Welcome!

Blog Feed Post

Author’s First Book Wins Two Honors in the 2014 Small Business Book Awards

Aurora, IL, June 15, 2014 --(PR.com)-- Nearly a year ago, Aurora resident Brian Basilico was announcing the publication of his first book, “It’s Not About You, It’s About Bacon; Relationship Marketing in a Social Media World.”

Now the owner of B2b Interactive Marketing Inc. is collecting accolades for it. On June 3, the 2014 Small Business Book Awards named the book the Community Choice Winner in the category of Social Media. A day later Basilico was informed “It’s Not About You It’s About Bacon” also was given one of two Judges’ Choice Awards in Social Media by the same group.

According to a press release, the Small Business Book Awards celebrate the “best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their employees.”

Additionally, in January, the Online Marketing Institute named Basilico one of the top digital marketing strategists for 2014 in this blog post. Basilico is humbled by the honors.

“As an educator and speaker, my main goal for the book was to teach,” said Basilico. “Receiving these awards is like getting an extra cherry on a sundae – unexpected, but totally enjoyable.”

The Community Choice Winners received support from the community and accrued the largest number of votes in their respective category. A select panel of small business owners, consultants, marketers and others chooses the Judges’ Choice Award.

“This means our community of small business owners thought your entry was the best in your category,” commented Susan Payton, one of the judges and president of Egg Marketing & Communications. “That’s quite an honor!”

Small Business Trends, an online publication, produces the Small Business Book Awards. Along with its sister sites, the publication serves over 6 million small business owners, stakeholders and entrepreneurs annually. This is their sixth year of recognizing the efforts of many entrepreneur-authors, who often whittle snippets of time to write from their busy schedule of running a business full time.

“It’s Not About You, It’s About Bacon; Relationship Marketing in a Social Media World” is written for the small- to mid-size business owner looking to see his or her business through the lens of their customer.

“I saw that many books try to tell you what social media is, but no one was addressing why you should use it,” says Basilico. “Businesses need to grasp the idea that customers buy from those they know, like, and trust; so I set out to explain it.”

The 300-page, soft-cover book is available on Amazon.com for $21.67. Those interested in learning more about the content of the book can visit the book’s website and blog, NotAboutu.com.

More information about the 2014 Small Business Book Awards and this year’s winners is available online at bookawards.smallbiztrends.com.

About B2b Interactive Marketing Inc.:
B2b Interactive Marketing Inc. was established in 2001 and has produced hundreds of electronic marketing projects for businesses ranging from small to Fortune 500 companies. The award-winning company provides a unique blend of traditional marketing ideas while integrating the latest tools and techniques to reach customers. These include websites, pod casts, webinars, blogs, presentations, social media and more.

Brian Basilico, president of B2b, has been in the marketing business for over 30 years and teaches as an adjunct e-marketing professional at Waubonsee Community College, Elgin Community College and Aurora University. He is a nationally recognized speaker and has been featured as a guest expert in “Entrepreneur” and “Inc.” magazines. Visit b2b-im.com for more information or contact:
Brian Basilico
630-692-1431
[email protected]

Contact Information:
B2b Interactive Marketing, Inc.
Brian Basilico
630-692-1431
Contact via Email
www.notaboutu.com

Read the full story here: http://www.pr.com/press-release/564528

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...