|By Business Wire||
|June 16, 2014 02:54 PM EDT||
World Assurance Group, Inc. (www.worldassurancegroup.com) (OTC Pink:WDAS) today announces that its wholly owned subsidiary, CellAd plans to launch its upgraded advertising app, AdKoin, tomorrow on Google Play store which will start the roll out of Koins.
AdKoin will replace CellAd's current smartphone application, AdKash, on Google Play. As well as having all of the features and attributes of AdKash, AdKoin will reward subscribers in Koins that can be used to buy products under license from WDAS or exchanged for US Dollars. The AdKoin update will be pushed to all current users and will be available for download to new subscribers in the US and overseas.
AdKoin uses CellAd’s revolutionary new cloud advertising platform allowing advertisers all over the world to deliver high definition, full screen adverts, coupons and click-through offers on a targeted basis to subscribers via their smartphone. Currently, CellAd delivers over 6 million advertising impressions per month to over 100 countries. Based on user responses, almost 90% of the ad recipients are under 50 years old (48% are 18-30 and 26% are 30-40 years old), 70% are male and two-thirds are single.
Ms. Leanne Snoeck, CellAd’s New York-based Chief Marketing Officer says, “I’m very excited about this upgrade as it will open yet another new market for our advertisers and helps us offer our subscribers new features and opportunities.” Mr. Fabio Galdi, Chief Executive Officer of WDAS says, “CellAd now has the advantage of being the first brand to introduce Koins to the marketplace. Our new Koins currency brings expanding benefits to our global network of subscribers, partners and advertisers so we expect it to take off quickly and work well in the market.”
About World Assurance Group
World Assurance Group, Inc. (WDAS) is a holding company operating through three wholly owned subsidiaries. WOR(l)D Global Group Inc., based in Miami, Florida is the group’s research center. World Global Assets is an intellectual property licensing company based in Singapore. CellAd, based in Dublin, Ireland, operates in the global mobile advertising industry and has developed a revolutionary new cloud based advertising platform that delivers full screen advertisements every time a subscriber receives an inbound call or text message in return for a reward.
This press release contains forward-looking statements. Words such as “expects”, “intends'', “believes'' and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
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