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Kirusa Partners With Perform to Bring Exclusive Soccer News From Brazil

Scores yet Another #Goal With a Proactive Offering

NEW PROVIDENCE, NJ and LONDON, UNITED KINGDOM -- (Marketwired) -- 06/16/14 -- #Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, announced today the launch of new exclusive #soccerupdates from #Brazil, as a part of Kirusa's #SportsConnect offering, in partnership with, the world's largest digital football brand that reaches more than 52 million fans per month.

Sports Connect will now include daily #soccernews bytes in three new categories:

  • #BlackstarsBrazil will offer daily news wraps about the Ghana football team.
  • #SuperEaglesBrazil will offer daily news wraps about the Nigerian football team.
  • #Goalnews from Brazil will offer daily news wraps focused on all African football teams.

Daniel Price, Head of Distribution, Africa & Middle East at #PERFORM, added, "We are excited to partner with Kirusa in delivering the best of soccer news from the field to our subscribers."

The services will be available to mobile subscribers in the #Congos, #Ghana, #Kenya, #Nigeria, #Rwanda, #Uganda and #Togo. Mobile users will receive a notification on their mobile phone, and can listen to the news at their convenience.

Commenting on the launch, Barinderpal Mumick, Vice President, Operations, Kirusa, said, "Sports Connect is an ideal service for anyone who wants to stay updated with the action associated with Africa's soccer teams. From match alerts to live scores, players' quotes to post match analysis, a treat is in store for football fanatics."


PERFORM Group PLC is a FTSE 250 listed business and the world's leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,600 of the world's leading media and betting companies and enable brands to engage with over 180 million sports fans every month.

About Goal

Goal is the world's largest digital football brand. In May 2014 Goal attracted over 52.5 million unique users from more than 200 countries. Goal is completely multi-platform, with over 17 million fans and followers across social networks and in May 2014 generated 61% of visitors from mobile devices alone.

About Kirusa

Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to "Have a Voice!" and share their stories with their family and friends across the globe. Kirusa's solutions include InstaVoice®, Celeb Connect™ and Sports Connect™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a registered trademark of Kirusa, Inc.

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