|By Business Wire||
|June 19, 2014 02:35 AM EDT||
The Japan International Cooperation Agency ("JICA") and Sony Corporation ("Sony") today announced that they will jointly host public viewing events in Côte d'Ivoire during the 2014 FIFA World CupTM, at which Côte d'Ivoire will be an Africa representative. Côte d'Ivoire is one of the world’s leading football nations, and is set to face Japan in the countries’ opening match of the 2014 FIFA World CupTM, which kicked off on June 12th.
Yokota, Managing Director of Sony & Yonezaki of JICA at the Press Conference (Photo: Business Wire)
During the 2014 FIFA World CupTM, 12 public viewing events are planned to be held among local communities in Abidjan (14th – 19th June), Yamoussoukro (21st – 24th June), and Bouake (26th – 30th June), and are expected to attract approximately 8,000 participants. JICA and Sony will be harnessing their respective expertise and working together to deliver an unforgettable experience to the people of Côte d'Ivoire of embracing the shared passion of football as one.
JICA believes that football has the power to uplift and give hope to the people of Côte d'Ivoire, and that football has always been the source of hope that enables people to envisage peace and reintegration. In December 2005, when Côte d'Ivoire secured a place in the FIFA World Cup of the following year; the players sat down at the pitch and appealed for peace towards their fellow nationals. In 2011, at the end of the crisis, the Government of Côte d'Ivoire established the “Dialogue, Truth and Reconciliation Commission,” to which the Ivorian football superstar Didier Drogba was invited as a member. JICA supports this effort of “social cohesion” by assisting the restoration of public trust at the community level and the integration of the country's division between the North and the South.
Sony has been engaging in various efforts around the world to support children and communities facing social issues such as poverty and conflict, together with partners such as international organizations and NGOs. Furthermore, from a business perspective, Africa is a region of growing importance, where delivering enjoyment through football in order to enhance Sony's presence and engage with local communities is also a key marketing initiative.
This series of free, outdoor public viewing events will be held within communities including those without access to electricity and rarely have the opportunity to enjoy television due to the lack of infrastructure, and are intended to mainly attract children and young people. At the venues, audio and video equipment provided by Sony will be used to project football matches in hi-definition on 200-inch screens.
With the support of FIFA (Fédération Internationale de Football Association)*1, of which Sony is an Official Partner, the public viewings will show live or recorded Côte d'Ivoire matches from this year's FIFA World CupTM as well as major Côte d'Ivoire team games from the past. Sony will also be providing its own power supply system to deliver power to areas without electricity, leveraging its olivine-type lithium-ion iron phosphate rechargeable batteries and control technology for energy storage module systems to power the screenings. Sony’s audio and video equipment such as its SHAKE Home Audio system – developed with inputs from African consumers and perfect for outdoor events – will also be used to enhance the screenings*2, while Sony engineers will provide on-site technical support.
In the public viewing events, JICA, as a part of its technical cooperation projects, will organize a series of programs such as quizzes and plays, aiming to promote social cohesion, in which the local youths and children, the leaders of the next generation, will play the lead roles. Moreover, friendly matches between the “mixed” teams combining members across different social groups are also to be arranged in order to re-build the bond between them.
For Sony, a company committed to inspiring and fulfilling the curiosity of people around the world, these public viewing events are an opportunity to enhance its brand recognition, showcase its latest products such as the 4K TV line-up and innovative audio systems to generate interest in its products among local communities, while at the same time cultivating the dreams and passion of the people of Côte d'Ivoire by delivering their national team's performances to communities across the country. Sony will also be conducting workshops for children to demonstrate how electricity is created. On the other hand, JICA intends to accelerate its effort in supporting the country's social cohesion and the rebuilding of the communities which experienced conflicts and division, with the help of Sony's high-skill technology and the uplifting power that football can bring to the people.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Data media, Recording Media and Energy (Batteries and Storage media), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 50 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony leads the execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and a network of 483 accredited third party service centres in the region.
For more information on Sony’s products and services in the Middle East and Africa region, please visit www.sony-mea.com
*Source: ME NewsWire
1 Sony is an Official FIFA Partner from 2007 to 2014.
2 The public viewing system incorporates various Sony products, including the VPL-FHZ55 video projector, AWS-750 live production solution, SHAKE Home Audio system, VAIO® Pro 13 personal computer, DWZ-M70 digital wireless vocal/speech set and SRG-300HW pan/tilt/zoom camera.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 30, 2016 05:15 AM EDT Reads: 2,701
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 05:15 AM EDT Reads: 1,460
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jul. 30, 2016 04:45 AM EDT Reads: 1,462
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 30, 2016 04:00 AM EDT Reads: 2,122
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 30, 2016 03:00 AM EDT Reads: 1,642
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 30, 2016 02:45 AM EDT Reads: 1,488
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 30, 2016 02:15 AM EDT Reads: 1,186
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 02:00 AM EDT Reads: 1,688
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Jul. 30, 2016 12:30 AM EDT Reads: 2,133
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Jul. 30, 2016 12:30 AM EDT Reads: 2,345
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 29, 2016 10:15 PM EDT Reads: 2,079
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 29, 2016 10:00 PM EDT Reads: 1,292
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 29, 2016 09:45 PM EDT Reads: 1,506
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 29, 2016 08:00 PM EDT Reads: 2,749
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 29, 2016 07:45 PM EDT Reads: 1,193