|By Business Wire||
|June 16, 2014 10:12 AM EDT||
Clear Channel Outdoor (CCO), one of the world’s largest outdoor advertising companies, is showcasing the powerful combination of Out-Of-Home (OOH) and Mobile at this year’s Cannes Lions International Festival of Creativity. Utilizing the world’s largest rooftop digital screen atop the landmark Le Grand Hotel and interactive digital totems at locations along the Croisette, Clear Channel Outdoor is featuring dynamic OOH advertising from a number of brand partners including Samsung, L’Oreal, McDonald’s, Weather Channel, Unilever and YouTube. CCO will also display the 2014 Outdoor Lions winners when named. Additionally, a giant mobile interactive soccer game called Le Grand Kick is available to festival attendees with the competition taking place for all of Cannes to see on the rooftop digital screen.
Clear Channel Outdoor is proudly sponsoring the Outdoor Lions for the fifth consecutive year. For the first time since the festival began, the Outdoor category is the most popular in 2014, attracting over 5,600 entries and demonstrating that the oldest and most enduring advertising medium has never been more exciting for creatives.
Clear Channel Outdoor will be unmissable in Cannes with digital displays in the Palais des Festivals and at Centre d'art La Malmaison in addition to the roof of Le Grand Hotel. An innovation and creative leader in out-of-home, CCO is driving reappraisal of the medium’s role in the media mix with visually captivating displays at the biggest creative gathering of the year, as well as pioneering initiatives and groundbreaking research year-round.
William Eccleshare, CEO, Clear Channel Outdoor commented: “In the last six months, Clear Channel Outdoor has rolled out Connect, the first global out-of-home mobile interactive advertising platform, an innovation that has helped to transform out-of-home into one of the most contemporary, relevant and effective mediums. It demonstrates our belief in the powerful creative and consumer engagement opportunities which Outdoor and Mobile offers advertisers.
“We are delighted to be showcasing this potential throughout Cannes week. This will include offering the chance to compete in a giant interactive mobile soccer game; a creative digital outdoor showcase featuring our partner brands such as Samsung, L’Oreal and McDonald’s, and inviting people to our interactive exhibition area – our ‘Playground’ – to test-drive the powerful consumer engagement opportunities our medium can deliver through Connect.”
Commenting on the mobile interactive soccer game, Le Grand Kick, Pru Parkinson, Global Chief Marketing Officer at Clear Channel Outdoor, added: “We loved the idea of merging the addictive fun of a simple, well-loved soccer game with pioneering digital out-of-home and interactive mobile technology.
“With World Cup anticipation reaching fever pitch, this is a great way for Cannes Lions attendees to experience the huge potential of combining OOH with the mobile platform. The combination is an incredibly powerful mix, offering advertisers unmatched visibility and engagement across any medium. OOH and mobile is going to be front of mind for creatives and planners going forward, and Le Grand Kick is just one example of what is possible.”
Details of Clear Channel Outdoor’s Cannes Lions Program:
Le Grand Kick – a mobile interactive penalty shoot-out game
CCO is tapping into World Cup soccer fever to give all event attendees the chance to take a virtual ‘penalty kick’ in front of the crowds on the Croisette. The game, called “Le Grand Kick,” is powered by mobile interactive technology and will be played on the largest digital outdoor rooftop screen in the world, positioned 12 stories high on the top of the Grand Hotel (see ‘Grand Screen’ for more details below). The only ‘kit’ a player needs is their smartphone.
CCO collaborated with Grand Visual to create the bespoke soccer game which will allow players to easily sync up their smartphone with the Grand Screen during their allotted match. Players register to take part in the game by simply tapping / swiping their smartphone on one of Clear Channel Outdoor’s Connect tags located around the festival. The game is modeled on the classic table-top soccer game, Subbuteo, and requires skilled finger swiping on the mobile phone to get the ball in the back of the net on the massive screen. Whoever scores the most goals, wins.
The game is Monday to Friday of festival week, at 1pm, 8pm and 11pm on the Croisette in front of the Grand Hotel.
