Click here to close now.


News Feed Item

SolarCure Set to Make a Difference and Profit by Sustaining Veterans and Country

SolarCure Offers Investment to Transform Businesses to the Force of Good While Leading the Way for Impact Investing

COLONIA, NJ -- (Marketwired) -- 06/18/14 -- At a time when consumer demand for purpose-driven brands and investor hunger for impact investment opportunities are both increasing, SolarCure is offering businesses and investors a triple win of supporting veterans and VFW posts, greening the environment through solar energy and reducing the nation's dependence on foreign energy sources. It is a formula that offers a powerful return on investment for all clients and investors.

SolarCure, based in Colonia, New Jersey, is a cause marketing firm that recruits business sponsorship of solar panels for VFW posts to help them reduce energy costs while providing the sponsoring businesses green and veteran-friendly purposeful marketing that strengthens their own brand. SolarCure is the brain child of Raymond Saluccio, an established inventor, businessman and entrepreneur.

With SolarCure businesses can invest in a better future, as it engages with any businesses in the nation to adopt part of a solar array for a veteran organization. SolarCure offers any business an eco-friendly, and veteran-friendly brand, packaged with 25 years of inspiring patriotic content. This content is provided by a web based monitoring system that is installed at each project site.

Directly benefiting from this support will be the VFW posts that are seemingly forgotten. VFW enrollment nationally has dropped from 1.8 million in 2004 to 1.4 million today, according to the VFW headquarters in Kansas City, Mo. The number of posts worldwide has dropped from more than 9,000 to approximately 7,000 during that time.

Businesses can now quickly and affordably engage with SolarCure to support these posts while gaining a strong purpose-driven brand. Businesses can simply adopt part of a solar array to be installed at a VFW post. This adopted solar array will support the post with a reduced energy bill at no cost to the post. The purpose-driven branding then continues as the adopted solar arrays will improve the environment and create a more green-energy-friendly America.

This purpose-driven branding is affordable. For a low one-time cost, any business can become a sponsor of a solar panel. To date SolarCure has reenergized company brands across diverse business sectors, including automotive care, banking, credit card processing, education, floral, HVAC, insurance, IT, landscaping, law, manufacturing, printing, sports and recreation and trucking. As each solar panel generates power for its VFW post, the adopting business' brand will be leveraged through generations to come.

SolarCure is seeking an outside investment to capitalize its operation. This investment will provide an aggressive return to investors, conservatively 100 percent return on investment dollars, according to Saluccio. Risk has been minimized as the SolarCure model has already begun to show positive returns for businesses. By design, investment and SolarCure together create dividends both with financial gain and also with great social impact. SolarCure's unique product offerings will sustain investors and give clients powerful brand leverage and 25 years of patriotic content to influence the company's image and consumers.

SolarCure comes at a time when consumer demand for purpose-driven brands is increasing and investors are hungry for opportunities to invest in purpose-driven businesses. Business coach and entrepreneur Brian Whetten, writing in the Huffington Post, noted that the question in today's board rooms is "how can business be more of a force for good." Writing in Advertising Age, Bob Liodice, president of the Association of National Advisors, noted that 73 percent of surveyed marketers believe "brands with societal purpose will drive more business growth."

At the same time Willy Foote, founder and CEO of Root Capital, and Tracy Palandjan, co-founder and CEO of Social Finance Inc., wrote in Stanford Social Innovation Review that "investors crave these new opportunities" and pointed to the launch of Morgan Stanley's Investing with Impact Platform as proof.

Investing with Impact was launched in November 2013 with a five-year goal of $10 billion in investment in a range of products targeting social responsibility and environmental sustainability. Shortly afterward, Goldman Saks followed by raising $250 million for its social impact fund.

"SolarCure is positioned to sustain investors, our nation and our veterans," Saluccio said. "Impact investing is ready to break out from is niche of philanthropy-minded funders and capture the imagination of mainstream international investors. SolarCure has now captured the imagination of a nation and with little assets to be acquired it will become the poster child of sustainable impact investing for generations to come."

SolarCure also has engaged in offering veterans careers, committing to hiring at least one veteran per solar panel installation job in its nationwide solar installations.

About SolarCure

SolarCure is a cause marketing firm that specializes in helping businesses combine powerful messaging and brand promotion with legitimate, sustainable, renewable green energy practices -- all while helping veterans. For more information on investment opportunities, please visit or contact us at [email protected].

Raymond Saluccio
(908) 642-3029

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...