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Avatier Reinforces User-Centric IT Initiative

Company Asserts Initiative Started Years Ago

SAN RAMON, CA -- (Marketwired) -- 06/19/14 -- While applauding its intent, Avatier questions whether Geoffrey Moore's User-Centric IT Initiative is addressing the future or the past in the company's latest blog "Identity Management Already Crossed Geoffrey Moore's Latest Chasm."

The user-centric IT movement is no longer new and has been continuously evolving over many years now, the post asserts. It points out that CIOs and their departments have been treating corporate users as their primary audience for some time. Enterprises striving for more productivity certainly have been making IT more user-centric, with the least friction from the IT department, for years. Many technology projects today in information security, networks, data centers, and storage continue to streamline their processes and measure success in terms of the impact on employees and business users.

"Identity management was one of the first proponents of user-centric IT; initially with self-service password reset where employees could handle most of the issues around password management by themselves, to the introduction of the first IT store over six years ago for user provisioning and access management," commented Nelson Cicchitto, Founder and CEO of Avatier. "So I was more than a little surprised to see Okta view this as an 'initiative.' In our industry, as Gartner has pointed out, this is no longer an initiative. It's been core to the business for several years now."

About Avatier

Avatier is the identity management company designed for business users. We automate and unify enterprise operations by standardizing business processes with an IT store. Our IT service catalog creates a single system of record for access requests and IT audit.

Our easily extensible identity management system lowers operational costs and provides corporate governance visibility. Avatier automates workflow and compliance reviews to reduce IT governance risks.

Founded in 1997, Avatier is headquartered in the San Francisco Bay area with offices in Chicago, Dallas, New York, Washington DC, London, Munich, Singapore, Dublin, and Sydney. Our products operate globally for customers like Marriott, DHL, ESPN, Halliburton, Starbucks and hundreds more. For more information, please visit www.avatier.com and follow @Avatier on Twitter.

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