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Onion Inc. and Jack Link's(R) Jerky Partner to Launch New Website, ClickHole
|By Marketwired .
|June 12, 2014 07:17 AM EDT
CHICAGO, IL--(Marketwired - June 12, 2014) - The entire Internet is on notice.
Onion Inc., the digital-media company comprising satirical news site The Onion, its sister publication The A.V. Club, and in-house creative services division Onion Labs, in partnership with Jack Link's® Jerky and their agency of record Carmichael Lynch, today launched a new website that applies The Onion's world-renowned satire and perspective to internet culture, ClickHole.com.
"We couldn't be more excited about working with Jack Link's on the creation of ClickHole," said Onion CEO Steve Hannah. "They understand that to make a splash in today's advertising landscape, brands need to provide consumers with quality, engaging content. The Onion is the go-to place for funny and sharable stories, and we are happy to partner with Jack Link's on such a unique project."
"Jack Link's is all about irreverent humor," said Kevin Papacek, director of marketing at Jack Link's. "No one does irreverent better than The Onion, and that's why we're partnering with them again on this new, feed-based lampooning experience. Jack Link's and The Onion are sure to help people feed their wild side."
ClickHole marks the first time in The Onion's 25-year-history that the comedy brand has created a stand-alone site under The Onion umbrella. The site will satirize the types of articles, videos, blog posts, quizzes, and shareable content that dominate today's digital media landscape with The Onion's subversive sensibility.
"Digital media's obsession with click bait and viral content, provides ample material for our staff to satirize," added Onion Inc. President, Mike McAvoy. "The humor that we feature on ClickHole complements advertising and marketing sensibilities of Jack Link's, all the while expanding the Onion's media empire."
"ClickHole will provide a satirical look at not just the content creators who generate this stuff, but also jab at the web users who can't help but share it with everyone they know," said ClickHole editor Jermaine Affonso. "We want to look at every corner of the internet: the blogs, the aggregators, the Tumblrs, the Twitter accounts, and represent it in its indisputably hypnotic and oftentimes extremely vapid entirety."
Along with the website, ClickHole content is available on Facebook, Twitter, Tumblr, Instagram and Pinterest.
JACK LINK'S BEEF JERKY - Feed Your Wild Side
Headquartered in Minong, Wis., Jack Link's is the leader in the meat snack category and fastest-growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust. Well known for its iconic Messin' With Sasquatch advertising campaign, Jack Link's offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out JackLinks.com for more information on the brand.
About Onion Inc.
Onion Inc. is a Chicago-based digital-media company composed of America's Finest News Source, The Onion, its pop-culture sister publication, The A.V. Club, and a full-service creative agency, Onion Labs. Founded in 1988, The Onion has become America's most recognizable and prominent source of satirical comedy, with daily coverage of politics, technology, sports, business, entertainment and more. The Onion and The A.V. Club combine to receive an average of 19 million monthly visitors to their web sites and account for more than 3.3 million Facebook fans, 5.6 million Twitter followers, and more than half-a- million YouTube subscribers. Onion Labs was established in 2012 and creates branded entertainment, integrated video series, and custom advertising programs for brands.
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