|By Business Wire||
|June 16, 2014 10:12 AM EDT||
Clear Channel Outdoor (CCO), one of the world’s largest outdoor advertising companies, is showcasing the powerful combination of Out-Of-Home (OOH) and Mobile at this year’s Cannes Lions International Festival of Creativity. Utilizing the world’s largest rooftop digital screen atop the landmark Le Grand Hotel and interactive digital totems at locations along the Croisette, Clear Channel Outdoor is featuring dynamic OOH advertising from a number of brand partners including Samsung, L’Oreal, McDonald’s, Weather Channel, Unilever and YouTube. CCO will also display the 2014 Outdoor Lions winners when named. Additionally, a giant mobile interactive soccer game called Le Grand Kick is available to festival attendees with the competition taking place for all of Cannes to see on the rooftop digital screen.
Clear Channel Outdoor is proudly sponsoring the Outdoor Lions for the fifth consecutive year. For the first time since the festival began, the Outdoor category is the most popular in 2014, attracting over 5,600 entries and demonstrating that the oldest and most enduring advertising medium has never been more exciting for creatives.
Clear Channel Outdoor will be unmissable in Cannes with digital displays in the Palais des Festivals and at Centre d'art La Malmaison in addition to the roof of Le Grand Hotel. An innovation and creative leader in out-of-home, CCO is driving reappraisal of the medium’s role in the media mix with visually captivating displays at the biggest creative gathering of the year, as well as pioneering initiatives and groundbreaking research year-round.
William Eccleshare, CEO, Clear Channel Outdoor commented: “In the last six months, Clear Channel Outdoor has rolled out Connect, the first global out-of-home mobile interactive advertising platform, an innovation that has helped to transform out-of-home into one of the most contemporary, relevant and effective mediums. It demonstrates our belief in the powerful creative and consumer engagement opportunities which Outdoor and Mobile offers advertisers.
“We are delighted to be showcasing this potential throughout Cannes week. This will include offering the chance to compete in a giant interactive mobile soccer game; a creative digital outdoor showcase featuring our partner brands such as Samsung, L’Oreal and McDonald’s, and inviting people to our interactive exhibition area – our ‘Playground’ – to test-drive the powerful consumer engagement opportunities our medium can deliver through Connect.”
Commenting on the mobile interactive soccer game, Le Grand Kick, Pru Parkinson, Global Chief Marketing Officer at Clear Channel Outdoor, added: “We loved the idea of merging the addictive fun of a simple, well-loved soccer game with pioneering digital out-of-home and interactive mobile technology.
“With World Cup anticipation reaching fever pitch, this is a great way for Cannes Lions attendees to experience the huge potential of combining OOH with the mobile platform. The combination is an incredibly powerful mix, offering advertisers unmatched visibility and engagement across any medium. OOH and mobile is going to be front of mind for creatives and planners going forward, and Le Grand Kick is just one example of what is possible.”
Details of Clear Channel Outdoor’s Cannes Lions Program:
Le Grand Kick – a mobile interactive penalty shoot-out game
CCO is tapping into World Cup soccer fever to give all event attendees the chance to take a virtual ‘penalty kick’ in front of the crowds on the Croisette. The game, called “Le Grand Kick,” is powered by mobile interactive technology and will be played on the largest digital outdoor rooftop screen in the world, positioned 12 stories high on the top of the Grand Hotel (see ‘Grand Screen’ for more details below). The only ‘kit’ a player needs is their smartphone.
CCO collaborated with Grand Visual to create the bespoke soccer game which will allow players to easily sync up their smartphone with the Grand Screen during their allotted match. Players register to take part in the game by simply tapping / swiping their smartphone on one of Clear Channel Outdoor’s Connect tags located around the festival. The game is modeled on the classic table-top soccer game, Subbuteo, and requires skilled finger swiping on the mobile phone to get the ball in the back of the net on the massive screen. Whoever scores the most goals, wins.
The game is Monday to Friday of festival week, at 1pm, 8pm and 11pm on the Croisette in front of the Grand Hotel.
