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iSatori Launches Amino-Amp(TM) and Isa-Test(R) DA3, Two New Innovative Products to Enhance Recovery, Training Performance, and Muscle Building

GOLDEN, CO -- (Marketwired) -- 06/12/14 -- iSatori, Inc. (OTCQB: IFIT), www.isatori.com, an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced the launch of two new innovative products, Amino-Amp™ and Isa-Test® DA3™, designed to enhance recovery, improve training performance, and help weight lifters with building muscle.

Craig Stevenson, Vice President of Marketing at iSatori, commented, "We're extremely excited about the launch of our two new products -- Amino-Amp™ and Isa-Test® DA3. Both products are not 'me too's', rather they signify clear product advancement in two of the largest sports supplement categories -- branched chain amino acids (BCAA's) with Amino-Amp™ and natural testosterone-boosting, with Isa-Test® DA3."

Amino-Amp is a powered drink mix that contains a scientifically validated ratio of the three branched chain amino acids with the addition of MethioMax™ methionine that, when combined, increase the recovery, athletic performance, and muscle-building potential for weight-training individuals. Amino-Amp™ is the only product on the market that utilizes MethioMax™ to help amplify the effect of BCAA's.

Isa-Test® DA3 is a powered drink mix that utilizes a proprietary formulation of botanicals, adaptagen herbs, and a uniquely new ingredient called DA3™ D-Aspartic Acid. The scientifically engineered formula in Isa-Test® DA3 is powered by three grams of DA3™, along with a supra-clinical dose of ashwagandha, to help stimulate the body's natural elevation of the muscle-building hormone, testosterone.

Founder and Chief Executive Officer for iSatori, Stephen Adele, commented, "With the strong success of our category-defining product, Bio-Gro™, both Amino-Amp™ and Isa-Test® DA3 were logical extensions of the iSatori brand to help weight lifters maximize the results from their time spent in the gym. Both new products include leading innovation in their respective product categories, which further solidifies iSatori as a leader in scientifically engineered nutritional supplements and helping our customers make short-term physical transformations with lasting effects. We are excited about the potential of these two new products."

Amino-Amp™ and Isa-Test® DA3 will be made available at leading online retailers, such as www.Bodybuilding.com, www.Tigerfitness.com, www.MuscleandStrength.com, and others. To learn more about Amino-Amp™ and Isa-Test® DA3, visit www.iSatori.com/AminoAmp and www.iSatori.com/IsaTestDA3, respectively. As the exclusive distributor, Europa Sports, the nation's largest sports and health nutrition wholesale distributor, supplies over 14,000 specialty and independent retailers with iSatori products. Retailers interested in carrying Amino-Amp and Isa-Test DA3 can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "potential," and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.

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