Welcome!

News Feed Item

City of Sacramento Recognized With the 2014 Parking Matters Marketing & Communications Award

SAN DIEGO, CA--(Marketwired - June 19, 2014) - The City of Sacramento was recently recognized by the International Parking Institute (IPI) for its successful public education campaign in conjunction with the roll out of new smart parking meters. The 2014 Parking Matters Marketing & Communications Award is designed to recognize outstanding parking-related marketing, public relations, or communications programs or campaigns. The award was presented to the City by IPI at its recent conference and tradeshow in Dallas, TX.

Last year, the City of Sacramento undertook a massive modernization of its existing parking meter technologies, encompassing a mix of outdated single-space meters, some 20 years old, and pay-and-display pay stations. After a competitive bid process, San Diego-based parking meter manufacturer IPS Group, Inc. was selected to provide and install approximately 6,000 "smart" meters which offer payment options including cash and credit card and are wirelessly networked to a web-based management system.

The transition to the new smart meters signaled an end to a long-standing practice of allowing customers to purchase time at a pay-and-display station and walk back to their vehicles with a receipt as proof of payment. The new meters are also bringing an end to single-space meters that only accept quarters. In light of the significant changes affecting the public, the City's Parking Services Division staff concluded that a significant public education campaign was necessary.

"The new smart parking meters are simple to use, but we still needed to acclimate the downtown customers about how they operate and what an increase in convenience they will experience. So we set out to demonstrate just that," said Linda Tucker, media and communications specialist with the City.

The City's Parking Services Division began working with its new parking meter vendor, IPS Group, to develop a strategic marketing and public education campaign in order to educate the City's diverse business groups, motorists, and employees. This public-private partnership allowed the City to leverage IPS Group's experience gained from its vast installation base. As well, the City was able to increase its bandwidth by utilizing the IPS in-house creative team to structure multi-media messaging and marketing materials to meet the goals of the campaign. With input from IPS Group, the City's team identified the primary audiences, determined the methods of communications, and developed the marcom materials for distribution.

"It is important that we support our clients with an extensive set of services, such as marketing communications. When the public is fully engaged and informed, it increases the likelihood of success for the project overall," said Chad Randall, COO of IPS Group. "The City of Sacramento has done a great job ensuring their public is fully informed and educated on the new parking system, and we congratulate them on this well deserved award." 

The successful partnership between the City of Sacramento and IPS Group resulted in a seamless and efficient implementation of the new technology. With its public outreach in place from the start of the program, there have been few complaints and minimal confusion, along with increased compliance.

San Diego-based IPS Group, Inc. (www.ipsgroupinc.com) is a design, engineering and manufacturing company focused on ultra-low power wireless telecommunications and parking technologies. IPS manufactures its parking meters in the US and has been delivering world-class solutions to the telecommunications and parking industries for nearly 20 years. The company is best known for their patented credit card enabled, solar powered single-space parking meter, multi-space pay stations, vehicle detection sensors and comprehensive web-based meter management system.

The following files are available for download:

Contact:
Nicole Ybarra
619-886-8817

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.