The Grand Screen
CCO has partnered with CURB, for exclusive rights to host the biggest outdoor digital HD screen in Cannes. Located 12 stories up at Le Grand Hotel, an iconic site on the Croisette and equivalent in size to two double-decker buses, it is visible and unmissable day and night - from the entire Cannes bay and as far away as 3.5 miles. The screen is showcasing the best in OOH advertising, as well as Le Grank Kick (see above for details).
|Below is a partial list of showcased partners:|
|Le Grand Kick||Starwood|
|Girl's Lounge||Weather Channel|
|L'Oreal - Armani Si||Your Troll|
CCO will also be using the immediacy of its digital capabilities to showcase the Grand Prix and Gold Lions winners on the Grand Screen as soon as they are revealed.
The Playground & Connect Mobile Platform
CCO’s Playground is an interactive OOH exhibition and hospitality space in a prime location on the Croisette, directly in front of the La Malmaison Hotel (between Le Grand Hotel and JW Marriott). Agencies and advertisers will view inspiring OOH creativity and innovation from leading advertisers across the globe. Visitors will use the interactive capabilities of the digital totems to choose among a menu of inspiring creative they’d like to view. Additionally, the totems are outfitted with Connect tags which will allow visitors to engage in interactive experiences with their smartphone, including registering to play Le Grand Kick.
Summary for editors:
The Grand Screen
World's largest rooftop digital outdoor screen
|Time:||24 hours a day|
|Venue:||Rooftop, Le Grand Hotel|
|45 Boulevard de la Croisette, 06400 Cannes, France|
Monday, June 16th - Friday, June 20th
Le Grand Kick - mobile interactive soccer penalty game
|Time:||1pm, 8pm, 11pm|
|Venue:||in front of Le Grand Hotel|
|45 Boulevard de la Croisette, 06400 Cannes, France|
Tuesday 17th – 19th June
Playground @ Malmaison
OOH interactive showroom and hospitality space
|Venue:||Playground at Malmaison|
|47 Boulevard de la Croisette, 06400 Cannes, France|
Tuesday 17th June
Clear Channel Outdoor Cocktail Party
|Venue:||Playground at Malmaison|
|47 Boulevard de la Croisette, 06400 Cannes, France|
Outdoor Lions Awards
|Venue:||Le Palais des Festivals|
|Boulevard de la Croisette, 06400 Cannes, France|
About Clear Channel Outdoor (CCO)
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
Follow us on Twitter: @CCOutdoor (global) & @CCOutdoorNA (North America)
Like us on Facebook at facebook.com/CCOutdoor
About Grand Visual
Grand Visual is a creative technology and production house offering platforms and services that unlock the potential of the Digital Out of Home medium – where digital experiences meet the real, physical world.
We combine creative thinking, technology expertise and production
technique to help brands and agencies target audiences across the
emerging range of digital media opportunities and environments in the UK
and increasingly abroad.
CURB is a group of the fastest growing companies in the marketing
industry. Their purpose is inspire brands to be extraordinary,
delivering iconic impact and long term commercial value through
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jan. 22, 2017 01:00 PM EST Reads: 3,830
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 22, 2017 01:00 PM EST Reads: 4,385
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 22, 2017 12:45 PM EST Reads: 1,680
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Jan. 22, 2017 12:00 PM EST Reads: 3,629
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jan. 22, 2017 12:00 PM EST Reads: 4,150
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 22, 2017 11:45 AM EST Reads: 6,445
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 22, 2017 11:45 AM EST Reads: 2,963
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Jan. 22, 2017 11:30 AM EST Reads: 3,703
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 22, 2017 09:30 AM EST Reads: 4,760
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 22, 2017 09:30 AM EST Reads: 3,011
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 22, 2017 08:30 AM EST Reads: 967
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 22, 2017 08:30 AM EST Reads: 4,991
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 22, 2017 07:15 AM EST Reads: 1,968
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jan. 22, 2017 06:30 AM EST Reads: 5,586
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jan. 22, 2017 06:00 AM EST Reads: 4,095