Welcome!

News Feed Item

City of Sacramento Recognized With the 2014 Parking Matters Marketing & Communications Award

SAN DIEGO, CA--(Marketwired - June 19, 2014) - The City of Sacramento was recently recognized by the International Parking Institute (IPI) for its successful public education campaign in conjunction with the roll out of new smart parking meters. The 2014 Parking Matters Marketing & Communications Award is designed to recognize outstanding parking-related marketing, public relations, or communications programs or campaigns. The award was presented to the City by IPI at its recent conference and tradeshow in Dallas, TX.

Last year, the City of Sacramento undertook a massive modernization of its existing parking meter technologies, encompassing a mix of outdated single-space meters, some 20 years old, and pay-and-display pay stations. After a competitive bid process, San Diego-based parking meter manufacturer IPS Group, Inc. was selected to provide and install approximately 6,000 "smart" meters which offer payment options including cash and credit card and are wirelessly networked to a web-based management system.

The transition to the new smart meters signaled an end to a long-standing practice of allowing customers to purchase time at a pay-and-display station and walk back to their vehicles with a receipt as proof of payment. The new meters are also bringing an end to single-space meters that only accept quarters. In light of the significant changes affecting the public, the City's Parking Services Division staff concluded that a significant public education campaign was necessary.

"The new smart parking meters are simple to use, but we still needed to acclimate the downtown customers about how they operate and what an increase in convenience they will experience. So we set out to demonstrate just that," said Linda Tucker, media and communications specialist with the City.

The City's Parking Services Division began working with its new parking meter vendor, IPS Group, to develop a strategic marketing and public education campaign in order to educate the City's diverse business groups, motorists, and employees. This public-private partnership allowed the City to leverage IPS Group's experience gained from its vast installation base. As well, the City was able to increase its bandwidth by utilizing the IPS in-house creative team to structure multi-media messaging and marketing materials to meet the goals of the campaign. With input from IPS Group, the City's team identified the primary audiences, determined the methods of communications, and developed the marcom materials for distribution.

"It is important that we support our clients with an extensive set of services, such as marketing communications. When the public is fully engaged and informed, it increases the likelihood of success for the project overall," said Chad Randall, COO of IPS Group. "The City of Sacramento has done a great job ensuring their public is fully informed and educated on the new parking system, and we congratulate them on this well deserved award." 

The successful partnership between the City of Sacramento and IPS Group resulted in a seamless and efficient implementation of the new technology. With its public outreach in place from the start of the program, there have been few complaints and minimal confusion, along with increased compliance.

San Diego-based IPS Group, Inc. (www.ipsgroupinc.com) is a design, engineering and manufacturing company focused on ultra-low power wireless telecommunications and parking technologies. IPS manufactures its parking meters in the US and has been delivering world-class solutions to the telecommunications and parking industries for nearly 20 years. The company is best known for their patented credit card enabled, solar powered single-space parking meter, multi-space pay stations, vehicle detection sensors and comprehensive web-based meter management system.

The following files are available for download:

Contact:
Nicole Ybarra
619-886-8817

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.