Welcome!

News Feed Item

AMD Accelerates Energy Efficiency of APUs, Details Plans to Deliver 25x Efficiency Gains by 2020

Design Optimizations, Intelligent Power Management and Heterogeneous System Architecture Advances to Enable AMD to Outpace Historical Energy Efficiency Trend by at Least 70 Percent

DALIAN, CHINA -- (Marketwired) -- 06/19/14 -- China International Software and Information Service Fair -- AMD (NYSE: AMD) today announced its goal to deliver a 25x improvement in the energy efficiency of its Accelerated Processing Units (APUs) by 2020.(1) Details including innovations that will produce the expected efficiency gains were presented today by AMD's Chief Technology Officer Mark Papermaster during a keynote at the China International Software and Information Service Fair (CISIS) conference in Dalian, China. The "25X20" target is a substantial increase compared to the prior six years (2008 to 2014), during which time AMD improved the typical use energy efficiency of its products more than 10x.(1)

Worldwide, three billion personal computers use more than one percent of all energy consumed annually, and 30 million computer servers use an additional 1.5 percent of all electricity consumed at an annual cost of $14 billion to $18 billion USD. Expanded use of the Internet, mobile devices, and interest in cloud-based video and audio content in general is expected to result in all of those numbers increasing in future years.(2)

"Creating differentiated low-power products is a key element of our business strategy, with an attending relentless focus on energy efficiency," said Papermaster. "Through APU architectural enhancements and intelligent power efficient techniques, our customers can expect to see us dramatically improve the energy efficiency of our processors during the next several years. Setting a goal to improve the energy efficiency of our processors 25 times by 2020 is a measure of our commitment and confidence in our approach."

"The energy efficiency of information technology has improved at a rapid pace since the beginning of the computer age, and innovations in semiconductor technologies continue to open up new possibilities for higher efficiency," said Dr. Jonathan Koomey, research fellow at the Steyer-Taylor Center for Energy Policy and Finance at Stanford University. "AMD has steadily improved the energy efficiency of its mobile processors, having achieved greater than a 10-fold improvement over the last six years in typical-use energy efficiency. AMD's focus on improving typical power efficiency will likely yield significant consumer benefits substantially improving real-world battery life and performance for mobile devices. AMD's technology plans show every promise of yielding about a 25-fold improvement in typical-use energy efficiency for mobile devices over the next six years, a pace that substantially exceeds historical rates of growth in peak output energy efficiency. This would be achieved through both performance gains and rapid reductions in the typical-use power of processors. In addition to the benefits of increased performance, the efficiency gains help to extend battery life, enable development of smaller and less material intensive devices, and limit the overall environmental impact of increased numbers of computing devices."

Moore's Law states that the number of transistors capable of being built in a given area doubles roughly every two years. Dr. Koomey's research demonstrates that historically, energy efficiency of processors has closely tracked the rate of improvement predicted by Moore's Law.(3) Through intelligent power management and APU architectural advances, in tandem with semiconductor manufacturing process technology improvements and a focus on typical use power, AMD's expects its energy efficiency achievements to outpace the historical efficiency trend predicted by Moore's law by at least 70 percent between 2014 and 2020.

Architecting for Energy-Efficiency Leadership
Like advances in computing performance, advances in power efficiency have historically come along with new generations of silicon process technology that shrink the size of each individual transistor. AMD expects to outpace the power efficiency gains expected from process technology transitions through 2020 for typical use based on successfully executing three central pillars of the company's energy efficient design strategy:

  • Heterogeneous-computing and power optimization: Through Heterogeneous System Architecture (HSA), AMD combines CPU and GPU compute cores and special purpose accelerators such as digital signal processors and video encoders on the same chip in the form of APUs. This innovation from AMD saves energy by eliminating connections between discrete chips, reduces computing cycles by treating the CPU and GPU as peers, and enables the seamless shift of computing workloads to the optimal processing component. The result is improved energy efficiency and accelerated performance for common workloads, including standard office applications as well as emerging visually oriented and interactive workloads such as natural user interfaces and image and speech recognition. AMD provides APUs with HSA features to the embedded, server and client device markets, and its semi-custom APUs are inside the new generation of game consoles.
  • Intelligent, real-time power management: Most computing operation is characterized by idle time, the interval between keystrokes, touch inputs or time reviewing displayed content. Executing tasks as quickly as possible to hasten a return to idle, and then minimizing the power used at idle is extremely important for managing energy consumption. Most consumer-oriented tasks such as web browsing, office document editing, and photo editing benefit from this "race to idle" behavior. The latest AMD APUs perform real-time analysis on the workload and applications, dynamically adjusting clock speed to achieve optimal throughput rates. Similarly, AMD offers platform aware power management where the processor can overclock to quickly get the job done, then drop back into low-power idle mode.
  • Future innovations in power-efficiency: Improvements in efficiency require technology development that takes many years to complete. AMD recognized the need for energy efficiency years ago and made the research investments that have since led to high impact features. Going forward many differentiating capabilities such as Inter-frame power gating, per-part adaptive voltage, voltage islands, further integration of system components, and other techniques still in the development stage should yield accelerated gains.

