Welcome!

News Feed Item

Prescriptive Personalization Results in 20 Fold Increase Over Traditional Sales Conversion

Leading online furniture retailer SmartFurniture.com announced today at the commencement of IRCE, the largest internet retailing show, that its proprietary prescriptive personalization application SmartProfile has increased conversion rates by a factor of more than 20x in 2014. While also boosting revenue per visit more than 22x, the innovative app instantly customizes how shoppers experience the site, presenting items matched to specific budgets, space constraints, and style preferences using a methodology the company calls “prescriptive personalization.”

SmartProfile users also spent 7x more time on SmartFurniture.com than non-profile visitors, visited five times as many pages, and showed an 84 percent improvement on exit rates. “We are thrilled with the results of SmartProfile because it demonstrates that we are really helping customers find the right products for them. Our focus has been to create the best customer experience possible and these metrics are a testament to how powerful truly personalized and curated experiences are,” said T. J. Gentle, President and CEO of SmartFurniture.com.

SmartProfile digitally replicates the experience of being assisted by expert sales staff at brick and mortar retailers. After customers take a short online quiz, the SmartProfile algorithm automatically personalizes the entire web site based on thousands of product attributes and variables quantified by Smart Furniture’s team of furniture experts. The result is a highly engaging shopping experience tailored individually for each customer.

“The time retailers have to pique the interest of customers is shrinking every day, so presenting what most appeals to them as soon as possible has tremendous value in this ultra-competitive environment,” stated Gil Cayabyab, Vice-President of Marketing. “Our aim is to make every customer’s shopping experience with us simple, fun and rewarding, and SmartProfile is a big step in that direction,” added Cayabyab.

The merits of crowd-sourced and personalized web experiences have been proven by successful e-tailers such as Amazon and Netflix through their offering of suggestions generated by user recommendations and click-paths, but prescriptive personalization based on expert product analysis that considers human intuition and emotion is still emerging. “The results we are seeing are dramatic, yet we are only scratching the surface of what this technology can do,” concluded Cayabyab.

About SmartFurniture.com:

SmartFurniture.com is the pioneer of Design-On-Demand® which combines web based visualization technologies and mass customization to provide customers with personalized furniture products that are uniquely suited to each customer's needs and preferences. Through innovative technologies such as its new application, SmartSpace, Smart Furniture empowers customers to see how their personalized furniture will look in the context of their own spaces, quickly and easily. Known across the industry for its innovative technologies and elite customer service, Smart Furniture continues to earn industry-wide acclaim and dramatic sales growth. For more information call 888-GO-SMART or visit http://www.smartfurniture.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.