Welcome!

News Feed Item

Leadbolt Unveils their Next Generation Mobile Ad Platform

Leadbolt, a global discovery and monetization platform for mobile app developers and marketers, today officially unveiled its Next Generation Mobile Ad platform. Re-engineered from the ground up, this Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetization portal and including re-designed and extended ‘Leadbolt+’ capabilities, the Next generation platform will provide a strong basis for growth and profitability to Leadbolt’s network of app developer partners.

“Better design delivers better outcomes to our mobile app developer clients,” said Dale Carr, founder and CEO of Leadbolt. “With this in mind, we re-considered every aspect of the mobile advertising process looking for ways to deliver a future-proof platform whilst making it even easier for our app developers to achieve ROI quickly and efficiently. By making the platform more intuitive, easier to use, and introducing even more benefits, our developer clients are truly set up for success in the free mobile app economy.”

The platform changes have been through a comprehensive beta program this year prior to today’s launch. To start utilizing the improved technologies, app developers can sign up at www.leadbolt.com/developers-signup/.

Take a look at what’s unveiled today

New Developer Portal Experience – Re-envisioned from the ground up with a significant refresh that modernizes the UI experience whilst delivering exactly what is needed from a portal. With this refresh, it’s even simpler to get started, whilst the comprehensive reporting and analytic depth appreciated by the experienced user is simply a click away.

Enhanced Ad Serving – With extensive research, Leadbolt now delivers an even smarter ad serving engine and flexible ad formats to include comprehensive support for new phone models and high resolution devices. Advertisers can take advantage of Leadbolt’s double density creative support and developers will benefit from the increased engagement levels generated by Leadbolt’s intuitive ad formats.

Updated SDKs - Leadbolt’s iOS and Android SDK have been updated to take advantage of these Next Generation platform changes and deliver an even better in-app experience. Leadbolt’s Quickstart ads can get developers integrated in seconds. Developers using popular app development environments or mediation platforms can also fast-track their integrations with one of Leadbolt’s support SDK frameworks and platform wrappers.

Native Ads program App developers looking to build Native Ad experiences on top of Leadbolt’s quality ad inventory and ad serving engines can get started easily with Leadbolt’s direct-connect API ad-serving. Leadbolt’s robust and RESTful API service enables developers to show ads inside their apps natively. Getting started is just a form application process within the Leadbolt+ section of the developer portal.

VIP Publisher Program High achieving VIP publishers looking to extend their app monetization results can now instantly apply to join Leadbolt’s VIP Publisher Program and benefit from the program’s ad strategy planning services and results-driven program managers. Applying for this program is simple and part of the Leadbolt+ section of the developer portal.

House Ads - House ads functionality is now extended to all ad types, allowing developers to maximize ad inventory fill. House ads are the perfect tool for app developers looking to build a user base for their new app titles.

Cross Promotion – Developers can promote their new titles to existing users with high quality cross-promotional interstitial ad units. Cross promotion is a great way to achieve app installs without cost or effort and improve new app rankings with help from their own network.

Real-time Analytics With a strengthened integration between Leadbolt and the Appfireworks product, developers have on hand the comprehensive toolset relevant to a modern app developer including analytics, install attribution, cross promotion, custom re-engagements and more.

With this Next Generation platform in place, Leadbolt’s customers are ready for the future. This is just the start of the new products and features rollout with more exciting announcements planned in the coming weeks. Stay tuned!

Connect with Leadbolt:

About Leadbolt

Leadbolt is an industry leading app discovery and monetization platform for developers and advertisers. Leadbolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. Leadbolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
While presenting own advanced Robo-Advisory Platform, Michał Różański, Managing Partner at EARP and CEO at Empirica, will illustrate the most important issues of building tailored FinTech software in his session at 20th Cloud Expo. He will share experiences we have gained for over 6 years of developing solutions for financial institutions and FinTech companies, including robo-advisors. We welcome all FinTech innovators interested in how properly implemented technology can move their businesses f...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and valu...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...