|By Business Wire||
|June 11, 2014 01:32 PM EDT||
Qualex Consulting Services, Inc. uses predictive analytics with SAP HANA to accurately identify and target patrons in real-time for the casino and hospitality industries. SAP HANA is many magnitudes faster than legacy databases and helps customers scale seamlessly to millions of users in the gaming market.
Qualex has created a unique platform called iQ-Gaming™, which is built on the SAP HANA platform and allows you to gain a comprehensive patron view, resulting in improved patron experience and increased revenue by:
- Consolidating marketing and revenue management data, getting a better view of your patrons and their spending habits.
- Accurately measuring and predicting patron behavior to build a better customer experience, increasing profits and ROI.
- Enhancing patron interaction strategies, products and services to direct marketing efforts towards your most profitable patrons.
- Gathering information from social networks to place promotional ads.
Qualex CEO Clive Pearson says: “We are planning to launch this offering in our rapidly growing Asian market as it can seamlessly scale to millions of users and deliver a personalized experience to each and every one of them.” See more details here
SAP HANA is a completely revolutionary, real-time database platform. It streamlines analysis, planning, predictive analytics and sentiment breakdown providing businesses a comprehensive real-time solution.
About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of information technology and communications, as well as related products and services. For more information about Qualex go to: www.qlx.com
SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other products and service names mentioned are trademarks of their respective companies.
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