|By Marketwired .||
|June 12, 2014 02:15 PM EDT||
PRINCE GEORGE, BC--(Marketwired - June 12, 2014) - At an event held today at the Lakewood Dental Arena at CN Centre (Kin 1), the Canada Games announced Konica Minolta as their newest National Partner.
With this announcement, Konica Minolta, a company committed to benefitting customers and society at large, enters a five-year National Partnership with the Canada Games Council and will be recognized as a major partner for the next three individual Games.
"We are thrilled to announce our partnership with Konica Minolta, a tremendous leader in providing high-performance products and attractive services and solutions," says Tom Quinn, Chairman of the Canada Games Council. "We strive to collaborate with reputable corporations, and our new partnership with Konica Minolta certainly continues that trend."
The announcement comes at an important time when the Canada Games are celebrating individual Games partners, but are also continuing to leverage long-term sponsorships and multiple Games partnerships. With this announcement, the roster of National Partners increases to nine. National partners enjoy the continuity of national rights and benefits in addition to the individual Canada Games rights and benefits.
"Our sports marketing initiatives have proven to be extremely effective in building brand awareness, and we're always seeking new opportunities to promote Konica Minolta and our award-winning line of bizhub™ multifunctional products," says David Armstrong, Vice President of Marketing, Konica Minolta Business Solutions (Canada) Ltd. "Plus, it provides Konica Minolta with a strong brand building opportunity in western Canada."
Today's announcement also introduced Konica Minolta as the presenting partner for short-track speed skating at the 2015 Games. For the 2017 Canada Summer Games in Winnipeg, Konica Minolta will be the presenting partner for the sport of baseball.
"Welcoming Konica Minolta as a supplier of the 2015 Games and the Canada Games Council, is very exciting," says Stuart Ballantyne, CEO 2015 Canada Winter Games.
"We are proud to welcome Konica Minolta to our roster as an Official Supplier and the Presenting Sport Sponsor of short track speed skating during the 2015 Games."
About the Canada Games
Held once every two years, alternating between winter and summer, the Canada Games represent the highest level of national competition for up and coming Canadian athletes. The Games have been hosted in every province at least once since their inception in Quebec City during Canada's Centennial in 1967. The Games are proud of their contribution to Canada's sport development system in addition to their lasting legacy of sport facilities, community pride and national unity.
The organization of the Canada Games is made possible thanks to the contribution and support of the Government of Canada, provincial/territorial governments, host municipalities and the Canada Games Council.
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