|By Marketwired .||
|June 18, 2014 06:00 AM EDT||
COLONIA, NJ -- (Marketwired) -- 06/18/14 -- At a time when consumer demand for purpose-driven brands and investor hunger for impact investment opportunities are both increasing, SolarCure is offering businesses and investors a triple win of supporting veterans and VFW posts, greening the environment through solar energy and reducing the nation's dependence on foreign energy sources. It is a formula that offers a powerful return on investment for all clients and investors.
SolarCure, based in Colonia, New Jersey, is a cause marketing firm that recruits business sponsorship of solar panels for VFW posts to help them reduce energy costs while providing the sponsoring businesses green and veteran-friendly purposeful marketing that strengthens their own brand. SolarCure is the brain child of Raymond Saluccio, an established inventor, businessman and entrepreneur.
With SolarCure businesses can invest in a better future, as it engages with any businesses in the nation to adopt part of a solar array for a veteran organization. SolarCure offers any business an eco-friendly, and veteran-friendly brand, packaged with 25 years of inspiring patriotic content. This content is provided by a web based monitoring system that is installed at each project site.
Directly benefiting from this support will be the VFW posts that are seemingly forgotten. VFW enrollment nationally has dropped from 1.8 million in 2004 to 1.4 million today, according to the VFW headquarters in Kansas City, Mo. The number of posts worldwide has dropped from more than 9,000 to approximately 7,000 during that time.
Businesses can now quickly and affordably engage with SolarCure to support these posts while gaining a strong purpose-driven brand. Businesses can simply adopt part of a solar array to be installed at a VFW post. This adopted solar array will support the post with a reduced energy bill at no cost to the post. The purpose-driven branding then continues as the adopted solar arrays will improve the environment and create a more green-energy-friendly America.
This purpose-driven branding is affordable. For a low one-time cost, any business can become a sponsor of a solar panel. To date SolarCure has reenergized company brands across diverse business sectors, including automotive care, banking, credit card processing, education, floral, HVAC, insurance, IT, landscaping, law, manufacturing, printing, sports and recreation and trucking. As each solar panel generates power for its VFW post, the adopting business' brand will be leveraged through generations to come.
SolarCure is seeking an outside investment to capitalize its operation. This investment will provide an aggressive return to investors, conservatively 100 percent return on investment dollars, according to Saluccio. Risk has been minimized as the SolarCure model has already begun to show positive returns for businesses. By design, investment and SolarCure together create dividends both with financial gain and also with great social impact. SolarCure's unique product offerings will sustain investors and give clients powerful brand leverage and 25 years of patriotic content to influence the company's image and consumers.
SolarCure comes at a time when consumer demand for purpose-driven brands is increasing and investors are hungry for opportunities to invest in purpose-driven businesses. Business coach and entrepreneur Brian Whetten, writing in the Huffington Post, noted that the question in today's board rooms is "how can business be more of a force for good." Writing in Advertising Age, Bob Liodice, president of the Association of National Advisors, noted that 73 percent of surveyed marketers believe "brands with societal purpose will drive more business growth."
At the same time Willy Foote, founder and CEO of Root Capital, and Tracy Palandjan, co-founder and CEO of Social Finance Inc., wrote in Stanford Social Innovation Review that "investors crave these new opportunities" and pointed to the launch of Morgan Stanley's Investing with Impact Platform as proof.
Investing with Impact was launched in November 2013 with a five-year goal of $10 billion in investment in a range of products targeting social responsibility and environmental sustainability. Shortly afterward, Goldman Saks followed by raising $250 million for its social impact fund.
"SolarCure is positioned to sustain investors, our nation and our veterans," Saluccio said. "Impact investing is ready to break out from is niche of philanthropy-minded funders and capture the imagination of mainstream international investors. SolarCure has now captured the imagination of a nation and with little assets to be acquired it will become the poster child of sustainable impact investing for generations to come."
SolarCure also has engaged in offering veterans careers, committing to hiring at least one veteran per solar panel installation job in its nationwide solar installations.
SolarCure is a cause marketing firm that specializes in helping businesses combine powerful messaging and brand promotion with legitimate, sustainable, renewable green energy practices -- all while helping veterans. For more information on investment opportunities, please visit http://www.solarcure.us/investing-purpose-solarcure or contact us at [email protected].
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
Sep. 4, 2015 02:15 AM EDT Reads: 121
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 4, 2015 02:00 AM EDT Reads: 259
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
Sep. 4, 2015 02:00 AM EDT Reads: 114
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Sep. 4, 2015 01:15 AM EDT Reads: 1,617
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Sep. 4, 2015 01:00 AM EDT Reads: 536
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Sep. 4, 2015 12:45 AM EDT Reads: 583
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 4, 2015 12:00 AM EDT Reads: 379
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Sep. 4, 2015 12:00 AM EDT Reads: 446
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Sep. 4, 2015 12:00 AM EDT Reads: 312
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
Sep. 3, 2015 11:15 PM EDT Reads: 121
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 3, 2015 10:00 PM EDT Reads: 489
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
Sep. 3, 2015 10:00 PM EDT Reads: 193
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
Sep. 3, 2015 08:30 PM EDT Reads: 164
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Sep. 3, 2015 05:30 PM EDT Reads: 364
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 3, 2015 05:00 PM EDT Reads: 547