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Research and Markets: Mobile Advertising - 2014 Global Strategic Business Report: Mobile Video Ads Surpass Online Video Ads

Research and Markets (http://www.researchandmarkets.com/research/fcxj57/mobile) has announced the addition of the "Mobile Advertising - Global Strategic Business Report" report to their offering.

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display. The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Key Topics Covered

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

2. MARKET DYNAMICS

3. SERVICE OVERVIEW

  • Definition
  • Success of Mobile Advertising: Key Determinant Factors
  • Mobile Advertising Value Chain
  • Mobile Advertising Formats
  • Mobile Messaging
  • SMS
  • MMS
  • Types of MMS Advertising Units
  • Mobile TV
  • Mobile Web
  • Types of Mobile Web Ad Units
  • Mobile Internet Advertising Vs Mobile Marketing
  • Advantages of Mobile Advertising
  • Mobile Vs Traditional Advertising Channels
  • Mobile Advertising Guidelines

4. PRODUCT LAUNCHES/DEVELOPMENTS

5. RECENT INDUSTRY ACTIVITY

6. FOCUS ON SELECT PLAYERS

7. GLOBAL MARKET PERSPECTIVE

III. MARKET

1. THE UNITED STATES

2. CANADA

3. JAPAN

4. EUROPE

5. ASIA-PACIFIC

6. LATIN AMERICA

7. REST OF WORLD

IV. COMPETITIVE LANDSCAPE

Companies Profiled

The report profiles 179 companies including many key and niche players such as:

  • 4INFO
  • Apple
  • Amobee
  • AOL Advertising
  • Conversant
  • Facebook
  • Google
  • AdMob Google
  • Google AdSense
  • InMobi
  • Medio Systems
  • Microsoft
  • Millennial Media
  • Jumptap
  • Pandora Media
  • Radiate Media
  • Rhythm NewMedia
  • Twitter
  • Velti
  • Yahoo!

For more information visit http://www.researchandmarkets.com/research/fcxj57/mobile

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products.

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