Welcome!

News Feed Item

Younger Ontarians Stockpile Old Laptops, Cell Phones and Handheld Devices, RecycleYourElectronics.ca Survey Finds

Eco-Conscious Millennials Likely to Recycle

TORONTO, ONTARIO -- (Marketwired) -- 06/17/14 -- Note to editors: There are three photos and a video associated with this press release.

RecycleYourElectronics.ca is reporting a surprising lack of awareness on the part of eco-conscious millennials about electronics recycling and is encouraging those accumulating old gadgets to #BreakUpWithYourStuff.

Ontario Electronic Stewardship (OES), which operates RecycleYourElectronics.ca, said it was startled that only one in five people aged 18-29 had reported recycling out-of-use electronics in the past year despite a full 80 per cent saying they would recycle a water bottle. OES, a non-profit organization, is hoping to break through with a lighthearted video depicting the potential social consequences of holding on to old gadgets.

"Our survey of millennials in Ontario indicates there is quite a bit of room to increase rates of electronic reuse and recycling within this demographic," said Melanie Wilde, OES Executive Director. "We were struck by the fact that millennials are generally passionate about the environment and recycling other items, so there's a tremendous education opportunity."

Instead of being refurbished or recycled, gadgets are left to clutter crawl spaces, with the most popular locations being closets and shoe boxes. While it is well known that people replace their devices frequently, they also seem to carry emotional attachments to old gadgets. When asked why people are hanging on to old devices, most point to the need for them to serve as backup one day (47%) or no particular or sentimental reason (22% and 10% respectively).

Other key findings from Ipsos Reid research:


--  The majority (3 in 5) of millennials say they are environmentally
    conscious
--  One half of millennials feel they should recycle out-of-use electronics
    - however, only 1 in 5 do
--  1 in 3 millennials have heard of a program for disposing of electronics
    in Ontario
--  2 in 3 millennials feel that improper disposal of electronics is a
    concern, primarily due to pollution and filling up landfills
--  The majority of respondents had a laptop, smartphone and printer (92%,
    79% and 72% respectively)
--  Plastic water bottles (80%), wine/beer bottles (76%), paper products
    (75%) and old clothing (51%) are more likely to be recycled than
    electronics
--  Top three barriers to electronics recycling include inconvenience (40%),
    lack of information (28%), and concern about personal data / information
    (25%)
--  More than 1 in ten millennials in Ontario would rather give up food for
    a day than their phone

"We wanted to do something creative and fun to engage with millennials," said Sandra Pakosh, OES Director, Communications. "Public awareness campaigns intended to motivate action have evolved the last several years and organizations like ours have to be more innovative with content. We created a video-an entertaining online asset to proactively go out to our audience through blogs and social media."

To learn more and to locate a drop-off location or depot near you, visit RecycleYourElectronics.ca.

About Ontario Electronic Stewardship

Ontario Electronic Stewardship (OES), a not-for-profit electronics industry organization, oversees the responsible reuse and recycling of end-of-life electronics. OES offers a convenient, secure and no-charge way for Ontario residents and businesses to recycle electronics. Service providers are held to high environmental and health and safety standards. This program is helping to create a cleaner environmental future for Ontarians.

To view the video associated with this press release, please visit the following link:

https://www.youtube.com/watch?v=qvhkg55EUug

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140617-photo1-800.jpg

http://www.marketwire.com/library/20140617-photo2-800.jpg

http://www.marketwire.com/library/20140617-photo3-800.jpg

(i)Methodology Note: The RecycleYourElectronics.ca Millennial Survey was conducted by Ipsos Reid between March 10 and 13, 2014 and polled 500 Ontarians aged 18-29.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...