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Unity4 Appoints Justin Aldrich to Direct Contact Centre Technology Sales for Australia and New Zealand

Outsourcing Industry veteran Justin Aldrich has been appointed by Unity4 as Sales Director for all Australia and New Zealand territories for its Contact Centre Technology business. Unity4 is a global leader in providing advanced contact centre capability to people at home or in the office, using innovative technology powered by the cloud.

Aldrich has worked for a number of the leading Outsource & Offshore providers in the outsourcing industry, acting as a consultant to a variety of organizations across the UK, Europe, North America, and the Asia Pacific region. His duties have included developing strategies regarding the best ways for his clients to manage their interactions with their customers and ensure that they deliver an outstanding customer experience by helping them understand and select the best combinations of people, process and technology.

Aldrich brings this wealth of experience to his new role in directing sales operations for Unity4's Contact Centre Technology division. In this capacity, Justin will support Unity4’s rapid growth in the cloud based contact centre technology space with the RapportCMS suite of technologies, working with organizations across all verticals who are looking to lower their overall technology costs and at the same time enjoy an increase in the capabilities of their front line contact centre operations.

Says Aldrich about his recent Unity4 appointment – “I am extremely pleased to join the Unity4 team because I have always admired and felt in sync with their corporate mission to 'Know No Boundaries.' I feel confident that the RapportCMS approach we will be offering to a diverse clientele will provide a superior technical solution for the quality of outsourcing and technology they need. Delivered through the cloud, RapportCMS provides greater scalability and flexibility than any other available system. It also features a pay per use model that saves precious Capex funds and eliminates the need for expensive long term maintenance contracts, providing immediate savings benefits to companies of all shapes and sizes. Unity4’s RapportCMS has been designed with the understanding that contact centre excellence is as much about what goes on after the agent says 'hello' as what happens before."

Aldrich will be based at Unity4's Surry Hills NSW location in Australia. The company, founded in 2000 as a privately held business, first released its RapportCMS technology into the marketplace in 2006. There are currently more than 11,000 active users on the RapportCMS platform worldwide. The Contact Centre Technology Division which Adlrich joins as Sales Director is one of Unity4's two major operating divisions. The second is the Remote Agent Contact Centre, a leading partner in global outsourcing of home-based contact centre agents. Unity4 employs more than 600 people around the world, with headquarter offices in Australia and satellite offices located in Auckland, New Zealand and Shropshire UK. For more information about Unity4, visit

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