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Kontiki and Melcrum Release Report on Extending Business-critical All-employee Engagement

Kontiki, the leading provider of enterprise video solutions and Melcrum, the world’s leading source for internal communication strategy, today announced the availability of their joint report entitled “Extending Business-critical All-employee Engagement”, which summarizes findings from a 2014 survey of 675 enterprise communicators from all over the world and representing numerous sectors. The report provides insights into the critical success factors for leadership, process, tools and employee engagement.

Using charts and analysis, the report illustrates key findings from the all-employee communication survey on the following topics:

  • Business-critical Communication
  • All-employee Communication Process
  • Enterprise Communication Tools
  • Extending Engagement

“This report exemplifies the spirit of sharing in the enterprise communication community,” said Sona Hathi Head of Content & Research, Melcrum Ltd. “It’s a valuable resource of success criteria and best practices based on important challenges faced by the community.”

The communication of business-critical information to your employees requires a well-planned process that is supported by your leadership. The ultimate objective of your communication effort is to reach and engage all employees, so your process should take into account how to deliver your message and when and where it is best communicated to your employees. In addition, the ideal process should also incorporate employee questions and feedback.

In addition to your communication process, you also need to take into account the ideal communication medium. Low cost of ownership, easy to use, high engagement and the ability to reach all employees without impacting the network are critical success factors when evaluating business-critical all-employee communication solutions. These requirements are being influenced by both the desire to leverage engagement with employees throughout the communication process, as well as the need to overcome the significant inhibitors of limited resources, budget, challenging user experience and network infrastructure constraints.

Survey trends show that higher engagement mediums, such as live video, are becoming more popular and have proven to be in the top most effective means of communication. Because communicators have stated that engaging with leadership and being active participants in the process are important to them, high engagement mediums will become the preferred choice whenever face-to-face is not an option, and as the cost and technology concerns are overcome.

“Findings from the Melcrum report reinforce the significance of fostering engagement in all-employee communication efforts,” said Dan Vetras, President and CEO of Kontiki. We believe solutions such as Kontiki Webcaster offer a number of attractive benefits in facilitating successful all-employee engagement, including: an unlimited self-service platform with one low annual cost, the highest quality audio and video, user-friendly interactive features, and the ability to reach all employees without disrupting the corporate network.”

For complementary access to this informative report, click here.

About Kontiki

Powered by innovative technology, Kontiki pioneered the enterprise video platform and enterprise content delivery network markets, providing superior cloud-based content delivery across the enterprise. Kontiki’s video solutions enable consumer-grade video engagement with enterprise-grade control over video delivery for the world’s largest companies, including American Airlines, Wells Fargo, Nationwide and Nestle, serving nearly 2.2 million employees worldwide. Kontiki offers organizations the unique ability to globally deliver video on demand or live broadcasts to 100% of their employees, regardless of location, and to the full range of today’s business devices, including smart phones and tablets, without congesting networks or compromising video quality.

About Melcrum

Melcrum, a privately held research and training business, is the leading authority on best practice, emerging trends and strategy in internal communication. Melcrum advises internal communication leaders at 69% of the Global Fortune 100 largest organisations and 84% of the FTSE 100. Through independent research and executive education, Melcrum helps internal communicators achieve the rewards and recognition they deserve. With global networks and offices in the UK, US and Australia, Melcrum researchers and editors spend their time meeting and talking to practitioners to find out where the best work gets done. Melcrum makes these tools, techniques, and case studies available to its members through publications, research, events, forums and websites.

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