Welcome!

Blog Feed Post

Cannes: Mobile First

Cannes

Tickets? Check. Passport? Check. Invitations to awesome parties and events? Check. Mobile phone? Che… err… um… mobile phone? Smart phone? Cell phone?

Heading to the south of France for a conference that self-describes as “the world’s greatest celebration of creative communications in all its forms,” I’m expecting to see some amazing examples of mobile creativity. After all, we live in a connected world that is “mobile first.”

But mobile means something different in almost every market. Technology is heterogeneously deployed country-by-country, and even region-by-region. Smartphones are not all smart. Android phones are not all Google Play-enabled and Apple does not dominate outside the United States.

Up Close and Personal

If you need an up close and personal example of regional mobile issues, you’ll get one when you arrive in Cannes with a non-French mobile device.

First, you will notice that the rates for making and receiving calls are reminiscent of mobile phone plans in the 90s. American Verizon customers (who have not purchased the $29.95 per month international roaming add-on) may pay several dollars per minute. Even with the plan, calls are $.99 per minute, txts are $.05 and you only get 25MB of data. That’s enough for about one day of heavy e-mail, a few Google maps and some light web browsing. AT&T, T-Mobile and Sprint customers won’t fare much better. If you use your phone in France the way you use it in America, you’ll spend somewhere between $100-$150 per day of voice, txt and data.

Remarkably, Verizon’s recommendation for customers traveling abroad is, and this is a direct quote: “Shelton, I would recommend you turning your data roaming off the phone – I would turn data off completely to avoid any further charges.” (Yes, Shelton is my given name, but you can still call me Shelly.)

Verizon vs. AT&T, T-Mobile & Sprint

While many believe that Verizon is the “best” network in the United States, its phones are not compatible with the rest of the world. Verizon uses a radio system known as CDMA (Code division multiple access). It may be awesome here, but overseas – it’s a hot mess! AT&T, T-Mobile and Sprint all use a radio system known as GSM (Global System for Mobile) and, if you have an unlocked GSM phone from one of these carriers, you can simply pop in a relatively cheap, local prepaid SIM card and your phone will become “French.” (If you’re wondering… yes, this is why AT&T, T-Mobile and Sprint iPhones and iPads, all which take GSM SIM cards, have such a high resale value – they are sold unlocked overseas.)

The Catch?

There’s a catch, of course. The relatively cheap, local prepaid SIM card is going to come with a brand new “French” phone number. This is only a big deal if you need to receive calls on your real mobile number in real time. If not, you can just check your American smartphone voicemail a few times a day. Or, have your stateside admin do it and email the messages to you. Problem solved.

Bring a Second Phone To France

If you’re a Verizon customer, or you just want to make your life as easy (and inexpensive) as possible, bring a second GSM phone to France. Any 3G or 4G device will work (as long as it is unlocked). You can then pick up a relatively cheap, local prepaid SIM card from one of the four most popular carriers in France: Free, SFR, Bouygues Telecom, or Orange (formerly France Telecom). Then you can talk, txt and browse to your heart’s content.

Who Cares?

To be fair, most people who can afford to go to a festival in Cannes probably don’t care what their phone bill looks like. What’s a $700 phone bill when you compare it to the cost of a hotel room at the Martinez?

Actually, it’s not about the money… it’s about the user experience. We have all come to rely upon our mobile devices as extensions of ourselves. You won’t even hand your phone to someone when showing them a picture; you select the picture then hold the phone where they can see it. You sleep with it close to your bed, you take it with you everywhere. This begs for the question, “How will you have to adapt your behavior when you’re data roaming?” Those of us who pay for our phone service will behave very differently when a new cost structure is imposed on our habitual behaviors. What does this mean in a mobile world? Would you craft different tools to address the egregious costs? Can you say, “WhatsApp?”

I Cannes, So I Will!

I’m excited to go to Cannes this year. It’s going to be the year for breakthrough omni-platform creative executions, mobile first consumer strategies and new advertising technologies. It is also going to be a weeklong party with some of the smartest, most successful people in the business.

What will I do for to solve my personal smartphone problem? Let’s get together on the palais for a rosé and discuss it.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

Latest Stories
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...