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SMTP, Inc. Enables RetirementJobs.com to Expand Its Email Marketing Program 400 Percent, to 5 Million Emails a Month
|By Business Wire
|June 19, 2014 08:12 AM EDT
Inc. (Nasdaq: SMTP), a global provider of scalable, cloud-based
email delivery services, has helped RetirementJobs.com,
the leading career website for job seekers 50 and over, successfully
expand its email marketing program from one million to five million
emails a month. SMTP’s email deliverability support and expertise has
enabled RetirementJobs.com to achieve 400 percent growth in its email
program while also protecting its excellent sender reputation and
improving the company’s deliverability rate.
Email communications are critical for the RetirementJobs.com community
of more than one million members nationwide. The company’s mission is to
identify employers most suited to older workers and match them with
active, productive, conscientious, mature adults seeking a job or
project that matches their lifestyle. RetirementJobs.com relies on email
to deliver members timely, relevant information about its programs and
offerings, as well as the latest news about careers and the job market.
“Email is a core element of our marketing program,” said Tim Driver, CEO
of RetirementJobs.com. “Because we send a very high volume of email, it
is critically important to our business that it’s reliably delivered to
the customer’s inbox. Since we started working with SMTP, we’ve seen a
marked improvement in our email deliverability, and we’ve successfully
scaled our email marketing program by 400 percent while preserving our
great sender reputation. SMTP provides us with the peace of mind to know
that we have an expert partner managing our email deliverability system
“Successfully scaling an organization’s email marketing program from a
few thousand to several million or more is no easy feat,” said Jon
Strimling, CEO of SMTP, Inc. “It takes our highly skilled customer
support team and deliverability experts working hand-in-hand with our
customers, to achieve inbox success, whether they are sending 100,000 or
100 million emails a month. On average, statistics show that 22 percent
of emails never make it to the inbox. By improving their email
deliverability with SMTP’s knowledge and experience, organizations can
achieve increased results that have a positive impact on customer
communications, sales and revenue.”
About SMTP, Inc.
SMTP, Inc. is a provider of services to facilitate email delivery, with
a focus on marketing email delivery, bulk and transactional sending,
reputation management, compliance auditing, abuse processing and issue
resolution. Our services provide customers with the ability to increase
the deliverability of email with less time, cost and complexity than
handling it themselves. SMTP, Inc. is a dividend-paying, publicly-traded
company headquartered in Nashua, NH, and can be found on the web at http://www.smtp.com.
As the #1 career website for job-seekers aged 50+, RetirementJobs.com
provides opportunity, inspiration, community and counsel to people over
50 seeking work to match their lifestyle. The company’s powerful,
easy-to use job board lists thousands of openings for experienced
employees seeking work with a Certified Age Friendly Employer™.Founded
in 2005, RetirementJobs.com is a strong advocate and a catalyst to help
employers retain, hire, and benefit from an experienced workforce. Its
website also offers vital information and inspiration for older workers,
including advice, news, success stories, and podcasts. For more
information, visit www.retirementjobs.com.
Safe Harbor Statement
The information posted in this release may contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. You can identify these statements by use of the
words “may,” “will,” “should,” “plans,” “explores,” “expects,”
“anticipates,” “continues,” “estimates,” “projects,” “intends,” and
similar expressions. Forward-looking statements involve risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. These risks and uncertainties include,
but are not limited to, general economic and business conditions,
effects of continued geopolitical unrest and regional conflicts,
competition, changes in technology and methods of marketing, delays in
completing new customer offerings, changes in customer order patterns,
changes in customer offering mix, continued success in technological
advances and delivering technological innovations, delays due to issues
with outsourced service providers, those events and factors described by
us in Item 1.A “Risk Factors” in our most recent Form 10-K, other risks
to which our Company is subject, and various other factors beyond the
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