Welcome!

News Feed Item

Redscout Continues to Drive Momentum by Strengthening Creative Leadership

The Agency Enlists Award-Winning Creatives David Mikula and Jamie Kim to Further Evolve Its Process for Brand-Led Innovation

NEW YORK, NY -- (Marketwired) -- 06/17/14 -- Innovation agency Redscout announced today that it has named David Mikula as its Creative Director and Jamie Kim as its Director of Creative Production. Mikula and Kim will lead Redscout's creative department in partnership with Redscout's Industrial Design Director Gina Reimann. Both will report to Redscout's Founder and CEO Jonah Disend, and will be based in its New York headquarters.

"In order for innovation to work, you need to be able to envision how it will show up in the 'real' world," said Disend. "David and Jamie both have an incredible gift for bringing a strategic idea to life in many forms of storytelling -- whether through technology, an event or an experience. They are the rare kinds of creative and strategic unicorns that we look for at Redscout and are thrilled to have them become Scouts."

As the Creative Director, Mikula is responsible for overseeing Redscout's creative department including all aspects of creative output across the agency's offerings that will enable the agency's clients to shape the futures of their brands through innovation. Most recently, Mikula was a Creative Director at Digital Kitchen and prior to that he worked as a Creative at Wieden + Kennedy. During his career, he has worked with brands such as Nike, Electronic Arts, Microsoft, Whole Foods, Dodge and Coca-Cola to create award-winning user experiences, products and campaigns. Mikula's work has achieved high recognition from awards shows such as Cannes, CLIO, One Show, Communication Arts, SXSW, Addy, Webby and FWA.

"As creative agencies build labs to support innovation, I joined Redscout to help build a creative offering atop thirteen years of brand strategy and innovation experience," said Mikula. "Innovation is different than innovative advertising. Our tools are different, the people in the room change and our work defines outputs and creates mediums. I've never seen an agency with such a positive influence on business -- it's impressive and I'm thrilled to bring a new perspective to our process."

Kim is charged with leading creative production executions through a strategic and collaborative approach on behalf of Redscout and its clients. With over 10 years of international experience, she brings a varied range of multi-national and multi-disciplinary expertise. The proof is in her portfolio of brands both global and local, which include TED, LEGO, Nike, Electronic Arts and the United Nations. During her career, she has worked across the world spanning from Tokyo, Rome, Toronto, San Francisco, Amsterdam and now New York City. Most recently, Kim was a Founding Partner at WE ARE PI. Prior to that, she held roles at Wieden + Kennedy as a Senior Producer and AKQA as a Digital Producer. Her work has earned numerous industry accolades including an Effie Award, Cannes, Webby Award, D&AD, FWA and Eurobest.

"I have a tremendous amount of respect for Redscout's proven talent in solving a business's challenges through innovation as opposed to traditional marketing campaigns," said Kim. "I am excited for the opportunity to use my experience and creative thinking to truly impact a brand's narrative at the core of a brand's experience."

About Redscout
Redscout is an innovation agency that is dedicated to creating new, prosperous futures for ambitious brands and businesses. Organized around the belief that "Innovation is the most powerful form of marketing ™", our team invents, prototypes and commercializes new products, services and experiences that help brands realize their potential in profound new ways. Redscout is part of the MDC Partners network.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2619577

Media Contact
Michael T. Murray
Email Contact
646-651-1378

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.