|By Business Wire||
|June 18, 2014 06:04 AM EDT||
With mobile commerce sales forecasted to reach $100 billion this year according to Forrester, Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQGS: JCOM), today urged marketers to establish mobile email marketing strategies early to ensure optimal revenue during the upcoming holiday shopping season. According to Campaigner’s annual Mobile Trends Survey of nationwide consumers, promotional emails incite purchases made on mobile devices. The data reveals a 22 percent increase in mobile device purchases as a result of email marketing in 2013 from 2012.
Despite this rise in mobile purchasing, the survey exposed that consumer irritation with respect to email marketing messages on mobile devices results most from irrelevant content in promotional emails. In light of this, Campaigner is advising retailers to plan ahead and utilize email marketing tools like responsive design, segmentation, and A/B split testing to capitalize on this growing opportunity and effectively target key audiences.
“Retailers have a significant opportunity to embrace the growing market for mobile shoppers this holiday season,” said EJ McGowan, general manager, Campaigner. “The results from our 2014 Mobile Trends Survey indicated that while consumers are more interactive with mobile content and purchasing, marketers are still providing a lackluster mobile experience. In particular, the survey revealed that some consumers feel content is not personalized, underscoring the importance of relevant content to increase sales and effectively engage with consumers.”
Additional key findings from the survey show that 51 percent of respondents purchased items from a mobile device, but only 28 percent did so as the result of a promotional email. This signifies that marketers have the ability to nearly double this number, potentially driving a substantial increase in mobile sales. The survey also identified key drivers in motivating consumers to open promotional emails on their mobile device:
- 45 percent of respondents are inspired to open mobile marketing emails due to both compelling text and graphics; only two percent are motivated solely by graphics, once again proving that content is still king
- 42 percent stick to what they know and will read promotional emails on their mobile devices primarily based on familiarity of sender name
- 21 percent say awareness of an ongoing deal/price promotion is the primary driver to read promotional emails on their mobile device
- 20 percent cite subject line as the main reason they decide to read marketing emails on their mobile device
While an influx of shoppers are embracing mobile interactions, marketers can still improve and increase their mobile sales with a best practices approach to mobile email marketing. Aside from issues related to content and personalization, the survey found that poor mobile design was also a major source of frustration (60 percent). The data highlight that poor user experiences don’t result in positive business outcomes. Marketers should take note of this feedback to implement necessary changes that will drive click throughs, opens, and ultimately, revenue generated from mobile interactions.
In order to fine-tune mobile email marketing strategies to better engage with customers, Campaigner has developed tips to kick-start pre-holiday planning this summer:
Schedule Summer Strategy Sessions
The summer months are the perfect time to create and test various messages, subject lines, mobile designs, and more. The 2014 Campaigner Mobile Trends Survey found that 56 percent of participants read promotional emails while relaxing or watching TV, and 28 percent do so at work. Given how different these two environments are, marketers should take the time to develop multiple messages to appeal to all segments of a given audience, especially before the busy holiday season.
Launch Responsive Design 2.0
Marketers should take the summer to review their responsive design strategy and analytics around the success of mobile open rates. If opens are low on mobile, it’s time to review your history. If you’ve previously sent non-responsive emails, your customers are likely waiting to open them on their home or desktop computer. Encourage mobile interaction by using engaging subject lines to compel your audience to engage on the go. Reset expectations and show that your content is mobile-friendly. This will increase mobile activity and is incredibly important to establish prior to the holiday season.
When developing content it’s always key to consider your audience. In this case, mobile users will be expecting streamlined, easily accessed content within promotional emails. No one wants to read pages of text on a small screen – nearly 22 percent of survey respondents said that too much text or hard to read text irritates them most about marketing emails on mobile devices – so shorten and simplify your message. Use a responsive design template that allows for easy placement of key messages, calls to action, and links to social channels. Leverage collected data and analytics to help improve personalization to target various segments of your audience, which will improve mobile open rates and interactions.
Conduct A/B Split Testing
Once you’ve crafted new content, subject lines, and various other experiments, test them. Create an A/B split test on multiple subject lines and then watch in real time as variations go head-to-head to quickly see which email campaign performs the best. Use A/B testing to validate new design, calls-to-action, limited time offers, etc., in order to provide more meaningful metrics, optimize reader communication, and improve conversion rates.
Focus on Key Customers
Identify customers who are not responding to your communications and dial it back. This tactic is especially important since Internet Service Providers determine whether or not your emails are delivered. Keep the 80/20 rule in mind: Don’t waste your time and/or alienate the 80 percent who do not drive revenue for your company, but rather focus on the 20 percent who do and encourage a continued relationship by providing rewards, loyalty programs, and great deals.
For more information, Internet retailers can call 866-358-6388 or visit the Campaigner Email Marketing for Internet Retailers webpage. Or download Campaigner’s free Email Automation white paper.
An infographic of the survey results can be found at http://www.campaigner.com/solutions/infographics/pdf/June-Survey-Infographic-2014.pdf
#CampaignerEmail #HolidayMobileMktg #MobileEmailMtkg #MobileMtkgExperts #MobileMktgTips #MobileMktgSurvey
About the Mobile Trends Surveys
The online third party surveys (http://www.campaigner.com/survey/results/201306.pdf and http://www.campaigner.com/survey/results/201406.pdf) were commissioned by Campaigner between December 2012 and December 2013. Each question sampled at least 1,500 unique, randomly sampled Internet users across the publisher group, who identified themselves as consumers. The average margin of error is +/- 2.7%.
Campaigner is a robust email marketing solution built by marketers to help small, medium, and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. Campaigner is a brand and registered trademark of j2 Global® or its affiliates. Learn more at www.campaigner.com.
About j2 Global®
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, and Onebox®, and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, consists of Ziff Davis, Inc., which offers technology, gaming, and lifestyle content through its digital properties, which include PCMag.com, IGN.com, AskMen.com, Toolbox.com, and others. Ziff Davis also operates NetShelter Powered by BuyerBase®, an advanced digital and ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 Global had achieved 18 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com.
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 25, 2016 01:15 AM EDT Reads: 1,386
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 25, 2016 01:15 AM EDT Reads: 1,011
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 25, 2016 01:15 AM EDT Reads: 4,021
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Oct. 25, 2016 01:15 AM EDT Reads: 3,597
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 25, 2016 12:30 AM EDT Reads: 932
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Oct. 25, 2016 12:15 AM EDT Reads: 1,850
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 25, 2016 12:00 AM EDT Reads: 4,173
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 25, 2016 12:00 AM EDT Reads: 4,050
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 24, 2016 11:45 PM EDT Reads: 1,976
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Oct. 24, 2016 11:15 PM EDT Reads: 3,846
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Oct. 24, 2016 11:00 PM EDT Reads: 2,013
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 24, 2016 09:45 PM EDT Reads: 1,373
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 24, 2016 08:45 PM EDT Reads: 1,041
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 24, 2016 08:30 PM EDT Reads: 1,345
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Oct. 24, 2016 08:15 PM EDT Reads: 2,610