News Feed Item

Younger Ontarians Stockpile Old Laptops, Cell Phones and Handheld Devices, RecycleYourElectronics.ca Survey Finds

Eco-Conscious Millennials Likely to Recycle

TORONTO, ONTARIO -- (Marketwired) -- 06/17/14 -- Note to editors: There are three photos and a video associated with this press release.

RecycleYourElectronics.ca is reporting a surprising lack of awareness on the part of eco-conscious millennials about electronics recycling and is encouraging those accumulating old gadgets to #BreakUpWithYourStuff.

Ontario Electronic Stewardship (OES), which operates RecycleYourElectronics.ca, said it was startled that only one in five people aged 18-29 had reported recycling out-of-use electronics in the past year despite a full 80 per cent saying they would recycle a water bottle. OES, a non-profit organization, is hoping to break through with a lighthearted video depicting the potential social consequences of holding on to old gadgets.

"Our survey of millennials in Ontario indicates there is quite a bit of room to increase rates of electronic reuse and recycling within this demographic," said Melanie Wilde, OES Executive Director. "We were struck by the fact that millennials are generally passionate about the environment and recycling other items, so there's a tremendous education opportunity."

Instead of being refurbished or recycled, gadgets are left to clutter crawl spaces, with the most popular locations being closets and shoe boxes. While it is well known that people replace their devices frequently, they also seem to carry emotional attachments to old gadgets. When asked why people are hanging on to old devices, most point to the need for them to serve as backup one day (47%) or no particular or sentimental reason (22% and 10% respectively).

Other key findings from Ipsos Reid research:

--  The majority (3 in 5) of millennials say they are environmentally
--  One half of millennials feel they should recycle out-of-use electronics
    - however, only 1 in 5 do
--  1 in 3 millennials have heard of a program for disposing of electronics
    in Ontario
--  2 in 3 millennials feel that improper disposal of electronics is a
    concern, primarily due to pollution and filling up landfills
--  The majority of respondents had a laptop, smartphone and printer (92%,
    79% and 72% respectively)
--  Plastic water bottles (80%), wine/beer bottles (76%), paper products
    (75%) and old clothing (51%) are more likely to be recycled than
--  Top three barriers to electronics recycling include inconvenience (40%),
    lack of information (28%), and concern about personal data / information
--  More than 1 in ten millennials in Ontario would rather give up food for
    a day than their phone

"We wanted to do something creative and fun to engage with millennials," said Sandra Pakosh, OES Director, Communications. "Public awareness campaigns intended to motivate action have evolved the last several years and organizations like ours have to be more innovative with content. We created a video-an entertaining online asset to proactively go out to our audience through blogs and social media."

To learn more and to locate a drop-off location or depot near you, visit RecycleYourElectronics.ca.

About Ontario Electronic Stewardship

Ontario Electronic Stewardship (OES), a not-for-profit electronics industry organization, oversees the responsible reuse and recycling of end-of-life electronics. OES offers a convenient, secure and no-charge way for Ontario residents and businesses to recycle electronics. Service providers are held to high environmental and health and safety standards. This program is helping to create a cleaner environmental future for Ontarians.

To view the video associated with this press release, please visit the following link:


To view the photos associated with this press release, please visit the following links:




(i)Methodology Note: The RecycleYourElectronics.ca Millennial Survey was conducted by Ipsos Reid between March 10 and 13, 2014 and polled 500 Ontarians aged 18-29.

Media Contact:
Justin Hane
416 645 8184
[email protected]

Ipsos Reid Research Contact:
Will Daley
Ipsos Reid
613 688-8979

OES Program Contact:
Ian MacDonald
Communications Specialist
Ontario Electronic Stewardship
416-380-4545 x217
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...