Welcome!

Blog Feed Post

Author’s First Book Wins Two Honors in the 2014 Small Business Book Awards

Aurora, IL, June 15, 2014 --(PR.com)-- Nearly a year ago, Aurora resident Brian Basilico was announcing the publication of his first book, “It’s Not About You, It’s About Bacon; Relationship Marketing in a Social Media World.”

Now the owner of B2b Interactive Marketing Inc. is collecting accolades for it. On June 3, the 2014 Small Business Book Awards named the book the Community Choice Winner in the category of Social Media. A day later Basilico was informed “It’s Not About You It’s About Bacon” also was given one of two Judges’ Choice Awards in Social Media by the same group.

According to a press release, the Small Business Book Awards celebrate the “best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their employees.”

Additionally, in January, the Online Marketing Institute named Basilico one of the top digital marketing strategists for 2014 in this blog post. Basilico is humbled by the honors.

“As an educator and speaker, my main goal for the book was to teach,” said Basilico. “Receiving these awards is like getting an extra cherry on a sundae – unexpected, but totally enjoyable.”

The Community Choice Winners received support from the community and accrued the largest number of votes in their respective category. A select panel of small business owners, consultants, marketers and others chooses the Judges’ Choice Award.

“This means our community of small business owners thought your entry was the best in your category,” commented Susan Payton, one of the judges and president of Egg Marketing & Communications. “That’s quite an honor!”

Small Business Trends, an online publication, produces the Small Business Book Awards. Along with its sister sites, the publication serves over 6 million small business owners, stakeholders and entrepreneurs annually. This is their sixth year of recognizing the efforts of many entrepreneur-authors, who often whittle snippets of time to write from their busy schedule of running a business full time.

“It’s Not About You, It’s About Bacon; Relationship Marketing in a Social Media World” is written for the small- to mid-size business owner looking to see his or her business through the lens of their customer.

“I saw that many books try to tell you what social media is, but no one was addressing why you should use it,” says Basilico. “Businesses need to grasp the idea that customers buy from those they know, like, and trust; so I set out to explain it.”

The 300-page, soft-cover book is available on Amazon.com for $21.67. Those interested in learning more about the content of the book can visit the book’s website and blog, NotAboutu.com.

More information about the 2014 Small Business Book Awards and this year’s winners is available online at bookawards.smallbiztrends.com.

About B2b Interactive Marketing Inc.:
B2b Interactive Marketing Inc. was established in 2001 and has produced hundreds of electronic marketing projects for businesses ranging from small to Fortune 500 companies. The award-winning company provides a unique blend of traditional marketing ideas while integrating the latest tools and techniques to reach customers. These include websites, pod casts, webinars, blogs, presentations, social media and more.

Brian Basilico, president of B2b, has been in the marketing business for over 30 years and teaches as an adjunct e-marketing professional at Waubonsee Community College, Elgin Community College and Aurora University. He is a nationally recognized speaker and has been featured as a guest expert in “Entrepreneur” and “Inc.” magazines. Visit b2b-im.com for more information or contact:
Brian Basilico
630-692-1431
[email protected]

Contact Information:
B2b Interactive Marketing, Inc.
Brian Basilico
630-692-1431
Contact via Email
www.notaboutu.com

Read the full story here: http://www.pr.com/press-release/564528

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...