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New Technology Allows First Financial Bank to Connect Local Businesses to Clients

First Financial Bank, a subsidiary of First Financial Bancorp (Nasdaq: FFBC), and Q2 Holdings, Inc. (NYSE: QTWO), a leading provider of secure virtual banking solutions to regional and community financial institutions, today announced the successful utilization of Q2’s digital banking platform to connect local businesses to bank clients.

“As one of the largest community banks in Ohio, Indiana and Kentucky, we are committed to delivering a high-quality experience for our clients and each community we serve,” said Brian Higgins, FVP, product and e-banking director for First Financial. “By partnering with Q2, we are able to connect our consumer clients with businesses to build new local relationships and help position communities for greater success.”

With an innovative advertising concept powered by the Q2platform, First Financial Bank is utilizing its digital channel to connect local businesses to online banking clients. As a client-centered and community-focused bank, First Financial Bank continually looks for ways to enhance the client experience. The technology offered by Q2 allows the bank to introduce hometown businesses to local residents, driving commerce and promoting community connections.

“First Financial Bank is committed to creating lasting relationships with our clients and deepening their connection with the communities we serve,” said Higgins. “Our business clients are seeking new and effective communication channels, and at the same time, our consumer clients continue to tell us they want to shop and dine locally. It was a natural step for us to use our online banking to create that connection. Q2’s single platform helps us deliver on our strategy and extend valuable, community-focused relevant offers to our clients.”

“First Financial Bank is consistently recognized for its innovative brand and commitment to serving its clients and their communities,” said Matt Flake, CEO and president of Q2. “Having a leader like First Financial Bank use Q2’s single platform to connect local businesses with clients demonstrates its commitment to delivering a differentiated brand experience. We are committed to building stronger communities through strengthening financial institutions, and our software continues to deliver on our mission – anytime, anywhere, any device banking.”

About Q2 Holdings, Inc.

Q2 is a leading provider of secure, cloud-based virtual banking solutions headquartered in Austin, Texas. Q2 enables regional and community financial institutions, or RCFIs, to deliver a robust suite of integrated virtual banking services and engage more effectively with their retail and commercial account holders who expect to bank anytime, anywhere and on any device. Q2 solutions are often the most frequent point of interaction between its RCFI customers and their account holders. As such, Q2 purpose-built its solutions to deliver a compelling, consistent user experience across digital channels and drive the success of its customers by extending their local brands, enabling improved account holder retention and creating incremental sales opportunities. To learn more about Q2, visit q2ebanking.com.

About First Financial Bancorp

First Financial Bancorp is a Cincinnati, Ohio-based bank holding company. As of March 31, 2014, the Company has $6.5 billion in assets, $4 billion in loans, $4.8 billion in deposits and $691 million in shareholders’ equity. The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its four lines of business: commercial, consumer, wealth management and mortgage. The commercial, consumer and mortgage units provide traditional banking services to business and retail clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and has approximately $2.5 billion in assets under management as of March 31, 2014. The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky, where it operates 106 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.

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