News Feed Item

Prompt Launches Intensive 90-Day Product Launch Coaching for Tech Startups and In-House PR Teams

Prompt PR has launched a new intensive coaching program to support tech entrepreneurs and tech marketers launching new products, services or applications, or looking to reinvigorate and further PR results for existing products.

The program, called Blast Off!, is designed for both North American and European technology companies that are building growth to gain profitability, market traction or obtain external capital - but either don’t have the funds to appoint a retained external PR or media agency, or want to keep PR execution in-house and are looking to re-energize their PR plan with new ideas, explore different tactics and test new ways to engage with target audiences.

“We frequently work with startups on short PR projects and have several retained programs designed for early-stage companies. We work with them to deliver traction, visibility, increased sales and to achieve their next stage of growth,” said Hazel Butters, CEO, Prompt PR. “But we’re frequently approached by entrepreneurs that are seeking the guidance and consultancy of a senior PR team to launch new products, services or apps, but don’t have funds available. Or by more established companies that don’t want to outsource PR to an external team and have internal team resources but want to re-energize their PR plan with new ideas, updates on what is happening with their target press and audiences, and to grow their team’s skill sets. So we designed this program to share our methodologies, templates, and real-world expert advice to drive press engagement and visibility. With consistent coaching, tech companies will gain strong ROI on spend, create best processes to drive PR, and maximize the publicity impact of launches.”

The intensive 90-day program includes:

  • PR planning – setting objectives and goals for a product, service or app
  • Launching a product – the dos and don’ts
  • Re-gaining PR momentum for established products and services
  • How to be clear on the right messaging
  • Identifying relevant influencer audiences
  • Targeting the right journalists
  • Creating compelling news and using news to increase the visibility of a product
  • Writing a great press release
  • Sharing and distributing news – the positives and the pitfalls
  • Story development and linking it to the sales process
  • Establishing thought leadership – why, what and where
  • Creating proofpoints that reinforce, motivate and sell
  • Tying social media to PR
  • Influence-based marketing
  • Thinking global –launching from Paris, Texas compared to Paris, France

Startups and entrepreneurs keen to discuss the program can email [email protected] or complete the inquiry form at www.prompt-pr.com/tech-pr-coaching-program-launch/

About Prompt PR www.prompt-pr.com
Since 2002, Prompt PR has delivered PR, media and analyst relations, copywriting and social media results to technology vendors from A (for Adobe) to Z (Zolmo) – and hundreds of vendors in between including, Dell Inc., Fortified Bike Alliance, MIT Media Labs and Oracle Corporation.

Prompt offers social media monitoring and analysis via Prompt Social, and WordPress coaching and technical training via its Prompt>Ed division.

Twitter: @PromptBoston @PromptLondon

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...