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Kontiki and Melcrum Release Report on Extending Business-critical All-employee Engagement
|By Business Wire
|June 12, 2014 11:27 AM EDT
the leading provider of enterprise video solutions and Melcrum,
the world’s leading source for internal communication strategy, today
announced the availability of their joint report entitled “Extending
Business-critical All-employee Engagement”, which summarizes findings
from a 2014 survey of 675 enterprise communicators from all over the
world and representing numerous sectors. The report provides insights
into the critical success factors for leadership, process, tools and
Using charts and analysis, the report illustrates key findings from the
all-employee communication survey on the following topics:
All-employee Communication Process
Enterprise Communication Tools
“This report exemplifies the spirit of sharing in the enterprise
communication community,” said Sona Hathi Head of Content & Research,
Melcrum Ltd. “It’s a valuable resource of success criteria and best
practices based on important challenges faced by the community.”
The communication of business-critical information to your employees
requires a well-planned process that is supported by your leadership.
The ultimate objective of your communication effort is to reach and
engage all employees, so your process should take into account how to
deliver your message and when and where it is best communicated to your
employees. In addition, the ideal process should also incorporate
employee questions and feedback.
In addition to your communication process, you also need to take into
account the ideal communication medium. Low cost of ownership, easy to
use, high engagement and the ability to reach all employees without
impacting the network are critical success factors when evaluating
business-critical all-employee communication solutions. These
requirements are being influenced by both the desire to leverage
engagement with employees throughout the communication process, as well
as the need to overcome the significant inhibitors of limited resources,
budget, challenging user experience and network infrastructure
Survey trends show that higher engagement mediums, such as live video,
are becoming more popular and have proven to be in the top most
effective means of communication. Because communicators have stated that
engaging with leadership and being active participants in the process
are important to them, high engagement mediums will become the preferred
choice whenever face-to-face is not an option, and as the cost and
technology concerns are overcome.
“Findings from the Melcrum report reinforce the significance of
fostering engagement in all-employee communication efforts,” said Dan
Vetras, President and CEO of Kontiki. We believe solutions such as
Kontiki Webcaster offer a number of attractive benefits in facilitating
successful all-employee engagement, including: an unlimited self-service
platform with one low annual cost, the highest quality audio and video,
user-friendly interactive features, and the ability to reach all
employees without disrupting the corporate network.”
For complementary access to this informative report, click
Powered by innovative technology, Kontiki pioneered the enterprise video
platform and enterprise content delivery network markets, providing
superior cloud-based content delivery across the enterprise. Kontiki’s
video solutions enable consumer-grade video engagement with
enterprise-grade control over video delivery for the world’s largest
companies, including American Airlines, Wells Fargo, Nationwide and
Nestle, serving nearly 2.2 million employees worldwide. Kontiki offers
organizations the unique ability to globally deliver video on demand or
live broadcasts to 100% of their employees, regardless of location, and
to the full range of today’s business devices, including smart phones
and tablets, without congesting networks or compromising video quality.
Melcrum, a privately held research and training business, is the leading
authority on best practice, emerging trends and strategy in internal
communication. Melcrum advises internal communication leaders at 69% of
the Global Fortune 100 largest organisations and 84% of the FTSE 100.
Through independent research and executive education, Melcrum helps
internal communicators achieve the rewards and recognition they deserve.
With global networks and offices in the UK, US and Australia, Melcrum
researchers and editors spend their time meeting and talking to
practitioners to find out where the best work gets done. Melcrum makes
these tools, techniques, and case studies available to its members
through publications, research, events, forums and websites.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140612005393/en/
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