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IRI Appoints José Carlos González-Hurtado as President of International

Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today that José Carlos González-Hurtado has joined the company as president of International.

IRI Appoints Jose Carlos Gonzalez-Hurtado as President of International (Photo: Business Wire)

IRI Appoints Jose Carlos Gonzalez-Hurtado as President of International (Photo: Business Wire)

González-Hurtado will be responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific, Australia, South Africa, and New Zealand. He will be an integral force in creating growth, driving innovation and spurring collaboration across the regions.

“José Carlos has extremely robust consumer business expertise, with experience in both the manufacturer and retail arenas,” says IRI President and Chief Executive Officer Andrew Appel. “We look forward to the unique expertise he can bring to our international clients, having a full range experience in the commercial side of their business, extending from marketing and e-commerce to the supply chain and innovation.”

Before IRI, González-Hurtado was group chief commercial officer and member of the executive board at Carrefour Group, the second largest retailer globally. In this role, he was responsible for the marketing, e-commerce, commercial and supply chain functions and led Carrefour’s private label program, an over $15 billion business globally. Under his leadership, market share and gross margin grew significantly, and Carrefour became the leading food retailer in e-commerce with over 30 percent annual growth globally.

Prior to his tenure with Carrefour, González-Hurtado spent more than two decades at Procter & Gamble in various roles, including vice president and officer leading some of the major local, regional and global-level Procter & Gamble businesses in developed and emerging regions, achieving record business and profit growth across the board. He was professor of marketing planning and management at ICADE, Comillas Pontifical University in Madrid for several years and is an active and recognized lecturer on marketing and business leadership for numerous universities and international forums, including Kellogg-Recanati MBA School in Tel Aviv, the World Retail Congress in Berlin, Hebrew University in Jerusalem and Góndola Retail Fair in Colombia.

González-Hurtado is currently based in Paris and has worked and lived in Spain, Brazil, the United States, Greece, Switzerland, Israel, Colombia, Peru, Russia, the Ukraine, Germany and France.

“IRI’s rapid international growth and strong focus on global expansion present a unique challenge well-suited to my experience,” says González-Hurtado. “I look forward to optimizing IRI’s international assets for superior client growth and expanding into the next emerging geographies important to our client base.”

González-Hurtado holds master’s equivalent degrees in law and in business administration from ICADE in Madrid, Spain. He was recognized as one of the Top 100 Global Board Candidates by Agenda magazine, a service of the Financial Times, in 2011, elected board member of the American Chamber of Commerce and the European Business Association, served as president of the Consumer Goods Association in the Ukraine from 2004 to 2006, and was named the most successful manager of the year in Israel in 2003 by the most widely distributed newspaper in the country, Yediot, in September 2003 as well as one of the top 10 managers in Israel by the business magazine The Marker in July 2003.

About IRI

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

Move your business forward at

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