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Atomo Diagnostics' AtomoRapid(TM) HIV Device, Designed and Developed by ide, Named Best-in-Show Winner at 2014 Medical Design Excellence Awards

HERSHEY, PA -- (Marketwired) -- 06/12/14 -- ide, a new product development group, announced today that the AtomoRapid™ HIV device designed and developed by ide under contract with Atomo Diagnostics, a medical technology company, was selected as the "Best-in-Show" winner at the 2014 Medical Design Excellence Award (MDEA). The device also won the Gold award for the In Vitro Diagnostic Products and Systems category. Both Atomo Diagnostics and ide were honored at a ceremony held June 11, 2014 at the MD&M East, part of MedTechWorld in New York, N.Y.

AtomoRapid™ HIV is the world's first integrated rapid HIV blood test, offering a simple, reliable solution for diagnosing HIV in the field and is currently being marketed in South Africa by Atomo Diagnostics.

Atomo Diagnostics is now working with USA industry partners and investors on market entry for the AtomoRapid blood test device for a range of medical conditions including celiac disease and allergies through to infectious diseases such as malaria and HIV.

"With the increasing demand in the healthcare industry for devices that are lower cost, faster, more convenient, and most importantly, accurate, AtomoRapid™ HIV is truly a groundbreaking device," said Richard Sokolov, product development director at ide. "We are honored to receive this prestigious industry award with our partner, Atomo Diagnostics, and to be recognized for the impact that this device will have in not only diagnosing HIV around the world, but also other serious diseases."

"ide worked with us throughout the commercialization process -- through discovery, design, manufacturing, and launch," said John Kelly, CEO of Atomo Diagnostics. "Their constant focus on excellence innovation and the quality of the user experience has helped us launch a product that's truly disruptive in the diagnostic healthcare market."

In 2013, ide's ResMed Pixi Pediatric Mask was selected as a MDEA Finalist. MDEA is the Medtech industry's premier design competition recognizing the achievements of medical device manufacturers, their suppliers, and the many people behind the scenes -- engineers, scientists, designers, and clinicians -- who are responsible for groundbreaking innovations that are saving lives; improving patient healthcare; and transforming medtech worldwide -- one innovation at a time.

About Atomo Diagnostics
Atomo Diagnostics is an ISO 13485 medical technology company with a range of integrated and award-winning products for use in rapid diagnostic blood testing. Patients rely on dependable and accurate testing and through collaborative commercialization the AtomoRapid™ technology has been developed to meet these patient requirements, irrespective of the test. For more information on the company, visit: www.atomodiagnostics.com.

About ide
ide is an innovative developer of award-winning products that are impacting the pharmaceutical, medical device and consumer industries. As an ISO 9001 and ISO 13485 certified company, ide provides design, engineering, new product implementation, and manufacturing management services to help its partners solve the hard challenges and bring their products to life. With offices in Sydney, Australia and Hershey, Pennsylvania, and contract manufacturing partners in Shenzhen, China, ide can also be found online at: www.idegroupinc.com or on Twitter at @ide_group.

Contacts:
Karen Higgins
A&E Communications, Inc.
610-831-5723
Email Contact

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