Click here to close now.




















Welcome!

News Feed Item

Cannes Lions Opens with Outstanding Content Programme



First Winners Announced: Grands Prix Go to Australia, UK and USA

Cannes, June 17, 2014 - (ACN Newswire) - The International Festival of Creativity, Cannes Lions, opened its doors on Sunday for seven days of inspiring content and awards in seventeen categories which will set the bar for creative communications across the world. The first of four awards ceremonies has taken place tonight, announcing this year's winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories.

In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for 'Guilt Trips' created for V/Line.

The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, 'Sorry I Spent it on Myself'. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.

The UK also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, 'Magic of Flying'. 2677 entries were made into the category this year - 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.

In the PR category the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, 'The Scarecrow'. With a dramatic 43% increase in entries compared to 2013 and 37% of entries entered by a PR agency, 1850 were this year received into PR from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.

Today's seminars were delivered by a variety of world-class speakers, from Hollywood A-listers to leaders in the social media realm, producers and industry legends; the programme so far is proving to be invaluable and enriching for delegates. Actress Sarah Jessica Parker shared a stage with Cosmopolitan's Editor-in-Chief Joanna Coles. Together they discussed the issues women face in balancing work, love, relationships, sex, children, money and power. Chuck Porter, Chairman of Crispin Porter + Bogusky and Chief Strategist at MDC Partners, used his session to do a creative reality check and give a brief message on behalf of the seven billion people who aren't at Cannes Lions. Futurebrand's Christopher Nurko brought pilot's Andre Borschberg and Bertrand Piccard to the stage to discuss Solar Impulse; the first ever solar-powered plane capable of flying day and night with unlimited endurance.

Elsewhere at the Festival, a host of Young Lions Competitions and Academies are now well underway offering career enhancing opportunities for both those who are just starting out in their careers to unrivalled training for those at a senior level. Cannes Lions provides the greatest backdrop for these opportunities - offering all the benefits of the Festival as well as access to the greatest people in the industry and learning and mentorship from some of the sharpest minds in the business, who act as deans and tutors to the learning programmes.

Cannes Lions is currently taking place from 15-21 June in Cannes, France. 12,000 delegates are in attendance across the week and will see content from over 500 speakers and take inspiration and learning from more than 37,000 pieces of work. Anyone wishing to keep up with the Festival's activities can follow the Cannes Lions through Facebook, Twitter or at www.canneslions.com. All of the winning work will be available to view on the website from tomorrow.

About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.

About Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

Source: Cannes Lions International Festival of Creativity

Contact:
Amanda Benfell
Head of Press & PR, Lions Festivals
Tel: +44-20-3033-4000
E-mail: [email protected] 
www.canneslions.com 




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...