Welcome!

News Feed Item

GE Capital Launches Series of Educational Webinars for Equipment Dealers

GE Capital, Equipment Finance, a leader in providing financing programs for equipment manufacturers through large dealer networks, is launching a series of free webinars to help these entrepreneurial business leaders sharpen skills related to selling products and hiring employees. The “Summer of Learning” series is applicable to equipment dealers in construction, lift machines, office imaging, information technology, medical equipment and commercial trucking.

The series is composed of the following topics:

  • June 24: Financial tools to keep customers coming back.
  • July 8: Social media and social listening.
  • July 24: Social selling.
  • Aug. 14: Hiring and retaining the right people.

“The Summer of Learning is part of our Access GE program, which brings the breadth and depth of GE to our customers,” said Diane Cooper, president of GE Capital, Equipment Finance. “Our goal is to help our dealer customers sharpen their selling and business management skills by providing them with insights and expertise from seasoned GE professionals with decades of experience in these topics.”

All webinars are scheduled to take place 2-3PM ET on the day specified.

To register for the June 24 webinar, click here.

To register for the later webinars, click here.

For more information on GE Capital’s Access GE program, click here.

Webinar Details

June 24: Financial tools to keep customers coming back

Bob Bedford, an Access GE Growth Leader with 25 years’ experience in wholesale and retail financing, works with GE Capital customers to address their unique business challenges. One common issue facing equipment dealers is learning financial selling skills to maintain margins in a price-sensitive environment.

Bedford will discuss:

  • Adapting the sales process to incorporate payment-based solutions,
  • Revealing the power of asking one additional question when uncovering buyers’ needs,
  • Utilizing the power selling tool to optimize product solutions, and
  • Examples of structures and scenarios that could potentially impact a dealer’s P&L.

July 8: Social media and social listening

Mike Lee, GE Capital’s IT leader of customer experience and collaboration, will provide dealers with a social media overview. For example, he’ll help them discover what the public is saying about their brands and their competitors. He’ll also help them figure out the biggest influencers in their industry.

He’ll give special attention to dealing with Gen Y (also known as the millennial generation), the population that was born in the U.S. between roughly 1982 and 2004. Whether they’re looking at turf maintenance equipment or high-density servers, these customers have distinctive behaviors at every stage of the buying decision process that differ from those of Baby Boomers and Gen X, for example.

Lee will discuss:

  • Social media strategy considerations,
  • What “social listening” is and how it can benefit businesses,
  • Changing U.S. demographics, and
  • How millennials use social media to make purchasing decisions.

July 24: Social selling

As the commercial training and development manager of GE Capital, Equipment Finance, Mike Kunkle helps sales representatives drive business results. A recognized expert on social selling, he’ll provide his formula for success in the digital age. He’ll teach dealers to:

  • Conduct research
  • Make connections,
  • Generate awareness,
  • Create interest,
  • Build relationships, and
  • Convert relationships into revenue.

Aug. 14: Hiring and retaining the right people

John P. Burke, the employee relations manager at GE Aviation, is responsible for global union relations and employee relations at all non-union sites as well as a wide range of strategic issues such as compensation and teaming.

His remarks will cover:

  • Actively recruiting and hiring hourly talent,
  • Understanding your company and how it’s perceived,
  • Utilizing available resources to find talent, and
  • Retaining hourly employees.

About GE Capital, Equipment Finance

With more than $36 billion in lease and loan transactions since 2007, GE Capital’s Equipment Finance business manages over 40 manufacturer financing programs that span 10+ industries, including transportation, construction, information technology, office imaging, golf and turf, healthcare and manufacturing. It maintains relationships with approximately 200,000 business customers through its network of dealers and distributors, and evaluates more than 1,000 financing applications daily.

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (@GECapital).

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.