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Mister Transmission Commits to Raising $50K for Canadian Breast Cancer Foundation

Mister Transmission shops coast-coast will run in the Canadian Breast Cancer Foundation CIBC Run for the Cure on October 5, 2014.

TORONTO, ONTARIO -- (Marketwired) -- 06/19/14 -- Mister Transmission, Canada's largest chain of transmission and technology experts, is proud to announce a new partnership with Canadian Breast Cancer Foundation. To support the cause, Mister Transmission shops from coast-to-coast have committed to raising a minimum of $50K by October 31, 2014. The agreement was finalized in May of 2014.

This is the first time Mister Transmission has co-branded with a national charity. Mister Transmission will kick off its fundraising tomorrow with a golf tournament at the King's Riding Golf Club in Aurora, Ontario. All net proceeds from the event will be donated to the Foundation.

"We tried to identify a charity that aligns with our brand and that we could feel good about," said Randall A. Moore, President and CEO, Mister Transmission (International). "When we learned a large number of our employees' family and friends have been affected by breast cancer, we knew it was the perfect fit."

Participating Mister Transmission shops will participate in the run in support of fellow employees and franchise owners, as well as the millions of people affected by breast cancer in Canada. To show their commitment further, Moore has agreed to dye his hair pink if they reach their goal by October 1, 2014.

The CIBC Run for the Cure is the largest single-day event of its kind in Canada. Funds raised are donated to support groundbreaking research, education, and advocacy initiatives across Canada.

About Mister Transmission (International)

Mister Transmission is Canada's leading experts of transmission and technology repair. Founded in 1963 by the Brillinger family, and acquired November 6, 2013 by Responsive Brands Inc. Mister Transmission has spent more than 50 years keeping customers on the road. With more than 65 locations coast-to-coast, Mister Transmission is able to offer unbeatable warranty protection, expert service and quality transmission repairs. For more information, please visit http://www.mistertransmission.com/cbcf-wecare.

About Responsive Brands Inc.

Responsive Brands Inc. is a private company, making private placements in strongly branded companies. Responsive Brands was founded in 2013 by Paul Craven and partners. For more information, please visit www.responsivebrands.ca.

About the Canadian Breast Cancer Foundation CIBC Run for the Cure

Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for the Cure has been the largest, single-day, volunteer-led fundraising event in support of creating a future without breast cancer. Join us on Sunday, October 5, 2014 in one of our 65 communities across Canada as we come together to make a real difference in the lives of those affected by breast cancer.

Funds raised at the CIBC Run for the Cure are invested in breast cancer research and education programs that are having an impact. For more information, visit www.cibcrunforthecure.com.

About Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Join us at www.cbcf.org.

About CIBC

CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. In 2013, CIBC contributed more than $41 million to nearly 1,900 charitable and non-profit initiatives in more than 430 communities. You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.

For media inquiries please contact:
Mister Transmission (International)
Belinda Dodaro

Information for supporting organizations:

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