coco, filming the NCAA Final Four in Dallas, Texas. For a segment with Conan, his work has been submitted for Emmy award consideration.
Given Mr. Pattyson's successful track record working with new technology, Executives, Stars, Celebrities, Brands and entertainment industry organizations, Upper Street Marketing, through its first acquisition MagMo, will seek to utilize Mr. Pattyson in a variety of roles within the company.
MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their own content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.
"Our relationship with Mr. Pattyson is key for MagMo as it readies to launch. The Entertainment industry and Celebrities are key components and John has tremendous depth, experience and credibility in these areas," says Stephen Meade, CEO of Upper Street Marketing. "We are very excited about working with him as we move forward in our partnership with Major Brands, Celebrities, and Entertainers."
Says Mr. Pattyson, "I'm excited to be involved and can't wait to introduce MagMo to the Industry. I truly believe this is a new social tool that will empower the Celebrity to promote themselves, their offerings, their foundations, charities, and more in a way that's never been done before."
Forward Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 09:30 AM EDT Reads: 1,612
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform.
In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 27, 2016 09:30 AM EDT Reads: 1,003
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market?
In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,053
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 27, 2016 09:17 AM EDT
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 27, 2016 09:15 AM EDT Reads: 1,345
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications.
In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day.
He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Jul. 27, 2016 09:15 AM EDT Reads: 1,108
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk.
CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Jul. 27, 2016 09:00 AM EDT Reads: 597
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office.
Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 27, 2016 09:00 AM EDT Reads: 428
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 27, 2016 08:45 AM EDT Reads: 904
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently.
In his session at @ThingsExpo, ...
Jul. 27, 2016 08:45 AM EDT Reads: 1,048
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.
Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
Jul. 27, 2016 08:00 AM EDT Reads: 587
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 AM EDT Reads: 2,082
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time.
Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jul. 27, 2016 08:00 AM EDT Reads: 478
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 07:45 AM EDT Reads: 1,570
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files.
In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jul. 27, 2016 06:30 AM EDT Reads: 1,820