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GE Wins Manufacturing Leadership Award for Development of Cloud-Based Supply Chain Platform
|By Business Wire
|June 18, 2014 12:50 PM EDT
GE (NYSE: GE) today announced that its new “Elastic Cloud Supply Chain
Platform” (Elastic Cloud) for real-time management of oil and gas
materials, equipment, and services has won a prestigious Manufacturing
Leadership 100 (ML 100) award. GE was among several companies honored
during a ceremony held earlier this month at the tenth annual
Manufacturing Leadership Summit in Palm Beach, FL.
Pictured (l-r): Benjamin Beckmann, Cloud Manufacturing and Design Systems Leader at GE Global Research; Kevin Joyce, Global Supply Chain Executive at GE Oil & Gas; Walter Yund IV, Research Scientist at GE Global Research, and John Carbone, Senior Research Scientist at GE Global Research. Photo Courtesy: The Manufacturing Leadership Council, Frost & Sullivan (Photo: Business Wire)
The development of the Elastic Cloud technology represents a
collaborative effort between GE Global Research, the Company’s
technology development arm, and GE Oil & Gas. The software is designed
to monitor, manage, and optimize the sourcing, production, flow and
inventory of complex oil and gas raw materials, components and final
products for installation and servicing at customer sites.
“With this software platform we’ll be able to maximize, in real-time,
the service level we provide to our customers, while minimizing the
total delivered cost of GE products and services,” said Jody
Markopoulos, VP of Sourcing at GE Oil and Gas. “We have heard from our
customers – they want better software tools to help navigate the
complexities of today’s global manufacturing supply chain environment.
GE’s Elastic Cloud technology delivers on this need.”
Two major trends in the oil and gas industry were the driving force
behind GE’s decision to undertake this project in 2012: the high cost of
downtime at oil fields and an increasing level of product customization.
“Customers can’t wait days or weeks for equipment to be repaired or
replaced – they need that work done within hours in order to remain
competitive,” added Markopoulos. “With many specific product
configurations in play, we decided to craft a software solution that
could help us maintain a high service level, a low customer response
time, and a high level of customer satisfaction – all while maximizing
the efficiency of the global supply chain.”
“Elastic Cloud represents a technological breakthrough that will greatly
benefit our customers, who have a lot riding on timely scheduling and
delivery of parts and services,” said Peter Koudal, Supply Chain
Technology Leader at GE Global Research. “Time is money in the oil and
gas industry and the breakthrough software suite we’ve developed will
help our customers ensure that their rigs keep pumping with no surprise
GE’s Elastic Cloud technology reflects the Company’s vision for the
“Brilliant Factory” – the backbone of which is a digital thread that
connects all parts of the manufacturing supply chain in real-time. This
factory-of-the-future will be driven by software, data, and analytics
allowing for constant feedback and optimization throughout the
“Bringing the latest in software and collaboration technology to GE’s
manufacturing operations is a critical objective,” said Joseph Salvo,
Manager of the Complex Systems Engineering Lab at GE Global Research and
Director of the Industrial Internet Consortium.
How it works:
GE’s Elastic Cloud Supply Chain Platform consists of real-time data
extraction, an in-memory analytics engine and a cloud-enabled secured
software platform that delivers data and visualizations to all major
artificial lift functions at GE Oil & Gas. Several analytic modules were
built to extract meaningful information from the data collected:
One module provides end users with a “control tower” view of current
inventory positions and enables users to pinpoint specific
opportunities for inventory reduction. Information displayed in this
system was previously only accessible by opening up multiple reports
A second module provides materials managers and the commercial team
with the ability to identify similar finished goods that are well
positioned for customer replenishment by automatically identifying
attributes (e.g. horsepower, voltage, etc.). This enables the
commercial team to quickly find local inventory, reducing
manufacturing and transportation costs.
A third module enables end users to monitor, manage and optimize
inventory relative to contractual agreements with large customers by
pooling inventory by product attributes.
A fourth module enables regional material managers to receive
real-time decision support for determining the proper policy for
replenishment and re-stocking of spare parts.
The outputs from these analytic modules are presented in web-based user
interfaces and integrated into a cloud-enabled and secure software
platform accessible to artificial lift users, to ensure everyone is
working from the most up-to-date information possible.
GE’s Elastic Cloud platform is currently in use in North America, South
America, Europe, the Middle East, Africa, and Asia. It is used across
major artificial lift functions in GE Oil and Gas– inventory, material,
customer service, manufacturing, commercial, and finance. In 2014 the
platform is being extended to include real-time parts flow optimization
and product lifecycle tracking from suppliers to production to
warehouses to oilfields - some of which are in the most remote parts of
About GE Global Research
GE Global Research is the hub of technology development for all of GE's
businesses. Our scientists and engineers redefine what’s possible, drive
growth for our businesses, and find answers to some of the world’s
We innovate 24 hours a day, with sites in Niskayuna, New York; San
Ramon, California; Ann Arbor, Michigan; Bangalore, India; Shanghai,
China; Munich, Germany; and Rio de Janeiro, Brazil. Visit GE Global
Research on the web at www.ge.com/research.
Connect with our technologists at http://edisonsdesk.com
About GE Oil & Gas
GE Oil & Gas works on the things that matter in the oil and gas
industry. In collaboration with our customers, we push the boundaries of
technology to bring energy to the world. From extraction to
transportation to end use, we address today's toughest challenges in
order to fuel the future. Follow GE Oil & Gas on Twitter @GE_OilandGas
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140618006208/en/
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