News Feed Item

GE Capital Launches Series of Educational Webinars for Equipment Dealers

GE Capital, Equipment Finance, a leader in providing financing programs for equipment manufacturers through large dealer networks, is launching a series of free webinars to help these entrepreneurial business leaders sharpen skills related to selling products and hiring employees. The “Summer of Learning” series is applicable to equipment dealers in construction, lift machines, office imaging, information technology, medical equipment and commercial trucking.

The series is composed of the following topics:

  • June 24: Financial tools to keep customers coming back.
  • July 8: Social media and social listening.
  • July 24: Social selling.
  • Aug. 14: Hiring and retaining the right people.

“The Summer of Learning is part of our Access GE program, which brings the breadth and depth of GE to our customers,” said Diane Cooper, president of GE Capital, Equipment Finance. “Our goal is to help our dealer customers sharpen their selling and business management skills by providing them with insights and expertise from seasoned GE professionals with decades of experience in these topics.”

All webinars are scheduled to take place 2-3PM ET on the day specified.

To register for the June 24 webinar, click here.

To register for the later webinars, click here.

For more information on GE Capital’s Access GE program, click here.

Webinar Details

June 24: Financial tools to keep customers coming back

Bob Bedford, an Access GE Growth Leader with 25 years’ experience in wholesale and retail financing, works with GE Capital customers to address their unique business challenges. One common issue facing equipment dealers is learning financial selling skills to maintain margins in a price-sensitive environment.

Bedford will discuss:

  • Adapting the sales process to incorporate payment-based solutions,
  • Revealing the power of asking one additional question when uncovering buyers’ needs,
  • Utilizing the power selling tool to optimize product solutions, and
  • Examples of structures and scenarios that could potentially impact a dealer’s P&L.

July 8: Social media and social listening

Mike Lee, GE Capital’s IT leader of customer experience and collaboration, will provide dealers with a social media overview. For example, he’ll help them discover what the public is saying about their brands and their competitors. He’ll also help them figure out the biggest influencers in their industry.

He’ll give special attention to dealing with Gen Y (also known as the millennial generation), the population that was born in the U.S. between roughly 1982 and 2004. Whether they’re looking at turf maintenance equipment or high-density servers, these customers have distinctive behaviors at every stage of the buying decision process that differ from those of Baby Boomers and Gen X, for example.

Lee will discuss:

  • Social media strategy considerations,
  • What “social listening” is and how it can benefit businesses,
  • Changing U.S. demographics, and
  • How millennials use social media to make purchasing decisions.

July 24: Social selling

As the commercial training and development manager of GE Capital, Equipment Finance, Mike Kunkle helps sales representatives drive business results. A recognized expert on social selling, he’ll provide his formula for success in the digital age. He’ll teach dealers to:

  • Conduct research
  • Make connections,
  • Generate awareness,
  • Create interest,
  • Build relationships, and
  • Convert relationships into revenue.

Aug. 14: Hiring and retaining the right people

John P. Burke, the employee relations manager at GE Aviation, is responsible for global union relations and employee relations at all non-union sites as well as a wide range of strategic issues such as compensation and teaming.

His remarks will cover:

  • Actively recruiting and hiring hourly talent,
  • Understanding your company and how it’s perceived,
  • Utilizing available resources to find talent, and
  • Retaining hourly employees.

About GE Capital, Equipment Finance

With more than $36 billion in lease and loan transactions since 2007, GE Capital’s Equipment Finance business manages over 40 manufacturer financing programs that span 10+ industries, including transportation, construction, information technology, office imaging, golf and turf, healthcare and manufacturing. It maintains relationships with approximately 200,000 business customers through its network of dealers and distributors, and evaluates more than 1,000 financing applications daily.

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (@GECapital).

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...