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ESX's New Making It Count Program Launches Directory of Experts

While many industry events provide resources, ESX has spent the past twelve months focused on how to make those resources count. Through its new customer care initiative, ESX is providing attendees with free tools and advice to activate successful business practices.

Today it announced the launch of its new Trusted Advisors Directory (TAD) — a tool for ESX attendees and exhibitors. This indexed listing of subject matter experts with contact information for over 100 of the industry’s finest leaders and mentors, will help connect the ESX Community via different business and tech topics.

The tool enables attendees to quickly locate the expertise they are looking for by subject, and then make contact with experts for direct and candid one-on-one consultations. All those listed in the directory will be in attendance at the show June 23-26 in Nashville, TN.

The online TAD is available now at as a pre-show tool to help plan meetings onsite, and the print version will be distributed at ESX to all attendees as a permanent reference manual.

The TAD is part of the Making It Count Program, a revolutionary enhancement to tradeshow customer care. Making It Count uses guides and outreach to provide tailored advice and reminders on how to get the most out of ESX before, during, and after the show, and leverage the investment in ESX to ultimately make real change in an attendee’s business. The signature sponsor of Making It Count is boutique wholesale monitoring company, Security Partners, LLC.

John Galante, President of AE Ventures, producers of ESX and the program architects for Making It Count, explains the value of the tool. “Most tradeshows just focus on getting you there, then they drop you at the door and say ‘good luck, now you’re on your own.’ But what happens after the show is just as important – the follow-up and follow through. Having a tool like the TAD not only makes finding the right people easier at ESX, but it provides a take-away resource that can be consulted after the show. That’s when you are implementing the new ideas you got at ESX – and that’s often when you need an advisor the most.”

“We’re proud to be sponsoring the ESX Making It Count program, because it’s all about results for its customers, a concept we keep foremost in our own operations,” said Michael Bodnar, president of Security Partners, LLC., the signature sponsor of Making It Count.

For more information on the Trusted Advisors Directory and the Making It Count program, please contact Virginia Williams at [email protected] or 703-660-6064.

There’s still time to register for ESX, visit or contact Katie Westerduin at [email protected] or 508-618-7856 for registration support.

About ESX

Owned and sponsored by industry leading trade associations, ESA and CSAA, ESX is the only major, national trade event focused exclusively on the needs of security installation, integration and monitoring teams. ESX offers valuable content and connections, while focusing intensely on the growth and maintenance of recurring monthly revenue (RMR). It has the leading education program, the most interesting and enjoyable networking events and the most focused expo floor in the industry. ESX attracts the biggest, best and most progressive integration and monitoring companies in the nation. For more information, visit

About ESA

Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at 888.447.1689 or on the web at

About CSAA

The Central Station Alarm Association (CSAA) International is a non-profit trade association in the physical electronic security industry. It represents central station monitoring companies that are certified by CSAA-approved Nationally Recognized Testing Laboratories, such as FM Global, Intertek/ETL or UL, in the burglar and fire alarm, CCTV, video and access control industries. CSAA is legally entitled to represent its members before Congress and regulatory agencies on the local, state and federal levels, and other authorities having jurisdiction (AHJs) over the industry. Since its incorporation in 1950, CSAA has served its members’ interests through education, publications, online training, meetings and conventions, certification, insurance and industry standards.

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