Welcome!

News Feed Item

JICA and Sony to Jointly Host Public Viewing in Côte d'Ivoire during the 2014 FIFA World Cup™

The Japan International Cooperation Agency ("JICA") and Sony Corporation ("Sony") today announced that they will jointly host public viewing events in Côte d'Ivoire during the 2014 FIFA World CupTM, at which Côte d'Ivoire will be an Africa representative. Côte d'Ivoire is one of the world’s leading football nations, and is set to face Japan in the countries’ opening match of the 2014 FIFA World CupTM, which kicked off on June 12th.

Yokota, Managing Director of Sony & Yonezaki of JICA at the Press Conference (Photo: Business Wire)

Yokota, Managing Director of Sony & Yonezaki of JICA at the Press Conference (Photo: Business Wire)

During the 2014 FIFA World CupTM, 12 public viewing events are planned to be held among local communities in Abidjan (14th – 19th June), Yamoussoukro (21st – 24th June), and Bouake (26th – 30th June), and are expected to attract approximately 8,000 participants. JICA and Sony will be harnessing their respective expertise and working together to deliver an unforgettable experience to the people of Côte d'Ivoire of embracing the shared passion of football as one.

JICA believes that football has the power to uplift and give hope to the people of Côte d'Ivoire, and that football has always been the source of hope that enables people to envisage peace and reintegration. In December 2005, when Côte d'Ivoire secured a place in the FIFA World Cup of the following year; the players sat down at the pitch and appealed for peace towards their fellow nationals. In 2011, at the end of the crisis, the Government of Côte d'Ivoire established the “Dialogue, Truth and Reconciliation Commission,” to which the Ivorian football superstar Didier Drogba was invited as a member. JICA supports this effort of “social cohesion” by assisting the restoration of public trust at the community level and the integration of the country's division between the North and the South.

Sony has been engaging in various efforts around the world to support children and communities facing social issues such as poverty and conflict, together with partners such as international organizations and NGOs. Furthermore, from a business perspective, Africa is a region of growing importance, where delivering enjoyment through football in order to enhance Sony's presence and engage with local communities is also a key marketing initiative.

This series of free, outdoor public viewing events will be held within communities including those without access to electricity and rarely have the opportunity to enjoy television due to the lack of infrastructure, and are intended to mainly attract children and young people. At the venues, audio and video equipment provided by Sony will be used to project football matches in hi-definition on 200-inch screens.

With the support of FIFA (Fédération Internationale de Football Association)*1, of which Sony is an Official Partner, the public viewings will show live or recorded Côte d'Ivoire matches from this year's FIFA World CupTM as well as major Côte d'Ivoire team games from the past. Sony will also be providing its own power supply system to deliver power to areas without electricity, leveraging its olivine-type lithium-ion iron phosphate rechargeable batteries and control technology for energy storage module systems to power the screenings. Sony’s audio and video equipment such as its SHAKE Home Audio system – developed with inputs from African consumers and perfect for outdoor events – will also be used to enhance the screenings*2, while Sony engineers will provide on-site technical support.

In the public viewing events, JICA, as a part of its technical cooperation projects, will organize a series of programs such as quizzes and plays, aiming to promote social cohesion, in which the local youths and children, the leaders of the next generation, will play the lead roles. Moreover, friendly matches between the “mixed” teams combining members across different social groups are also to be arranged in order to re-build the bond between them.

For Sony, a company committed to inspiring and fulfilling the curiosity of people around the world, these public viewing events are an opportunity to enhance its brand recognition, showcase its latest products such as the 4K TV line-up and innovative audio systems to generate interest in its products among local communities, while at the same time cultivating the dreams and passion of the people of Côte d'Ivoire by delivering their national team's performances to communities across the country. Sony will also be conducting workshops for children to demonstrate how electricity is created. On the other hand, JICA intends to accelerate its effort in supporting the country's social cohesion and the rebuilding of the communities which experienced conflicts and division, with the help of Sony's high-skill technology and the uplifting power that football can bring to the people.

About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Data media, Recording Media and Energy (Batteries and Storage media), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 50 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony leads the execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and a network of 483 accredited third party service centres in the region.

For more information on Sony’s products and services in the Middle East and Africa region, please visit www.sony-mea.com

*Source: ME NewsWire

1 Sony is an Official FIFA Partner from 2007 to 2014.

2 The public viewing system incorporates various Sony products, including the VPL-FHZ55 video projector, AWS-750 live production solution, SHAKE Home Audio system, VAIO® Pro 13 personal computer, DWZ-M70 digital wireless vocal/speech set and SRG-300HW pan/tilt/zoom camera.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...