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Cross Campus Selects Pasadena Site for Major Expansion
|By Business Wire
|June 17, 2014 04:07 PM EDT
Cross Campus, a collaborative, on-demand work space and business event
venue, announced today its expansion into Pasadena. Dubbed “the nerve
center of Silicon Beach,” the flagship Cross Campus Santa Monica
location is Los Angeles’ largest co-working space and has served as a
hub for Los Angeles’ recent entrepreneurship boom. Cross Campus’ second
location will encompass close to 16,000 square feet and three floors in
87 N. Raymond at Memorial Park Station in Old Pasadena. The building
complex was recently purchased by Rising Realty Partners (RRP) and
technology entrepreneur David Sacks, who immediately launched a rebrand
and technological upgrade of the complex together with 5x5 Telecom.
Cross Campus Old Pasadena is expected to open in Fall 2014.
“Cross Campus represents a vital hub of startup activity in Los Angeles’
emerging technology community, and we are thrilled they have selected
our property to serve as their second location,” said Sacks. A Silicon
Valley entrepreneur who created wildly successful Internet companies,
Sacks was the founding CEO of Yammer, acquired by Microsoft in 2012 for
$1.2 billion, and the first Chief Operating Officer of PayPal, acquired
by e-Bay in 2002 for $1.5 billion. He was also an early investor in
companies such as Facebook, Twitter, Uber, SpaceX, Palantir, Houzz, and
Cross Campus Old Pasadena will be larger than the Santa Monica location
with close to 16,000 square feet of usable space. The new campus will
feature enterprise-class connectivity and audio/video capabilities, a
highly intentional design aesthetic that has become a trademark of the
Cross Campus brand, as well as new elements tailored to the Pasadena
market. As in Santa Monica, the Pasadena campus will emphasize community
and collaboration through rich event programming and member-to-member
engagement. The mission is to provide a highly productive and creative
environment – not just for the technology sector – but for progressive
companies from different sectors focused on innovation. Members of Cross
Campus Old Pasadena will have access to business support services as
well as introductions to, and office hours with, other entrepreneurs,
investors and industry experts.
As a business event venue, Cross Campus Old Pasadena will be set up to
host speaking engagements, launch events, hackathons, and workshops with
a capacity of around 250 attendees.
“Pasadena has a pedigree and the people to be a leading entrepreneurial
ecosystem. It is already home to world-class institutions such as
Caltech, NASA’s Jet Propulsion Lab, and Art Center College of Design.
With great public transit and a density of food, retail and
entertainment options, Pasadena has the raw materials to grow, and we’re
excited to help catalyze this growth,” said Ronen Olshansky, Cross
Campus Co-Founder and CEO, adding, “Many of our current Westside members
will be excited that we’re adding an Eastside component to our network.”
Founded in 2012, Cross Campus’s first location in Santa Monica is home
to a 13,500 square foot work space and event venue. It houses several
hundred member companies and has hosted Silicon Beach Fest for the past
three years. Other events have included luminaries such as Elon Musk,
Brad Feld of the Foundry Group, and David Cohen of TechStars.
“While Pasadena is an exciting market, in order for us to create the
right business environment for our member companies, we needed to
provide state of the art technology infrastructure. We chose this
specific location because of RRP and 5x5 Telecom’s technological
enhancements and amenities that we know will be of great value to our
member companies,” said Dan Dato, Cross Campus Co-Founder.
In November 2013, RRP and internet entrepreneur David Sacks acquired 87
N. Raymond at Memorial Park Station, a three-building complex in the
heart of Old Pasadena. The site, formerly known as “The Old Pasadena
Plaza,” was constructed between 1895 and 1914, has multiple historical
features and includes a 9-story office tower and two adjacent two-story
buildings. Since that time, RRP and Sacks teamed with communications
technologies solutions provider, 5x5 Telecom to rebrand the building and
completely revamp its technological backbone. The Heritage Group in San
Diego provided investment advisory services to Sacks.
“When we purchased the complex, we envisioned a fully-connected
lifestyle office space that could serve as a hub for technology
entrepreneurs. With Cross Campus, we have the opportunity to bring
hundreds of these companies into Pasadena,” said Christopher Rising, RRP
President and COO. “The City of Pasadena has been a great help in
securing this tenant. While Pasadena is already a technological hub, the
addition of Cross Campus along with increased fiber connectivity will
help to further cement Pasadena as a center for technological
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