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MarketShare Names Lucien van der Hoeven EVP for EMEA

MarketShare announced today that Lucien van der Hoeven has joined the company as Executive Vice President for Europe, Middle East and Africa (EMEA). Van der Hoeven brings an exceedingly strong industry background, having worked in key leadership positions at the global market research firm GfK where he was responsible for the full GfK Panel Services Benelux entities in Belgium and the Netherlands, and as a Board Member of Europanel (a Kanter Worldpanel and GfK joint venture.)

“Lucien’s track record of successfully growing the business and increasing profitability in the European marketplace will be a significant asset to MarketShare,” says Iván Markman, COO. “He joins us at a particularly exciting time as MarketShare continues to grow its EMEA operations rapidly while defining the future of advanced marketing analytics technology and digital attribution.”

Last year, MarketShare was named to the Deloitte Technology Fast 500 list of fastest growing tech companies in North America, and an industry leader by Forrester Research. “Our industry-leading position drove us to look for someone with exceptional strategic skills and European market expertise,” says Markman. “After an exhaustive search, we were fortunate to find someone of Lucien’s caliber to fill this important leadership team role.”

“Today, major marketing organizations in EMEA are moving aggressively to quantify marketing’s impact on revenue,” says van der Hoeven. “MarketShare’s cloud-based analytics technology is able to provide solutions for top brands at the scale they need to optimize marketing investments on a global basis. I’m thrilled to join the company at this stage in its rapid evolution and expand MarketShare’s leadership position in EMEA.”

In his previous role as Managing Director of GfK Panel Services Benelux, van der Hoeven grew sales from €32 million to €45 million and increased profitability from 8% to about 12% − logging five straight “best years ever” despite the global financial crisis. As a Board Member at Europanel, van der Hoeven guided many European and global pitches, and implementation of integrated account planning across Europe.

Previously, van der Hoeven was Commercial Director, FMCG Division at GfK Panel Services, Director of HR and Director of ICT at GfK, and Managing Director at CTG Netherlands. He has also been a board member of Aimark, lecturer at TIAS Nimbas Business School, Advisory Board member at University of Tilburg and a lecturer at Avans Business and NHTV Business School, as well as an Advisory Board member of the What’s Going on in Retailing congress.

About MarketShare

MarketShare helps marketers grow revenue. We enable large companies to measure, predict and dramatically improve marketing’s impact on revenue by combining advanced analytics technology, scientific leadership and deep domain expertise. This typically generates a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase yielding a 3x-50x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and are widely recognized as the market leader.

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