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GE Capital Launches Series of Educational Webinars for Equipment Dealers
|By Business Wire
|June 19, 2014 09:29 AM EDT
GE Capital, Equipment Finance, a leader in providing financing programs
for equipment manufacturers through large dealer networks, is launching
a series of free webinars to help these entrepreneurial business leaders
sharpen skills related to selling products and hiring employees. The
“Summer of Learning” series is applicable to equipment dealers in
construction, lift machines, office imaging, information technology,
medical equipment and commercial trucking.
The series is composed of the following topics:
June 24: Financial tools to keep customers coming back.
July 8: Social media and social listening.
July 24: Social selling.
Aug. 14: Hiring and retaining the right people.
“The Summer of Learning is part of our Access GE program, which brings
the breadth and depth of GE to our customers,” said Diane Cooper,
president of GE Capital, Equipment Finance. “Our goal is to help our
dealer customers sharpen their selling and business management skills by
providing them with insights and expertise from seasoned GE
professionals with decades of experience in these topics.”
All webinars are scheduled to take place 2-3PM ET on the day specified.
To register for the June 24 webinar, click here.
To register for the later webinars, click here.
For more information on GE Capital’s Access GE program, click here.
June 24: Financial tools to keep customers coming back
Bob Bedford, an Access GE Growth Leader with 25 years’ experience in
wholesale and retail financing, works with GE Capital customers to
address their unique business challenges. One common issue facing
equipment dealers is learning financial selling skills to maintain
margins in a price-sensitive environment.
Bedford will discuss:
Adapting the sales process to incorporate payment-based solutions,
Revealing the power of asking one additional question when uncovering
Utilizing the power selling tool to optimize product solutions, and
Examples of structures and scenarios that could potentially impact a
July 8: Social media and social listening
Mike Lee, GE Capital’s IT leader of customer experience and
collaboration, will provide dealers with a social media overview. For
example, he’ll help them discover what the public is saying about their
brands and their competitors. He’ll also help them figure out the
biggest influencers in their industry.
He’ll give special attention to dealing with Gen Y (also known as the
millennial generation), the population that was born in the U.S. between
roughly 1982 and 2004. Whether they’re looking at turf maintenance
equipment or high-density servers, these customers have distinctive
behaviors at every stage of the buying decision process that differ from
those of Baby Boomers and Gen X, for example.
Lee will discuss:
Social media strategy considerations,
What “social listening” is and how it can benefit businesses,
Changing U.S. demographics, and
How millennials use social media to make purchasing decisions.
July 24: Social selling
As the commercial training and development manager of GE Capital,
Equipment Finance, Mike Kunkle helps sales representatives drive
business results. A recognized expert on social selling, he’ll provide
his formula for success in the digital age. He’ll teach dealers to:
Build relationships, and
Convert relationships into revenue.
Aug. 14: Hiring and retaining the right people
John P. Burke, the employee relations manager at GE Aviation, is
responsible for global union relations and employee relations at all
non-union sites as well as a wide range of strategic issues such as
compensation and teaming.
His remarks will cover:
Actively recruiting and hiring hourly talent,
Understanding your company and how it’s perceived,
Utilizing available resources to find talent, and
Retaining hourly employees.
About GE Capital, Equipment Finance
With more than $36 billion in lease and loan transactions since 2007, GE
Capital’s Equipment Finance business manages over 40 manufacturer
financing programs that span 10+ industries, including transportation,
construction, information technology, office imaging, golf and turf,
healthcare and manufacturing. It maintains relationships with
approximately 200,000 business customers through its network of dealers
and distributors, and evaluates more than 1,000 financing applications
GE Capital offers consumers and businesses around the globe an array of
financial products and services. For more information, visit www.gecapital.com
or follow company news via Twitter (@GECapital).
GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in
energy, health and home, transportation and finance. Building, powering,
moving and curing the world. Not just imagining. Doing. GE works. For
more information, visit the company's website at www.ge.com.
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