Welcome!

News Feed Item

Leadbolt Unveils their Next Generation Mobile Ad Platform

Leadbolt, a global discovery and monetization platform for mobile app developers and marketers, today officially unveiled its Next Generation Mobile Ad platform. Re-engineered from the ground up, this Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetization portal and including re-designed and extended ‘Leadbolt+’ capabilities, the Next generation platform will provide a strong basis for growth and profitability to Leadbolt’s network of app developer partners.

“Better design delivers better outcomes to our mobile app developer clients,” said Dale Carr, founder and CEO of Leadbolt. “With this in mind, we re-considered every aspect of the mobile advertising process looking for ways to deliver a future-proof platform whilst making it even easier for our app developers to achieve ROI quickly and efficiently. By making the platform more intuitive, easier to use, and introducing even more benefits, our developer clients are truly set up for success in the free mobile app economy.”

The platform changes have been through a comprehensive beta program this year prior to today’s launch. To start utilizing the improved technologies, app developers can sign up at www.leadbolt.com/developers-signup/.

Take a look at what’s unveiled today

New Developer Portal Experience – Re-envisioned from the ground up with a significant refresh that modernizes the UI experience whilst delivering exactly what is needed from a portal. With this refresh, it’s even simpler to get started, whilst the comprehensive reporting and analytic depth appreciated by the experienced user is simply a click away.

Enhanced Ad Serving – With extensive research, Leadbolt now delivers an even smarter ad serving engine and flexible ad formats to include comprehensive support for new phone models and high resolution devices. Advertisers can take advantage of Leadbolt’s double density creative support and developers will benefit from the increased engagement levels generated by Leadbolt’s intuitive ad formats.

Updated SDKs - Leadbolt’s iOS and Android SDK have been updated to take advantage of these Next Generation platform changes and deliver an even better in-app experience. Leadbolt’s Quickstart ads can get developers integrated in seconds. Developers using popular app development environments or mediation platforms can also fast-track their integrations with one of Leadbolt’s support SDK frameworks and platform wrappers.

Native Ads program App developers looking to build Native Ad experiences on top of Leadbolt’s quality ad inventory and ad serving engines can get started easily with Leadbolt’s direct-connect API ad-serving. Leadbolt’s robust and RESTful API service enables developers to show ads inside their apps natively. Getting started is just a form application process within the Leadbolt+ section of the developer portal.

VIP Publisher Program High achieving VIP publishers looking to extend their app monetization results can now instantly apply to join Leadbolt’s VIP Publisher Program and benefit from the program’s ad strategy planning services and results-driven program managers. Applying for this program is simple and part of the Leadbolt+ section of the developer portal.

House Ads - House ads functionality is now extended to all ad types, allowing developers to maximize ad inventory fill. House ads are the perfect tool for app developers looking to build a user base for their new app titles.

Cross Promotion – Developers can promote their new titles to existing users with high quality cross-promotional interstitial ad units. Cross promotion is a great way to achieve app installs without cost or effort and improve new app rankings with help from their own network.

Real-time Analytics With a strengthened integration between Leadbolt and the Appfireworks product, developers have on hand the comprehensive toolset relevant to a modern app developer including analytics, install attribution, cross promotion, custom re-engagements and more.

With this Next Generation platform in place, Leadbolt’s customers are ready for the future. This is just the start of the new products and features rollout with more exciting announcements planned in the coming weeks. Stay tuned!

Connect with Leadbolt:

About Leadbolt

Leadbolt is an industry leading app discovery and monetization platform for developers and advertisers. Leadbolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. Leadbolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...