The Grand Screen
CCO has partnered with CURB, for exclusive rights to host the biggest outdoor digital HD screen in Cannes. Located 12 stories up at Le Grand Hotel, an iconic site on the Croisette and equivalent in size to two double-decker buses, it is visible and unmissable day and night - from the entire Cannes bay and as far away as 3.5 miles. The screen is showcasing the best in OOH advertising, as well as Le Grank Kick (see above for details).
|Below is a partial list of showcased partners:|
|Le Grand Kick||Starwood|
|Girl's Lounge||Weather Channel|
|L'Oreal - Armani Si||Your Troll|
CCO will also be using the immediacy of its digital capabilities to showcase the Grand Prix and Gold Lions winners on the Grand Screen as soon as they are revealed.
The Playground & Connect Mobile Platform
CCO’s Playground is an interactive OOH exhibition and hospitality space in a prime location on the Croisette, directly in front of the La Malmaison Hotel (between Le Grand Hotel and JW Marriott). Agencies and advertisers will view inspiring OOH creativity and innovation from leading advertisers across the globe. Visitors will use the interactive capabilities of the digital totems to choose among a menu of inspiring creative they’d like to view. Additionally, the totems are outfitted with Connect tags which will allow visitors to engage in interactive experiences with their smartphone, including registering to play Le Grand Kick.
Summary for editors:
The Grand Screen
World's largest rooftop digital outdoor screen
|Time:||24 hours a day|
|Venue:||Rooftop, Le Grand Hotel|
|45 Boulevard de la Croisette, 06400 Cannes, France|
Monday, June 16th - Friday, June 20th
Le Grand Kick - mobile interactive soccer penalty game
|Time:||1pm, 8pm, 11pm|
|Venue:||in front of Le Grand Hotel|
|45 Boulevard de la Croisette, 06400 Cannes, France|
Tuesday 17th – 19th June
Playground @ Malmaison
OOH interactive showroom and hospitality space
|Venue:||Playground at Malmaison|
|47 Boulevard de la Croisette, 06400 Cannes, France|
Tuesday 17th June
Clear Channel Outdoor Cocktail Party
|Venue:||Playground at Malmaison|
|47 Boulevard de la Croisette, 06400 Cannes, France|
Outdoor Lions Awards
|Venue:||Le Palais des Festivals|
|Boulevard de la Croisette, 06400 Cannes, France|
About Clear Channel Outdoor (CCO)
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
Follow us on Twitter: @CCOutdoor (global) & @CCOutdoorNA (North America)
Like us on Facebook at facebook.com/CCOutdoor
About Grand Visual
Grand Visual is a creative technology and production house offering platforms and services that unlock the potential of the Digital Out of Home medium – where digital experiences meet the real, physical world.
We combine creative thinking, technology expertise and production
technique to help brands and agencies target audiences across the
emerging range of digital media opportunities and environments in the UK
and increasingly abroad.
CURB is a group of the fastest growing companies in the marketing
industry. Their purpose is inspire brands to be extraordinary,
delivering iconic impact and long term commercial value through
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 27, 2016 09:45 AM EDT Reads: 399
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 09:30 AM EDT Reads: 1,613
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 27, 2016 09:30 AM EDT Reads: 1,006
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,053
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Jul. 27, 2016 09:17 AM EDT
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 27, 2016 09:15 AM EDT Reads: 1,346
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Jul. 27, 2016 09:15 AM EDT Reads: 1,109
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Jul. 27, 2016 09:00 AM EDT Reads: 597
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 27, 2016 09:00 AM EDT Reads: 428
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 27, 2016 08:45 AM EDT Reads: 906
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Jul. 27, 2016 08:45 AM EDT Reads: 1,049
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
Jul. 27, 2016 08:00 AM EDT Reads: 587
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 AM EDT Reads: 2,082
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jul. 27, 2016 08:00 AM EDT Reads: 479
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 07:45 AM EDT Reads: 1,571