Welcome!

News Feed Item

Cannes Lions Opens with Outstanding Content Programme



First Winners Announced: Grands Prix Go to Australia, UK and USA

Cannes, June 17, 2014 - (ACN Newswire) - The International Festival of Creativity, Cannes Lions, opened its doors on Sunday for seven days of inspiring content and awards in seventeen categories which will set the bar for creative communications across the world. The first of four awards ceremonies has taken place tonight, announcing this year's winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories.

In the Creative Effectiveness category, which originally saw 80 entries and 12 shortlisted, the jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for 'Guilt Trips' created for V/Line.

The Promo & Activation category which received 3241 entries, saw the jury shortlist 300 entries and go on to award 94 pieces of work. adam&eveDDB were presented with the Grand Prix on stage for their entry for Harvey Nichols, 'Sorry I Spent it on Myself'. In total 20 gold, 29 silver and 44 bronze trophies were given across the category.

The UK also took home a Grand Prix in the Direct Category. It was presented to OgilvyOne London for their entry for British Airways, 'Magic of Flying'. 2677 entries were made into the category this year - 256 of these were shortlisted and from these 18 gold, 17 silver and 39 bronze trophies were given.

In the PR category the USA took their first Grand Prix of the week. The Creative Artists Agency, Los Angeles and Edelman New York jointly collected the trophy for their campaign for Chipotle Mexican Grill, 'The Scarecrow'. With a dramatic 43% increase in entries compared to 2013 and 37% of entries entered by a PR agency, 1850 were this year received into PR from which 181 were shortlisted and from this 13 received gold trophies, 24 were awarded silver and 33 took bronze.

Today's seminars were delivered by a variety of world-class speakers, from Hollywood A-listers to leaders in the social media realm, producers and industry legends; the programme so far is proving to be invaluable and enriching for delegates. Actress Sarah Jessica Parker shared a stage with Cosmopolitan's Editor-in-Chief Joanna Coles. Together they discussed the issues women face in balancing work, love, relationships, sex, children, money and power. Chuck Porter, Chairman of Crispin Porter + Bogusky and Chief Strategist at MDC Partners, used his session to do a creative reality check and give a brief message on behalf of the seven billion people who aren't at Cannes Lions. Futurebrand's Christopher Nurko brought pilot's Andre Borschberg and Bertrand Piccard to the stage to discuss Solar Impulse; the first ever solar-powered plane capable of flying day and night with unlimited endurance.

Elsewhere at the Festival, a host of Young Lions Competitions and Academies are now well underway offering career enhancing opportunities for both those who are just starting out in their careers to unrivalled training for those at a senior level. Cannes Lions provides the greatest backdrop for these opportunities - offering all the benefits of the Festival as well as access to the greatest people in the industry and learning and mentorship from some of the sharpest minds in the business, who act as deans and tutors to the learning programmes.

Cannes Lions is currently taking place from 15-21 June in Cannes, France. 12,000 delegates are in attendance across the week and will see content from over 500 speakers and take inspiration and learning from more than 37,000 pieces of work. Anyone wishing to keep up with the Festival's activities can follow the Cannes Lions through Facebook, Twitter or at www.canneslions.com. All of the winning work will be available to view on the website from tomorrow.

About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.

About Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

Source: Cannes Lions International Festival of Creativity

Contact:
Amanda Benfell
Head of Press & PR, Lions Festivals
Tel: +44-20-3033-4000
E-mail: [email protected] 
www.canneslions.com 




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.