Industry analyst firm TIRIAS Research recently reviewed AMD's methodology for measuring its energy efficiency and the plans to achieve a 25x improvement by 2020 and produced a publicly-available white paper detailing their analysis.

"The goal of an energy-efficient processor is to deliver more performance than the prior generation at the same or less power," said Kevin Krewell, analyst at TIRIAS Research. "AMD's plan to accelerate the energy-efficiency gains for its mobile-computing processors is impressive. We believe that AMD will achieve its energy efficiency goal, partially through process improvement but mostly by combining the savings from reducing idle power, the performance boost of heterogeneous system architecture, and through more intelligent power management. With this undertaking, AMD demonstrates leadership in the computing industry, driving innovations for a more energy-efficient future."

Supporting Resources

  • TIRIAS Research white paper
  • Become a fan of AMD on Facebook
  • Follow @AMD on Twitter
  • Join AMD on Google Plus

About AMD
AMD (NYSE: AMD) designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD solutions enable people everywhere to realize the full potential of their favorite devices and applications to push the boundaries of what is possible. For more information, visit www.amd.com.

(1) Based on typical-use Energy Efficiency as defined by taking the ratio of compute capability as measured by common performance measures such as SpecIntRate, PassMark and PCMark, divided by typical energy use as defined by metrics such as ETEC (Typical Energy Consumption for notebook computers) as specified in Energy Star Program Requirements Rev 6.0 10/2013

(2) Energy-efficient computing, The MIT Energy Initiative (MITEI); https://mitei.mit.edu/news/energy-efficient-computing

(3) Assessing Trends in The Electrical Efficiency of Computation Over Time, Koomey: https://www.llnl.gov/news/aroundthelab/2010/Nov/attach/koomeyoncomputingtrends-v5.pdf

This press release contains forward-looking statements concerning Advanced Micro Devices, Inc. (the "Company"), including, the ability of the Company to continue to innovate in energy efficiency at a rate necessary to hit its 25X goal by 2020; and its ability to outpace Moore's law by at least 70% with respect to energy efficiency; which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this press release are based on current beliefs, assumptions and expectations, speak only as of the date of this press release and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include the possibility Material factors that could cause actual results to differ materially from current expectations include, without limitation, the following: that Intel Corporation's pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities may negatively impact the Company's plans; that the Company will require additional funding and may be unable to raise sufficient capital on favorable terms, or at all; that customers stop buying the Company's products or materially reduce their operations or demand for the Company's products; that the Company may be unable to develop, launch and ramp new products and technologies in the volumes that are required by the market at mature yields on a timely basis; that the Company's third-party foundry suppliers will be unable to transition its products to advanced manufacturing process technologies in a timely and effective way or to manufacture its products on a timely basis in sufficient quantities and using competitive process technologies; that the Company will be unable to obtain sufficient manufacturing capacity or components to meet demand for its products or will not fully utilize its projected manufacturing capacity needs at GLOBALFOUNDRIES' (GF) microprocessor manufacturing facilities; that the Company's requirements for wafers will be less than the fixed number of wafers that it agreed to purchase from GF or GF encounters problems that significantly reduce the number of functional die it receives from each wafer; that the Company is unable to successfully implement its long-term business strategy; that the Company inaccurately estimate the quantity or type of products that its customers will want in the future or will ultimately end up purchasing, resulting in excess or obsolete inventory; that the Company is unable to manage the risks related to the use of its third-party distributors and add-in-board partners or offer the appropriate incentives to focus them on the sale of the Company's products; that the Company may be unable to maintain the level of investment in research and development that is required to remain competitive; that there may be unexpected variations in market growth and demand for its products and technologies in light of the product mix that it may have available at any particular time; that global business and economic conditions will not improve or will worsen; that PC market conditions do not improve or will worsen; that demand for computers will be lower than currently expected; and the effect of political or economic instability, domestically or internationally, on the Company's sales or supply chain. Investors are urged to review in detail the risks and uncertainties in the Company's Securities and Exchange Commission filings, including but not limited to the Quarterly Report on Form 10-Q for the quarter ended March 29, 2014.

AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Contact:
Dave Erskine
AMD Public Relations
289-695-0903
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...