Welcome!

News Feed Item

Wiz Khalifa and RAW(R) Rolling Papers Join Forces for New Line of Smoking Accessories

NEW YORK, NY -- (Marketwired) -- 06/16/14 -- Multi-platinum selling, award-winning rapper Wiz Khalifa has partnered with RAW® Rolling Papers to develop a unique collection of smoking accessories that will offer quality and innovative products smokers have long deserved. With the introduction of its acclaimed line of natural unrefined rolling papers and smoking products in 2001, RAW® brought excitement and unheard-of progress to the smoking industry.

RAW® has been a longtime supporter of Khalifa throughout his meteoric rise to stardom and the artist has returned the admiration, rapping about the smoking lifestyle and RAW®'s papers in his recordings. A relationship that began backstage based on mutual respect for each other's work, evolved into a groundbreaking partnership, as Khalifa and RAW® realized through shared goals and visions they could change the face of the industry.

Combining two dynamic forces that respect and support the smoking community will mean unprecedented value, quality and innovation. "We are truly taking things to the next level of the smoking game and we're thrilled to collaborate with Wiz as he is a key influencer in this industry," says RAW®'s creator, Josh Kesselman.

"I'm really excited to have my own line of papers with RAW®. I've been using the product for years and it only felt right to make this happen with them." -Wiz Khalifa

New products using Wiz signature packaging, including Rolling Papers, Tips, and Trays are set to hit shelves next week with a second roll-out coming this summer. The products will be available online at the following retailers: www.RollingPaperWarehouse.com and www.RollingPaperDepot.com.

"We are excited to launch the Wiz Khalifa collection of papers, tips and trays with RAW®. Wiz is a creative genius and was involved throughout the process of development. I think people will be impressed with the quality and interesting packs." -Sara Nemerov, SVP & Head of Global Consumer Products & Brand Licensing, Warner Music Group.

For more information and Wiz Khalifa brand licensing and consumer products, contact Sara Nemerov, SVP & Head of Global Consumer Products and Brand Licensing at 212.275.2370 [email protected].

ABOUT WIZ KHALIFA
Hailing from the Steel City of Pittsburgh, PA, rapper Wiz Khalifa has taken the rap world by storm in the last few years. In March 2011, Khalifa released his now gold-certified major label debut, "ROLLING PAPERS," which spawned the multi-platinum hits "Black and Yellow," "Roll Up" and "No Sleep." He earned himself two nominations at the 2011 Grammy Awards thanks to his breakout hit "Black and Yellow," in both the "Best Rap Song" and "Best Rap Performance" categories.

"O.N.I.F.C.," the follow up to "ROLLING PAPERS," was released in December 2012 and debuted at #2 on the Billboard "Top 200 Albums" chart, while also sitting at #1 on Billboard's "Top R&B/Hip Hop Albums" and "Top Rap Albums" charts. The album featured the hits "Work Hard, Play Hard," "Remember You (feat. The Weekend)," and "Let It Go (feat. Akon)." In 2012, Wiz continued his rap reign by receiving two Grammy nominations for "Best Rap Song" for his collaboration with Snoop Dogg, "Young, Wild & Free" featuring Bruno Mars, from the soundtrack "MAC AND DEVIN GO TO HIGH SCHOOL," and "Best Pop Duo/Group Performance" for his collaboration with Maroon 5 on their chart-topping hit single, "Payphone."

Most recently, Wiz has added fashion designer to his resume, releasing his own line of hats with Flat Fitty, a fashion line with Eleven Paris in Europe. Khalifa's love for the classic Chuck Taylor sneaker came full circle when he teamed up with Converse for the "Chuck Taylor All Star Wiz Khalifa Collection," which features styles inspired by the rapper's fun-spirited, fashion forward style. The sneakers launched at Foot Locker in 2013 with additional styles launching in summer 2014.

Wiz is hard at work in the studio, recording his highly-anticipated third solo studio album "Blacc Hollywood," featuring his new single "We Dem Boyz." You can catch him next headlining the Under the Influence of Music Tour this summer where Wiz Khalifa RAW® products will also be sold.

For the latest news, information and tour dates, please visit www.wizkhalifa.com, www.twitter.com/WizKhalifa, www.facebook.com/WizKhalifa, and http://www.instagram.com/mistercap.

ABOUT ATLANTIC
Atlantic Records celebrated its 60th Anniversary in 2008. Founded in New York City, the label literally grew from a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world's most popular recording artists, among them James Blunt, B.o.B, Phil Collins, Death Cab for Cutie, Diggy, Missy Elliott, Flo Rida, Lupe Fiasco, Kid Rock, Bruno Mars, Matchbox Twenty, Janelle Monáe, Jason Mraz, Plies, Sean Paul, Shinedown, Rob Thomas, T.I., Trey Songz, Wiz Khalifa, Zac Brown Band, and many more.

ABOUT RAW®
RAW® Rolling Paper was the culmination of a 10 year project to create the most natural rolling papers possible. RAW® Rolling Papers are made in the birthplace of rolling paper, Alcoy Spain, and are known as both the best and most authentic rolling papers in the world. They are famous for their unique characteristics and passionate history. RAW® has quickly become the biggest brand in rolling papers within the hip hop community. More than just a product, RAW® is a lifestyle that includes giving back via the RAW® Foundation.

Press Contacts:
Sydney Margetson
Atlantic Records
[email protected]
Ph: 212-707-2262

Dvora Englefield
42West
[email protected]
Ph: 310-477-4442

Dan Miller
HBI International
[email protected]
Ph: 800-420-4372 ext.239

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...