Click here to close now.




















Welcome!

News Feed Item

JICA and Sony to Jointly Host Public Viewing in Côte d'Ivoire during the 2014 FIFA World Cup™

The Japan International Cooperation Agency ("JICA") and Sony Corporation ("Sony") today announced that they will jointly host public viewing events in Côte d'Ivoire during the 2014 FIFA World CupTM, at which Côte d'Ivoire will be an Africa representative. Côte d'Ivoire is one of the world’s leading football nations, and is set to face Japan in the countries’ opening match of the 2014 FIFA World CupTM, which kicked off on June 12th.

Yokota, Managing Director of Sony & Yonezaki of JICA at the Press Conference (Photo: Business Wire)

Yokota, Managing Director of Sony & Yonezaki of JICA at the Press Conference (Photo: Business Wire)

During the 2014 FIFA World CupTM, 12 public viewing events are planned to be held among local communities in Abidjan (14th – 19th June), Yamoussoukro (21st – 24th June), and Bouake (26th – 30th June), and are expected to attract approximately 8,000 participants. JICA and Sony will be harnessing their respective expertise and working together to deliver an unforgettable experience to the people of Côte d'Ivoire of embracing the shared passion of football as one.

JICA believes that football has the power to uplift and give hope to the people of Côte d'Ivoire, and that football has always been the source of hope that enables people to envisage peace and reintegration. In December 2005, when Côte d'Ivoire secured a place in the FIFA World Cup of the following year; the players sat down at the pitch and appealed for peace towards their fellow nationals. In 2011, at the end of the crisis, the Government of Côte d'Ivoire established the “Dialogue, Truth and Reconciliation Commission,” to which the Ivorian football superstar Didier Drogba was invited as a member. JICA supports this effort of “social cohesion” by assisting the restoration of public trust at the community level and the integration of the country's division between the North and the South.

Sony has been engaging in various efforts around the world to support children and communities facing social issues such as poverty and conflict, together with partners such as international organizations and NGOs. Furthermore, from a business perspective, Africa is a region of growing importance, where delivering enjoyment through football in order to enhance Sony's presence and engage with local communities is also a key marketing initiative.

This series of free, outdoor public viewing events will be held within communities including those without access to electricity and rarely have the opportunity to enjoy television due to the lack of infrastructure, and are intended to mainly attract children and young people. At the venues, audio and video equipment provided by Sony will be used to project football matches in hi-definition on 200-inch screens.

With the support of FIFA (Fédération Internationale de Football Association)*1, of which Sony is an Official Partner, the public viewings will show live or recorded Côte d'Ivoire matches from this year's FIFA World CupTM as well as major Côte d'Ivoire team games from the past. Sony will also be providing its own power supply system to deliver power to areas without electricity, leveraging its olivine-type lithium-ion iron phosphate rechargeable batteries and control technology for energy storage module systems to power the screenings. Sony’s audio and video equipment such as its SHAKE Home Audio system – developed with inputs from African consumers and perfect for outdoor events – will also be used to enhance the screenings*2, while Sony engineers will provide on-site technical support.

In the public viewing events, JICA, as a part of its technical cooperation projects, will organize a series of programs such as quizzes and plays, aiming to promote social cohesion, in which the local youths and children, the leaders of the next generation, will play the lead roles. Moreover, friendly matches between the “mixed” teams combining members across different social groups are also to be arranged in order to re-build the bond between them.

For Sony, a company committed to inspiring and fulfilling the curiosity of people around the world, these public viewing events are an opportunity to enhance its brand recognition, showcase its latest products such as the 4K TV line-up and innovative audio systems to generate interest in its products among local communities, while at the same time cultivating the dreams and passion of the people of Côte d'Ivoire by delivering their national team's performances to communities across the country. Sony will also be conducting workshops for children to demonstrate how electricity is created. On the other hand, JICA intends to accelerate its effort in supporting the country's social cohesion and the rebuilding of the communities which experienced conflicts and division, with the help of Sony's high-skill technology and the uplifting power that football can bring to the people.

About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Data media, Recording Media and Energy (Batteries and Storage media), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 50 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony leads the execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and a network of 483 accredited third party service centres in the region.

For more information on Sony’s products and services in the Middle East and Africa region, please visit www.sony-mea.com

*Source: ME NewsWire

1 Sony is an Official FIFA Partner from 2007 to 2014.

2 The public viewing system incorporates various Sony products, including the VPL-FHZ55 video projector, AWS-750 live production solution, SHAKE Home Audio system, VAIO® Pro 13 personal computer, DWZ-M70 digital wireless vocal/speech set and SRG-300HW pan/tilt/zoom camera.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.