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IDG Communications Launches Global Content Management System “Apollo”
|By Business Wire
|June 11, 2014 12:01 PM EDT
IDG Communications announces Apollo, the only global content management
system (CMS) built for deployment across media properties in 86
countries. By incorporating responsive technologies that optimize
websites based on screen size — whether a smartphone, tablet or desktop
— Apollo will provide the 124 million monthly visitors to IDG sites an
unparalleled viewing experience on any device.
“Building a first rate CMS is essential to creating a personalized and
contextual-based experience for our readers and advertisers worldwide,”
said Michael Friedenberg, CEO of IDG Communications Worldwide. “With
Apollo, IDG editors can easily integrate content assets such as video to
create compelling editorial on an unprecedented global scale.”
Global Tool for Multimedia Storytelling
Built to support more than 2,000 journalists in 86 countries and the 15
IDG News Service Bureaus in 11 countries, Apollo is a global tool for
multimedia storytelling. Features such as modern story management tools
and “direct to social” capability ensure IDG’s fast- breaking news
stories and analysis get to online and social audiences faster.
Apollo allows editors to easily access content databases, such as
specifications on nearly 200,000 hardware products, and seamlessly
integrate those assets into their stories. Fully scalable, Apollo is
built to handle IDG’s extensive editorial contributor network. Its
master taxonomy will keep things constant across brands, languages and
Optimizes for Viewability
Given viewability is now a key component of digital advertising spend,
IDG optimized its CMS for viewability. Apollo is also built to
effectively handle the rapid expansion of user-generated content across
IDG sites worldwide. With Apollo, IDG delivers a highly engaged audience
that can be served content on any platform across multiple types of
Built For Explosive Growth in Digital Video
Reflecting IDG’s commitment to the fast moving digital video market,
Apollo allows editors to easily integrate global video assets into their
stories. IDG delivers over 100 million video streams per month, so
Apollo ensures digital video advertising campaigns can scale globally.
"Around seven percent of IDG Communications’ U.S. revenue is currently
derived from video," said Friedenberg. "We're seeing over 50% percent
year over year growth in video so Apollo is optimized to serve one of
our fastest-growing businesses."
About International Data Group
Data Group (IDG™) is the world’s leading technology media, events
and research company. Founded in 1964 and headquartered in Boston,
Massachusetts, IDG products and services reach an audience of more than
280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®,
CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®,
Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s
media network features 460 websites, 200 mobile apps and 180 print
titles spanning business technology, consumer technology, digital
entertainment and video games worldwide. The IDG TechNetwork represents
more than 570 independent websites in an ad network and exchange
complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing,
IDG marketing services programs are strategically designed and
implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG
produces more than 700 globally branded technology and entertainment
conferences and events in 55 countries.
Data Corporation (IDC®), a subsidiary of IDG, has more than 1,000
analysts who provide global, regional, and local expertise on technology
and industry opportunities and trends in more than 110 countries.
Additional information about IDG is available at http://www.idg.com.
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