|By Marketwired .||
|June 11, 2014 12:05 PM EDT||
NEW YORK, NY -- (Marketwired) -- 06/11/14 -- Undertone, a leader in creating digital advertising solutions for brands, has announced the acquisition of brand-focused programmatic platform, Upfront Digital Media (formerly Legolas Media). The acquisition adds cross-screen programmatic direct and private exchange capabilities to Undertone. This transaction accelerates Undertone's strategic plan of bringing innovative, brand-building, high impact advertising formats to marketers and agencies programmatically. Co-founders Ran Cohen and Yiftah Frechter will join Undertone as part of the transaction.
Upfront was founded in 2010 and offers programmatic capabilities through managed and self-serve consoles. The company has premium direct publisher relationships as well as integrations with numerous programmatic supply and demand partners. Upfront's leadership team has worked together for over 10 years, first at Eyeblaster and then MediaMind (now Sizmek), before founding Upfront. The company has offices in New York and Tel Aviv.
Undertone will build on the Upfront platform to continue to bring differentiated programmatic capabilities to market.
"Upfront, with its combination of quality publisher relationships, brand-focused product suite and rich technical infrastructure, is an exciting platform that closely aligns with our core values," said Corey Ferengul, Undertone's Chief Executive Officer. "The capabilities Upfront has built into their platform to ensure premium, quality, brand safe, and viewable inventory will benefit Undertone's brand and agency clients, both in offerings in market today as well as future offerings."
Upfront's technology will immediately allow Undertone to offer a range of self-service and managed programmatic solutions to trading desks, agencies and marketers. The technology will be expanded to encompass Undertone's suite of high impact advertising units.
"Undertone's focus on innovation and quality made this acquisition a logical fit. However, it's the potential of extending our technology into high impact advertising that makes this combination really compelling," said Ran Cohen, Co-founder and President of Upfront. "Undertone has the opportunity to quickly bring to market a truly differentiated programmatic offering and I'm excited to be part of the development and roll-out of these capabilities."
Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive high impact, video and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platforms, we deliver these ads across screens and devices on a handpicked portfolio of publisher partners. Find out more at www.undertone.com.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Sep. 2, 2015 08:00 PM EDT Reads: 829
Sep. 2, 2015 07:45 PM EDT Reads: 141
Sep. 2, 2015 07:15 PM EDT
Sep. 2, 2015 07:00 PM EDT Reads: 119
Sep. 2, 2015 06:45 PM EDT Reads: 633
Sep. 2, 2015 06:45 PM EDT Reads: 1,586
Sep. 2, 2015 06:30 PM EDT Reads: 1,656
Sep. 2, 2015 06:00 PM EDT Reads: 463
Sep. 2, 2015 05:45 PM EDT Reads: 120
Sep. 2, 2015 05:30 PM EDT Reads: 267
Sep. 2, 2015 05:00 PM EDT Reads: 426
Sep. 2, 2015 04:45 PM EDT Reads: 391
Sep. 2, 2015 04:15 PM EDT Reads: 211
Sep. 2, 2015 04:15 PM EDT Reads: 352
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 2, 2015 04:00 PM EDT Reads: 1,581