|By Marketwired .||
|June 17, 2014 01:06 PM EDT||
TORONTO, ONTARIO -- (Marketwired) -- 06/17/14 -- Note to editors: There are three photos and a video associated with this press release.
RecycleYourElectronics.ca is reporting a surprising lack of awareness on the part of eco-conscious millennials about electronics recycling and is encouraging those accumulating old gadgets to #BreakUpWithYourStuff.
Ontario Electronic Stewardship (OES), which operates RecycleYourElectronics.ca, said it was startled that only one in five people aged 18-29 had reported recycling out-of-use electronics in the past year despite a full 80 per cent saying they would recycle a water bottle. OES, a non-profit organization, is hoping to break through with a lighthearted video depicting the potential social consequences of holding on to old gadgets.
"Our survey of millennials in Ontario indicates there is quite a bit of room to increase rates of electronic reuse and recycling within this demographic," said Melanie Wilde, OES Executive Director. "We were struck by the fact that millennials are generally passionate about the environment and recycling other items, so there's a tremendous education opportunity."
Instead of being refurbished or recycled, gadgets are left to clutter crawl spaces, with the most popular locations being closets and shoe boxes. While it is well known that people replace their devices frequently, they also seem to carry emotional attachments to old gadgets. When asked why people are hanging on to old devices, most point to the need for them to serve as backup one day (47%) or no particular or sentimental reason (22% and 10% respectively).
Other key findings from Ipsos Reid research:
-- The majority (3 in 5) of millennials say they are environmentally conscious -- One half of millennials feel they should recycle out-of-use electronics - however, only 1 in 5 do -- 1 in 3 millennials have heard of a program for disposing of electronics in Ontario -- 2 in 3 millennials feel that improper disposal of electronics is a concern, primarily due to pollution and filling up landfills -- The majority of respondents had a laptop, smartphone and printer (92%, 79% and 72% respectively) -- Plastic water bottles (80%), wine/beer bottles (76%), paper products (75%) and old clothing (51%) are more likely to be recycled than electronics -- Top three barriers to electronics recycling include inconvenience (40%), lack of information (28%), and concern about personal data / information (25%) -- More than 1 in ten millennials in Ontario would rather give up food for a day than their phone
"We wanted to do something creative and fun to engage with millennials," said Sandra Pakosh, OES Director, Communications. "Public awareness campaigns intended to motivate action have evolved the last several years and organizations like ours have to be more innovative with content. We created a video-an entertaining online asset to proactively go out to our audience through blogs and social media."
To learn more and to locate a drop-off location or depot near you, visit RecycleYourElectronics.ca.
About Ontario Electronic Stewardship
Ontario Electronic Stewardship (OES), a not-for-profit electronics industry organization, oversees the responsible reuse and recycling of end-of-life electronics. OES offers a convenient, secure and no-charge way for Ontario residents and businesses to recycle electronics. Service providers are held to high environmental and health and safety standards. This program is helping to create a cleaner environmental future for Ontarians.
To view the video associated with this press release, please visit the following link:
To view the photos associated with this press release, please visit the following links:
(i)Methodology Note: The RecycleYourElectronics.ca Millennial Survey was conducted by Ipsos Reid between March 10 and 13, 2014 and polled 500 Ontarians aged 18-29.
Sep. 25, 2016 02:45 PM EDT Reads: 2,420
Sep. 25, 2016 02:30 PM EDT Reads: 2,282
Sep. 25, 2016 02:30 PM EDT Reads: 1,505
Sep. 25, 2016 02:15 PM EDT Reads: 1,791
Sep. 25, 2016 02:00 PM EDT Reads: 1,510
Sep. 25, 2016 02:00 PM EDT Reads: 2,571
Sep. 25, 2016 01:00 PM EDT Reads: 818
Sep. 25, 2016 12:45 PM EDT Reads: 4,353
Sep. 25, 2016 12:45 PM EDT Reads: 2,400
Sep. 25, 2016 12:15 PM EDT Reads: 3,374
Sep. 25, 2016 12:15 PM EDT Reads: 1,086
Sep. 25, 2016 11:45 AM EDT Reads: 1,638
Sep. 25, 2016 11:30 AM EDT Reads: 1,508
Sep. 25, 2016 11:00 AM EDT Reads: 1,564
I’m going to cry tonight, long and hard. I’ll do so as I remember and mourn Jeremy Geelan. I knew Jeremy for almost 20 years, from the time he showed up one day at Cloud Expo’s headquarters in Bergen County, New Jersey, and went to work. The show wasn’t called Cloud Expo then, of course – it was still known as Java Edge, a pioneering event that grabbed developers, architects, and enterprise IT users alike for twice-yearly confabs. Jeremy didn’t have a job there, or even a job offer. He was s...
Sep. 25, 2016 10:45 AM EDT Reads: 3,630