Welcome!

News Feed Item

Schlotzsky’s Launches First-of-its-Kind Loyalty App with Patent-Pending Referral Technology

Schlotzsky’s, home of The Original® round oven-baked sandwich and famous Fresh-from-Scratch® buns, announces the nationwide launch of the Lotz4Me™ Guest Rewards mobile app. Schlotzsky’s is the first brand in the fast-casual industry to offer an app that combines a digital loyalty program with patent-pending technology that enables users to refer friends and earn rewards when their friends download the app and make a purchase.

Schlotzsky’s partnered with Punchh, a mobile CRM platform provider based in Silicon Valley, California, to develop the Lotz4Me mobile app. Compatible with both iOS and Android, the app is designed to utilize social technology that allows guests to get rewards for referring the Schlotzsky’s brand to their friends through Facebook or word of mouth. The app enables tracking of purchases and can be used at all domestic Schlotzsky’s restaurants. Since the June 2 launch, the app has ranked as high as No. 4 in the Apple app store in the Restaurant category, ahead of Papa John’s, Panera, Chipotle and others.

“The Lotz4Me app is a game changer because it drives online and in-restaurant engagement and introduces Schlotzsky’s to new guests via the referral technology,” said Kelly Roddy, president of Schlotzsky’s. “We hope to grow sales, boost our online presence and appeal to younger guests with this app.”

To encourage adoption of the app, each download will be loaded with a credit for one free small The Original® Schlotzsky’s sandwich (with purchase of chips and 32oz. drink) during the month of June. For each friend who downloads the app based on Facebook referral, the guest who originated the invite will receive a referral punch once the new user visits a Schlotzsky’s to use the app. Schlotzsky’s aims to giveaway up to a million free sandwiches. The core of the app is its generous reward structure: Guests receive $7 off after their 7th visit (purchase minimum of $6 before tax).

Schlotzsky’s rolled out a “Sandwiches Have Landed” online campaign to create buzz about the Lotz4Me Guest Rewards program during its launch. Through a series of videos, the adventures of a team of unlikely heroes will be chronicled on YouTube, Facebook and Twitter throughout June as they set out to save the world from the invasion of one million sandwiches headed to earth. The duo will inform audiences how they can save the world from falling sandwiches by downloading the app to take a sandwich out of the sky.

In addition to the digital loyalty program, guests who download the app will gain access to rewards, exclusive insider news, special offers, and provide immediate guest feedback and surveys.

Guests can earn and redeem rewards on the app at any Schlotzsky’s locations across the country. For more on the Lotz4Me Guest Rewards program, visit www.schlotzskys.com.

About Schlotzsky’s

Since 1971, Schlotzsky's has been the home of The Original® oven-baked sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, flatbreads, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 36 states along with locations in Azerbaijan and Turkey. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 4,000 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® Pretzels, McAlister’s Deli® locations and the franchisor of Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.schlotzskys.com.

About Punchh

Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands. Punchh’s platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit www.punchh.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
"C2M is our digital transformation and IoT platform. We've had C2M on the market for almost three years now and it has a comprehensive set of functionalities that it brings to the market," explained Mahesh Ramu, Vice President, IoT Strategy and Operations at Plasma, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...