|By Business Wire||
|June 19, 2014 11:15 AM EDT||
Phillips & Company, a global communications firm that helps clients create, defend and sustain leadership positions through public relations and market development, today announced the addition of its Education Technology & Innovation practice area focused on creating leadership positions for its clients serving education and education technology markets.
Mobile technology and new social engagement platforms are challenging educational institutions to adapt to changing expectations and new norms in learning both in K-12 education and higher learning. Investments in STEM education, and now STEAM education (STEM + Art), are also driving educators and corporate trainers to reassess the choices they have in technology and systems. As these trends shift cultural attitudes about learning and training, colleges and universities are finding it necessary to provide real-world value and experiential learning beyond the classroom.
“Technology is redefining what is possible in education and training and that is radically changing the expectations of students, educators, workers and institutions of learning,” said Rich Phillips, president of Phillips & Company. “Over the next 10 years, the classroom will evolve to support engagement learning and companies that recognize how to build brand integrity and trust with schools and educators will win market share and ultimately help reinvent education. We will continue to work with those emerging leaders that are bringing value to the educational experience.”
Phillips & Company has worked with solutions providers, nonprofit organizations and government agencies in education and technology, including LEGO™ Education, Ignite! Learning (interactive media, digital content and delivery platform provider), St. Gabriel’s Catholic School in Austin, Texas and with several NASA education programs, including the NASA Explorer Schools program, NASA Science Engineering Mathematics and Aerospace Academy (SEMAA) and the NASA Aerospace Education Laboratory (AEL).
The firm also worked with AVAI Systems to create and launch its OnCampus™ line of personal and enterprise mobile applications for the college campus environment. Phillips & Company’s market analysis, product and market development support and communication strategy helped AVAI enter the emerging market for vertically integrated campus automation and security.
This year, Phillips was selected by Texas A&M Engineering Experiment Station (TEES) to help the agency and its 34 research centers develop business communication strategies that support and sustain the strategic leadership position of the agency.
Futuresource recently reported that the global spend on education technology within classrooms reached $13 billion last year, up 11% on 2012, and is expected to reach $19 billion by 2018. K-12 public schools are working with technology companies, including Apple, Cisco and Google, and many startups to integrate the use of technology in the classroom.
A recent study of college students conducted by the Proceedings of the National Academy of Sciences showed that active learning, or “engagement learning” increases test scores and decreases failing grades in undergraduate STEM courses.
“Demand for technology solutions in education continues to grow, as does the demand for STEM education programs and initiatives—despite recent cuts in some overall education budgets,” said Phillips. “Understanding how to communicate your vision and the value of your product or service to educators is essential to achieving momentum in a market that is growing and becoming more complex for decision makers to navigate.”
The Phillips leadership and education management teams include former educators and education advisors. The company provides market leadership campaigns for its education and technology clients through brand positioning, public relations, public affairs and marketing strategies.
Education Technology & Innovation is now among Phillips & Company’s six other practice area specialties, which are Space Exploration & Technology, Digital Security & Surveillance, Mobile Computing & Wireless Technology, Next-Generation Telecommunications, Homeland Security & Defense, and Energy & Green Technology.
About Phillips & Company
Phillips & Company is a global communications firm that helps clients create, defend and sustain leadership positions through public relations and market development. With a focus on education, space technology, homeland and digital security, mobile computing, telecommunications and energy, we help Fortune 1000 companies, startups and non-profits focus on the opportunities and strategies that accelerate market adoption and success. Ultimately, we help clients create demand for their products, services and ideas by broadening and reinforcing the trust customers, partners and investors have in their organization. Headquartered in Austin, Texas, Phillips & Company has operations in Washington, D.C.; Atlanta; St. Louis; London; and Hong Kong. For more information, please visit www.phillipscompany.com.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 13, 2016 03:45 AM EST Reads: 241
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 13, 2016 03:00 AM EST Reads: 462
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 13, 2016 02:30 AM EST Reads: 367
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 13, 2016 02:30 AM EST Reads: 368
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 13, 2016 12:45 AM EST Reads: 273
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 12, 2016 10:00 PM EST Reads: 245
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 12, 2016 09:45 PM EST Reads: 386
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 12, 2016 09:00 PM EST Reads: 135
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 12, 2016 06:00 PM EST
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 12, 2016 06:00 PM EST Reads: 404
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 12, 2016 04:45 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 12, 2016 04:30 PM EST Reads: 192
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 12, 2016 04:30 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 12, 2016 04:15 PM EST Reads: 432
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
Feb. 12, 2016 04:15 PM EST