|By Business Wire||
|June 17, 2014 12:36 PM EDT||
SIM Partners (www.simpartners.com), a provider of local and social marketing automation SaaS technology, today announced it has raised $8M in Series A funding led by River Cities Capital Funds, a growth equity firm investing in healthcare and IT companies, and Jump Capital, a growth capital firm focused on high growth technology-enabled companies.
“SIM Partners’ Velocity technology empowers enterprise brands with hundreds or even thousands of locations to create and manage their own strong digital presence in a branded, corporate-approved environment,” says Rob Heimann, Director at River Cities Capital. “Local digital marketing drives the best ROI for large multi-location brands and SIM provides the most efficient and effective solution for the complex issue of multi-site brand management. It was a clear choice for River Cities to form this investment partnership.”
The growth capital will be used to both enhance the industry leading platform capabilities and greatly expand the team to address growing market demands. The proceeds from the funding will allow SIM to further enhance Velocity to take advantage of the numerous local opportunities across more platforms, devices and media. The Velocity platform delivers quantifiable results utilizing data, context and conversions, allowing large brands to leverage big data to drive actionable results at a local level.
“SIM works with many blue chip clients and has a strong foothold in several industries, including financial services, insurance, healthcare, hospitality and home services,” says Sach Chitnis, Managing Director at Jump Capital. “We see tremendous opportunity for SIM to go both deeper and wider within numerous verticals.”
According to BIA/Kelsey, local digital ad spending is expected to hit $23.1 billion in the coming year, expanding to $44.5 billion by 2017. “SIM is well positioned to take advantage of this growing market,” said Jon Schepke, CEO of SIM Partners. “We are excited that River Cities and Jump Capital share our vision about the local opportunity.”
The Velocity platform is used by thousands of locations to maximize social, search and mobile at a location level through automation and scalability. A social CRM tool and extension of the Velocity local platform, Velocity Social enables brands to effectively manage their social media strategies at a local level and ensures enterprise-level compliance for regulated industries. Learn more about Velocity by visiting: http://www.simpartners.com/velocity.
About SIM Partners
SIM Partners Velocity technology empowers multi-location brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM provides a full suite of digital marketing technology, anchored by its SaaS based local marketing solutions: Velocity and Velocity Social. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn and empowers locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia and Germany. For more information, visit www.simpartners.com.
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Oct. 26, 2016 06:00 AM EDT Reads: 1,840
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 26, 2016 06:00 AM EDT Reads: 2,031
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 26, 2016 06:00 AM EDT Reads: 1,535
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 26, 2016 06:00 AM EDT Reads: 1,395
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 26, 2016 05:45 AM EDT Reads: 2,549
Oct. 26, 2016 05:30 AM EDT Reads: 1,011
Oct. 26, 2016 05:30 AM EDT Reads: 1,036
Oct. 26, 2016 05:00 AM EDT Reads: 991
Oct. 26, 2016 05:00 AM EDT Reads: 2,567
Oct. 26, 2016 04:45 AM EDT Reads: 944
Oct. 26, 2016 04:30 AM EDT Reads: 1,759
Oct. 26, 2016 04:30 AM EDT Reads: 1,193
Oct. 26, 2016 04:15 AM EDT Reads: 1,163
Oct. 26, 2016 03:45 AM EDT Reads: 1,020
Oct. 26, 2016 03:45 AM EDT Reads: 1,331