Welcome!

News Feed Item

Prescriptive Personalization Results in 20 Fold Increase Over Traditional Sales Conversion

Leading online furniture retailer SmartFurniture.com announced today at the commencement of IRCE, the largest internet retailing show, that its proprietary prescriptive personalization application SmartProfile has increased conversion rates by a factor of more than 20x in 2014. While also boosting revenue per visit more than 22x, the innovative app instantly customizes how shoppers experience the site, presenting items matched to specific budgets, space constraints, and style preferences using a methodology the company calls “prescriptive personalization.”

SmartProfile users also spent 7x more time on SmartFurniture.com than non-profile visitors, visited five times as many pages, and showed an 84 percent improvement on exit rates. “We are thrilled with the results of SmartProfile because it demonstrates that we are really helping customers find the right products for them. Our focus has been to create the best customer experience possible and these metrics are a testament to how powerful truly personalized and curated experiences are,” said T. J. Gentle, President and CEO of SmartFurniture.com.

SmartProfile digitally replicates the experience of being assisted by expert sales staff at brick and mortar retailers. After customers take a short online quiz, the SmartProfile algorithm automatically personalizes the entire web site based on thousands of product attributes and variables quantified by Smart Furniture’s team of furniture experts. The result is a highly engaging shopping experience tailored individually for each customer.

“The time retailers have to pique the interest of customers is shrinking every day, so presenting what most appeals to them as soon as possible has tremendous value in this ultra-competitive environment,” stated Gil Cayabyab, Vice-President of Marketing. “Our aim is to make every customer’s shopping experience with us simple, fun and rewarding, and SmartProfile is a big step in that direction,” added Cayabyab.

The merits of crowd-sourced and personalized web experiences have been proven by successful e-tailers such as Amazon and Netflix through their offering of suggestions generated by user recommendations and click-paths, but prescriptive personalization based on expert product analysis that considers human intuition and emotion is still emerging. “The results we are seeing are dramatic, yet we are only scratching the surface of what this technology can do,” concluded Cayabyab.

About SmartFurniture.com:

SmartFurniture.com is the pioneer of Design-On-Demand® which combines web based visualization technologies and mass customization to provide customers with personalized furniture products that are uniquely suited to each customer's needs and preferences. Through innovative technologies such as its new application, SmartSpace, Smart Furniture empowers customers to see how their personalized furniture will look in the context of their own spaces, quickly and easily. Known across the industry for its innovative technologies and elite customer service, Smart Furniture continues to earn industry-wide acclaim and dramatic sales growth. For more information call 888-GO-SMART or visit http://www.smartfurniture.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.