Click here to close now.


News Feed Item

Clear Channel Outdoor Showcases Power of Integrated Out-Of-Home and Mobile Advertising at Cannes Lions 2014

Clear Channel Outdoor (CCO), one of the world’s largest outdoor advertising companies, is showcasing the powerful combination of Out-Of-Home (OOH) and Mobile at this year’s Cannes Lions International Festival of Creativity. Utilizing the world’s largest rooftop digital screen atop the landmark Le Grand Hotel and interactive digital totems at locations along the Croisette, Clear Channel Outdoor is featuring dynamic OOH advertising from a number of brand partners including Samsung, L’Oreal, McDonald’s, Weather Channel, Unilever and YouTube. CCO will also display the 2014 Outdoor Lions winners when named. Additionally, a giant mobile interactive soccer game called Le Grand Kick is available to festival attendees with the competition taking place for all of Cannes to see on the rooftop digital screen.

Clear Channel Outdoor is proudly sponsoring the Outdoor Lions for the fifth consecutive year. For the first time since the festival began, the Outdoor category is the most popular in 2014, attracting over 5,600 entries and demonstrating that the oldest and most enduring advertising medium has never been more exciting for creatives.

Clear Channel Outdoor will be unmissable in Cannes with digital displays in the Palais des Festivals and at Centre d'art La Malmaison in addition to the roof of Le Grand Hotel. An innovation and creative leader in out-of-home, CCO is driving reappraisal of the medium’s role in the media mix with visually captivating displays at the biggest creative gathering of the year, as well as pioneering initiatives and groundbreaking research year-round.

William Eccleshare, CEO, Clear Channel Outdoor commented: “In the last six months, Clear Channel Outdoor has rolled out Connect, the first global out-of-home mobile interactive advertising platform, an innovation that has helped to transform out-of-home into one of the most contemporary, relevant and effective mediums. It demonstrates our belief in the powerful creative and consumer engagement opportunities which Outdoor and Mobile offers advertisers.

“We are delighted to be showcasing this potential throughout Cannes week. This will include offering the chance to compete in a giant interactive mobile soccer game; a creative digital outdoor showcase featuring our partner brands such as Samsung, L’Oreal and McDonald’s, and inviting people to our interactive exhibition area – our ‘Playground’ – to test-drive the powerful consumer engagement opportunities our medium can deliver through Connect.”

Commenting on the mobile interactive soccer game, Le Grand Kick, Pru Parkinson, Global Chief Marketing Officer at Clear Channel Outdoor, added: “We loved the idea of merging the addictive fun of a simple, well-loved soccer game with pioneering digital out-of-home and interactive mobile technology.

“With World Cup anticipation reaching fever pitch, this is a great way for Cannes Lions attendees to experience the huge potential of combining OOH with the mobile platform. The combination is an incredibly powerful mix, offering advertisers unmatched visibility and engagement across any medium. OOH and mobile is going to be front of mind for creatives and planners going forward, and Le Grand Kick is just one example of what is possible.”

Details of Clear Channel Outdoor’s Cannes Lions Program:

Le Grand Kick – a mobile interactive penalty shoot-out game
CCO is tapping into World Cup soccer fever to give all event attendees the chance to take a virtual ‘penalty kick’ in front of the crowds on the Croisette. The game, called “Le Grand Kick,” is powered by mobile interactive technology and will be played on the largest digital outdoor rooftop screen in the world, positioned 12 stories high on the top of the Grand Hotel (see ‘Grand Screen’ for more details below). The only ‘kit’ a player needs is their smartphone.

CCO collaborated with Grand Visual to create the bespoke soccer game which will allow players to easily sync up their smartphone with the Grand Screen during their allotted match. Players register to take part in the game by simply tapping / swiping their smartphone on one of Clear Channel Outdoor’s Connect tags located around the festival. The game is modeled on the classic table-top soccer game, Subbuteo, and requires skilled finger swiping on the mobile phone to get the ball in the back of the net on the massive screen. Whoever scores the most goals, wins.

The game is Monday to Friday of festival week, at 1pm, 8pm and 11pm on the Croisette in front of the Grand Hotel.

The Grand Screen
CCO has partnered with CURB, for exclusive rights to host the biggest outdoor digital HD screen in Cannes. Located 12 stories up at Le Grand Hotel, an iconic site on the Croisette and equivalent in size to two double-decker buses, it is visible and unmissable day and night - from the entire Cannes bay and as far away as 3.5 miles. The screen is showcasing the best in OOH advertising, as well as Le Grank Kick (see above for details).

Below is a partial list of showcased partners:
Art Everywhere Samsung
Cheil Sky
Le Grand Kick Starwood
Emakina Unilever
Girl's Lounge Weather Channel
L'Oreal - Armani Si Your Troll
Maxus YouTube
McDonald's Buzzfeed

CCO will also be using the immediacy of its digital capabilities to showcase the Grand Prix and Gold Lions winners on the Grand Screen as soon as they are revealed.

The Playground & Connect Mobile Platform
CCO’s Playground is an interactive OOH exhibition and hospitality space in a prime location on the Croisette, directly in front of the La Malmaison Hotel (between Le Grand Hotel and JW Marriott). Agencies and advertisers will view inspiring OOH creativity and innovation from leading advertisers across the globe. Visitors will use the interactive capabilities of the digital totems to choose among a menu of inspiring creative they’d like to view. Additionally, the totems are outfitted with Connect tags which will allow visitors to engage in interactive experiences with their smartphone, including registering to play Le Grand Kick.


Summary for editors:


All week

The Grand Screen

World's largest rooftop digital outdoor screen

Time:     24 hours a day
Venue: Rooftop, Le Grand Hotel
45 Boulevard de la Croisette, 06400 Cannes, France

Monday, June 16th - Friday, June 20th

Le Grand Kick - mobile interactive soccer penalty game

Time: 1pm, 8pm, 11pm
Venue: in front of Le Grand Hotel
45 Boulevard de la Croisette, 06400 Cannes, France

Tuesday 17th – 19th June

Playground @ Malmaison

OOH interactive showroom and hospitality space

Time: 9am-9pm
Venue: Playground at Malmaison
47 Boulevard de la Croisette, 06400 Cannes, France

Tuesday 17th June

Clear Channel Outdoor Cocktail Party

Time: 4.30pm-7pm
Venue: Playground at Malmaison
47 Boulevard de la Croisette, 06400 Cannes, France

Outdoor Lions Awards

Time: 7pm-9pm
Venue: Le Palais des Festivals
Boulevard de la Croisette, 06400 Cannes, France

About Clear Channel Outdoor (CCO)

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

Follow us on Twitter: @CCOutdoor (global) & @CCOutdoorNA (North America)

Like us on Facebook at

About Grand Visual

Grand Visual is a creative technology and production house offering platforms and services that unlock the potential of the Digital Out of Home medium – where digital experiences meet the real, physical world.

We combine creative thinking, technology expertise and production technique to help brands and agencies target audiences across the emerging range of digital media opportunities and environments in the UK and increasingly abroad.

About CURB

CURB is a group of the fastest growing companies in the marketing industry. Their purpose is inspire brands to be extraordinary, delivering iconic impact and long term commercial value through innovation.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.