Welcome!

News Feed Item

New Creatives: Mobile, Social, Versatile, Optimistic

Seventy-four percent of creative professionals view mobile technology as transforming the face of creativity and design, with seven in 10 reporting they create specifically for mobile devices, according to research released today from Adobe (Nasdaq:ADBE). The findings are detailed in The New Creatives Report, a U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.

An overwhelming majority (77%) of creatives believe change within the industry is happening rapidly, with two-thirds expecting their role will be significantly different within three years. New technologies such as mobile are driving this change: A strong majority (87%) of those who create mobile content believe doing so has had a positive impact on their work. While creatives still rely on pen and paper for ideation (28%) and brainstorming (36%), nearly half use their mobile devices to capture inspiration on-the-go and 42 percent say they use mobile to create content anywhere. Thirty percent of creatives also expressed a desire to create more on tablets, surpassing desktop computers. Creatives identified app development and 3D modeling as the skills that will be most in-demand over the next 12 months.

“Creatives are going mobile, and this means a sea change for the creative process,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “The study shows that creatives are very interested in using mobile for idea generation and suggests we will see mobile use in the creation process significantly increase in the years ahead. This underscores that mobile devices can be an important part of the creative process when integrated with existing desktop workflows.”

Creatives on the Rise, But Under Pressure

Creatives are feeling optimistic and highly valued. Ninety-six percent of creative professionals are happy in their careers and 88 percent believe their best days are ahead of them. Eighty-eight percent believe they have a strong influence on their organizations and clients, and 46 percent say they have significantly more impact than they did two years ago. A striking 93 percent believe the value of their contributions is recognized by their companies or clients.

Despite their optimism, creatives have worries, pointing to the need to “create more, at a faster speed than ever” as their top concern. Creatives also recognize the need to diversify their skills. Eighty percent of respondents believe they must learn new tools and techniques and three quarters say that creatives are increasingly working across multiple mediums and disciplines.

Shifting Sources of Motivation and Inspiration

When asked what motivates them most, creatives ranked doing great work (54%) and learning new things (52%) higher than financial rewards (37%). The survey also exposed new insight into where creatives get their sparks of inspiration. Twice as many view digital sources such as social media (36%) as well as websites and online advertising (33%) as the most influential sources of inspiration over more traditional influences such as fashion and architecture. Creatives are also turning to professional online communities, noting inspiration and collaboration and sharing as the top reasons for participating.

While still mostly trusting their gut (79%) to make decisions, creatives view the impact of technology and digital analytics positively: 75 percent note that technology gives them more control over their professional destiny, and 70 percent feel empowered by analytics.

Creative Students Share Similar Views to Pros

Students majoring in creative disciplines echoed many of the same trends as professional creatives. Ninety-six percent of students have a positive outlook on their choice of a future creative career, and they recognize that new technologies (31%) and the impact of social media (23%) are some of the driving forces changing the industry. They have also embraced mobile: 79 percent of students have created mobile content. Students’ top interests in online creative communities are job prospecting (30%) and learning new skills (21%).

“The New Creatives” a Focus in Cannes and New York

Today at the Cannes Lions International Festival of Creativity, Adobe vice president of product and creative community Scott Belsky will host “The New Creatives are Here,” discussing how technology is changing the way we think about advertising and creativity. The session begins at 11:00 a.m. local time in the Grand Auditorium and features creatives PJ Pereira and Yves Behar. See Belsky’s blog post about The New Creatives Report here.

This Wednesday, June 18, Adobe will hold a worldwide online event to showcase what’s next in Creative Cloud including the newest innovations and product updates. Sign up to watch the live broadcast, 1-2:30 p.m. ET, here.

About The New Creatives Report

The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a total of 1,048 US creative professionals and 535 students of creative disciplines. Data was collected May 12-21, 2014 by Edelman Berland. The margin of error at the 95% confidence level for the Pro sample is +/- 3.1% and +/- 4.2% for the student sample. For more information and graphics on the research results see the New Creatives infographic, Adobe Voice piece, and the two reports: adobe.com/go/newcreativesreport and adobe.com/go/newcreativesstudentreport.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
“Why didn’t testing catch this” must become “How did this make it to testing?” Traditional quality teams are the crutch and excuse keeping organizations from making the necessary investment in people, process, and technology to accelerate test automation. Just like societies that did not build waterways because the labor to keep carrying the water was so cheap, we have created disincentives to automate. In her session at @DevOpsSummit at 20th Cloud Expo, Anne Hungate, President of Daring System...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...