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TVB Selects Octoshape’s Dynamic Ad Insertion Technology to Monetize 2014 FIFA World Cup

Octoshape, an industry leader in cloud-based, over-the-top (OTT) stream acceleration and contribution technologies for broadcasters, announced today that TVB.COM Limited (TVB.COM), the wholly owned subsidiary of Television Broadcasts Limited (TVB), has selected Octoshape’s IP-based solution to deliver the 2014 FIFA World Cup coverage across fixed and wireless devices.

TVB.COM has expanded its relationship to include Octoshape’s Dynamic Ad Insertion technology to more seamlessly and effectively advertise content. TVB.COM is focused on ensuring that its viewers will have a true broadcast-like experience when inserting personalized advertising into the live stream.

“FIFA World Cup is one of the most watched sporting events on record,” said Kenneth Wong, Chief Operating Officer of TVB.COM. “More than ever, performance is critical, and Octoshape’s proven track record of delivering broadcast quality over the Internet was a key factor in our decision to work with them for this high profile sporting competition.”

In addition to providing TVB accelerated stream distribution, the solution will offer the Hong-Kong-based broadcaster transparent distribution capacity expansion into the Microsoft Azure Cloud.

“TVB has been a long-standing and loyal customer,” said Michael Koehn Milland, CEO at Octoshape. “Our ad-insertion technology and the flexibility to dynamically expand capacity to cloud operators were key elements of success for TVB. We look forward to supporting their efforts to bring the 2014 FIFA World Cup to all of their users.”

Octoshape’s technologies are adopted by some of the largest broadcasters, technology and service providers in the world, enabling them with OTT/IPTV and TV Everywhere services at the highest possible quality and scale. The platform outperforms traditional content delivery technologies, across any geographical region and on all marks including start-up time, buffer time, quality and view time.

About TVB.COM Limited

TVB.COM (www.tvb.com) is the official website of TVB and has been in operation since 2000. It hosts TVB programming contents. Riding on the high penetration of Internet-connected devices, TVB.COM launched a series of mobile applications, i.e., myTV, GOTV, myWorldCup App, TVB News App, TVB Finance App, TVB Zone, myEPG and TVB Fun, to facilitate the audience enjoying TVB programs anywhere and anytime. For more information, please visit: http://corporate.tvb.com.

About Octoshape

Streaming media innovator Octoshape is bridging the transition from Broadcast TV to Broadband TV by providing the enabling technology required to bring TV Quality, TV Scale and TV Economics to the public Internet. The Octoshape approach is more scalable, flexible and affordable than traditional content delivery (CDN) schemes, while providing feature-rich, high-quality viewing to the largest of audiences. Leading broadcasters and direct broadcast satellite service providers around the world are relying on Octoshape to deliver their content over IP Networks to broadband connected devices.

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