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BASF Launches New Farm Management Tool: Clearpoint(TM) Advanced

New Software Gives Growers an Advantage in Farm Data Management, Inventory Control and Accounting

MISSISSAUA, ON -- (Marketwired) -- 06/12/14 -- BASF today announced the development of a new web based farm management tool, Clearpoint™ Advanced.

Exclusive to BASF customers, Clearpoint Advanced allows growers full control of their data from inputs to accounting. The tool delivers crop, financial and grain marketing management capabilities combined in a single solution that allows for more informed decision-making.

"Growers are planning earlier and have a desire to receive and process information in near real-time," said Robert McAuley, Customer Relationship Manager, BASF Canada. "Clearpoint Advanced is an example of how BASF is providing solutions that help our customers make more informed and efficient farm management decisions."

Clearpoint Advanced provides an all-in-one farm management tool that allows growers to manage all their farm data. The new tool gives growers the ability to perform crop budgeting, crop planning, equipment data integration, and GIS mapping, as well as manage grain contracts and farm grain inventories. It comes with a complete farm accounting platform, and allows growers to generate reports on their farm data in real time.
BASF has an exclusive agreement with a Microsoft® certified partner development team who created this tool on a Microsoft based platform. This team will also provide one-on-one support to help growers get the most out of the tool.

Clearpoint Advanced, available to growers in the fall of 2014, will be accessible on computers, smart phones and tablets.

To learn more about Clearpoint Advanced please contact AgSolutions® Customer Care at 1-877-371-BASF (2273) for more information.

AgSolutions is a registered trade-mark of BASF Corporation; Clearpoint is a trade-mark of Affinity Management Ltd.; Microsoft is a registered trademarks of Microsoft Corporation in Canada; all used with permission.

© 2014 BASF Canada Inc.

BASF - The Chemical Company

BASF Canada, located in Mississauga, Ontario is a subsidiary of BASF SE, and an affiliate of BASF Corporation. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit To find out more about BASF's activities in Canada visit or follow us on twitter:

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about EUR74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at

For more information contact:

Christina Stroud
BASF Canada Inc.
Tel: (289) 360-6062
E-mail: Email Contact

Andrea Maillet
ON Communication
Tel: (519) 434-1365 x254
E-mail: Email Contact

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