Click here to close now.


Blog Feed Post

Cannes: Mobile First


Tickets? Check. Passport? Check. Invitations to awesome parties and events? Check. Mobile phone? Che… err… um… mobile phone? Smart phone? Cell phone?

Heading to the south of France for a conference that self-describes as “the world’s greatest celebration of creative communications in all its forms,” I’m expecting to see some amazing examples of mobile creativity. After all, we live in a connected world that is “mobile first.”

But mobile means something different in almost every market. Technology is heterogeneously deployed country-by-country, and even region-by-region. Smartphones are not all smart. Android phones are not all Google Play-enabled and Apple does not dominate outside the United States.

Up Close and Personal

If you need an up close and personal example of regional mobile issues, you’ll get one when you arrive in Cannes with a non-French mobile device.

First, you will notice that the rates for making and receiving calls are reminiscent of mobile phone plans in the 90s. American Verizon customers (who have not purchased the $29.95 per month international roaming add-on) may pay several dollars per minute. Even with the plan, calls are $.99 per minute, txts are $.05 and you only get 25MB of data. That’s enough for about one day of heavy e-mail, a few Google maps and some light web browsing. AT&T, T-Mobile and Sprint customers won’t fare much better. If you use your phone in France the way you use it in America, you’ll spend somewhere between $100-$150 per day of voice, txt and data.

Remarkably, Verizon’s recommendation for customers traveling abroad is, and this is a direct quote: “Shelton, I would recommend you turning your data roaming off the phone – I would turn data off completely to avoid any further charges.” (Yes, Shelton is my given name, but you can still call me Shelly.)

Verizon vs. AT&T, T-Mobile & Sprint

While many believe that Verizon is the “best” network in the United States, its phones are not compatible with the rest of the world. Verizon uses a radio system known as CDMA (Code division multiple access). It may be awesome here, but overseas – it’s a hot mess! AT&T, T-Mobile and Sprint all use a radio system known as GSM (Global System for Mobile) and, if you have an unlocked GSM phone from one of these carriers, you can simply pop in a relatively cheap, local prepaid SIM card and your phone will become “French.” (If you’re wondering… yes, this is why AT&T, T-Mobile and Sprint iPhones and iPads, all which take GSM SIM cards, have such a high resale value – they are sold unlocked overseas.)

The Catch?

There’s a catch, of course. The relatively cheap, local prepaid SIM card is going to come with a brand new “French” phone number. This is only a big deal if you need to receive calls on your real mobile number in real time. If not, you can just check your American smartphone voicemail a few times a day. Or, have your stateside admin do it and email the messages to you. Problem solved.

Bring a Second Phone To France

If you’re a Verizon customer, or you just want to make your life as easy (and inexpensive) as possible, bring a second GSM phone to France. Any 3G or 4G device will work (as long as it is unlocked). You can then pick up a relatively cheap, local prepaid SIM card from one of the four most popular carriers in France: Free, SFR, Bouygues Telecom, or Orange (formerly France Telecom). Then you can talk, txt and browse to your heart’s content.

Who Cares?

To be fair, most people who can afford to go to a festival in Cannes probably don’t care what their phone bill looks like. What’s a $700 phone bill when you compare it to the cost of a hotel room at the Martinez?

Actually, it’s not about the money… it’s about the user experience. We have all come to rely upon our mobile devices as extensions of ourselves. You won’t even hand your phone to someone when showing them a picture; you select the picture then hold the phone where they can see it. You sleep with it close to your bed, you take it with you everywhere. This begs for the question, “How will you have to adapt your behavior when you’re data roaming?” Those of us who pay for our phone service will behave very differently when a new cost structure is imposed on our habitual behaviors. What does this mean in a mobile world? Would you craft different tools to address the egregious costs? Can you say, “WhatsApp?”

I Cannes, So I Will!

I’m excited to go to Cannes this year. It’s going to be the year for breakthrough omni-platform creative executions, mobile first consumer strategies and new advertising technologies. It is also going to be a weeklong party with some of the smartest, most successful people in the business.

What will I do for to solve my personal smartphone problem? Let’s get together on the palais for a rosé and discuss it.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

Latest Stories
SYS-CON Events announced today that has been named a "Bronze Sponsor" of SYS-CON's @DevOpsSummit Silicon Valley, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. provides open-source software ELK turned into a log analytics platform that is simple, infinitely- scalable, highly available, and secure.
According to Forrester, public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers. In The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014, Forrester evaluates the 16 most significant Enterprise Public Cloud Platforms and details how each vendor fulfills the 19 evaluation criteria points.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Today, we are in the middle of a paradigm shift as we move from managing applications on VMs and containers to embracing everything that the cloud and XaaS (Everything as a Service) has to offer. In his session at 17th Cloud Expo, Kevin Hoffman, Advisory Solutions Architect at Pivotal Cloud Foundry, will provide an overview of 12-factor apps and migrating enterprise apps to the cloud. Kevin Hoffman is an Advisory Solutions Architect for Pivotal Cloud Foundry, and has spent the past 20 years b...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
DevOps delivers remarkable results. But does it help all of IT? Can traditional ‘mode 1’ IT benefit as much as innovative ‘mode 2’? How about the rest of your business? Or have you just shifted your bottleneck? And if so, what can you do about it? Improving dev and ops is necessary, but not sufficient. It often just shifts the burden sideways (e.g., to PMs, SQA, InfoSec, DBAs, NOC, etc.), upstream (to the PMO, Controller, Business Liaison, etc.), or downstream (to TechPubs, Service Desk, Traini...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Decisions about budgets and resources are often made without IT even having a seat at the table. As technologist we understand the value of DevOps - but do your business counterparts? If they don't, your DevOps initiatives could lose funding before they start. In her session at DevOps Summit, Jeanne Morain, Strategist / Author at iSpeak Cloud, LLC, will provide insights on how to bridge the gap between business and technology leaders. Attendees will learn prescriptive guidance on balancing wor...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
Clutch is now a Docker Authorized Consulting Partner, having completed Docker's certification course on the "Docker Accelerator for CI Engagements." More info about Clutch's success implementing Docker can be found here. Docker is an open platform for developers and system administrators to build, ship and run distributed applications. With Docker, IT organizations shrink application delivery from months to minutes, frictionlessly move workloads between data centers and the cloud and achieve 2...
SYS-CON Events announced today that Interface Masters Technologies, provider of leading network visibility and monitoring solutions, will exhibit at the 17th International CloudExpo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading provider of high speed networking solutions focused on Gigabit, 10 Gigabit, 40 Gigabit and 100 Gigabit Ethernet network access and connectivity products. For over 20 ye...
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingl...