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PR Firm Phillips & Company Launches Education Technology & Innovation Practice
|By Business Wire
|June 19, 2014 11:15 AM EDT
& Company, a global communications firm that helps clients
create, defend and sustain leadership positions through public relations
and market development, today announced the addition of its Education
Technology & Innovation practice area focused on creating
leadership positions for its clients serving education and education
Mobile technology and new social engagement platforms are challenging
educational institutions to adapt to changing expectations and new norms
in learning both in K-12 education and higher learning. Investments in
STEM education, and now STEAM education (STEM + Art), are also driving
educators and corporate trainers to reassess the choices they have in
technology and systems. As these trends shift cultural attitudes about
learning and training, colleges and universities are finding it
necessary to provide real-world value and experiential learning beyond
“Technology is redefining what is possible in education and training and
that is radically changing the expectations of students, educators,
workers and institutions of learning,” said Rich Phillips, president of
Phillips & Company. “Over the next 10 years, the classroom will evolve
to support engagement learning and companies that recognize how to build
brand integrity and trust with schools and educators will win market
share and ultimately help reinvent education. We will continue to work
with those emerging leaders that are bringing value to the educational
Phillips & Company has worked with solutions providers, nonprofit
organizations and government agencies in education and technology,
Learning (interactive media, digital content and delivery platform
provider), St. Gabriel’s Catholic School in Austin, Texas and with
several NASA education programs, including the NASA Explorer Schools
program, NASA Science Engineering Mathematics and Aerospace Academy (SEMAA)
and the NASA Aerospace Education Laboratory (AEL).
The firm also worked with AVAI Systems to create and launch its OnCampus™
line of personal and enterprise mobile applications for the college
campus environment. Phillips & Company’s market analysis, product and
market development support and communication strategy helped AVAI enter
the emerging market for vertically integrated campus automation and
This year, Phillips was selected by Texas
A&M Engineering Experiment Station (TEES) to help the agency and
its 34 research centers develop business communication strategies that
support and sustain the strategic leadership position of the agency.
recently reported that the global spend on education technology within
classrooms reached $13 billion last year, up 11% on 2012, and is
expected to reach $19 billion by 2018. K-12 public schools are working
with technology companies, including Apple,
Cisco and Google, and many startups to integrate the use of
technology in the classroom.
A recent study
of college students conducted by the Proceedings of the National Academy
of Sciences showed that active learning, or “engagement learning”
increases test scores and decreases failing grades in undergraduate STEM
“Demand for technology solutions in education continues to grow, as does
the demand for STEM education programs and initiatives—despite recent
cuts in some overall education budgets,” said Phillips. “Understanding
how to communicate your vision and the value of your product or service
to educators is essential to achieving momentum in a market that is
growing and becoming more complex for decision makers to navigate.”
The Phillips leadership and education management teams include former
educators and education advisors. The company provides market leadership
campaigns for its education and technology clients through brand
positioning, public relations, public affairs and marketing strategies.
Education Technology & Innovation is now among Phillips & Company’s six
area specialties, which are Space Exploration & Technology, Digital
Security & Surveillance, Mobile Computing & Wireless Technology,
Next-Generation Telecommunications, Homeland Security & Defense, and
Energy & Green Technology.
About Phillips & Company
Phillips & Company is a global communications firm that helps clients
create, defend and sustain leadership positions through public relations
and market development. With a focus on education, space technology,
homeland and digital security, mobile computing, telecommunications and
energy, we help Fortune 1000 companies, startups and non-profits focus
on the opportunities and strategies that accelerate market adoption and
success. Ultimately, we help clients create demand for their products,
services and ideas by broadening and reinforcing the trust customers,
partners and investors have in their organization. Headquartered in
Austin, Texas, Phillips & Company has operations in Washington, D.C.;
Atlanta; St. Louis; London; and Hong Kong. For more information, please
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