News Feed Item
TechTarget Reaffirms Q2 2014 and Full Year 2014 Guidance and Provides Update on Organic Traffic Growth
|By Business Wire
|June 19, 2014 02:30 PM EDT
TechTarget, Inc. (NASDAQ: TTGT) today announced that the Company is
affirming Q2 2014 and full year 2014 revenue and Adjusted EBITDA
guidance previously provided on May 6, 2014. Refer to TechTarget’s Q1
Earnings Release to view this guidance.
Organic Traffic Update
Recent published reports have estimated, based on sampling, the
potential impact of the recent Panda 4.0 Google algorithm change on
various domains, including TechTarget. While TechTarget has seen an
impact on certain sites, these estimates are overstated. Even after the
algorithm change, TechTarget year over year organic search traffic
continues to track ahead of last year on all measures – up over 30% year
to date, up over 15% quarter to date, and up single-digit percentages
since May 20th, the release date of Panda 4.0. Organic search traffic is
not the Company’s only source of traffic and TechTarget also continues
to see year over year growth with its other traffic sources.
TechTarget Revenue Composition
The primary sources of TechTarget’s revenue are lead generation,
international revenue, IT Deal Alert and custom branding, which are not
directly correlated to organic traffic from Google. Fluctuations in
organic traffic have a minimal impact on TechTarget’s revenue,
positively or negatively.
Historical Perspective on Google Algorithm Changes
From TechTarget Chairman and CEO, Greg Strakosch:
“Our experience with the recent Google Panda 4.0 algorithm change is
consistent with what we’ve seen on previous algorithm changes over the
almost 15 years that we have been in business. We operate over 120
websites, and in the immediate aftermath of an algorithm change, we see
some sites’ traffic increase and others decline.
On a broader point – our experience is that there is an enormous amount
of fluctuation after a major Google algorithm change. The impact of the
change a week or a month after that change is less relevant than what
happens over a longer period of time as the algorithm is constantly
being modified. Our previous experiences have been very consistent in
that we’ve seen that Google’s algorithm changes have always benefitted
quality content sites, and regardless of any short term impact, we’ve
always seen our organic traffic grow from these algorithm changes over
time. These types of changes are part of our normal operating
Google has been making changes to their algorithm as long as we’ve been
in business. The foundation of our business is that we produce high
quality, targeted content that is very useful for IT professionals when
they are researching which products to buy. The market, and Google, has
always rewarded high quality content like ours as our 15-year track
record of audience growth demonstrates.”
Forward Looking Statements
Certain matters included in this press release may be considered to be
“forward-looking statements” within the meaning of the Securities Act of
1933 and the Securities Exchange Act of 1934, as amended by the Private
Securities Litigation Reform Act of 1995. Those statements include
statements regarding the intent, belief or current expectations of the
Company and members of our management team. All statements contained in
this press release, other than statements of historical fact, are
forward-looking statements, including those regarding: guidance on our
future financial results and other projections or measures of our future
performance; our expectations concerning market opportunities and our
ability to capitalize on them; and the amount and timing of the benefits
expected from acquisitions, from new products or services and from other
potential sources of additional revenue. Investors and prospective
investors are cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and uncertainties,
and that actual results may differ materially from those contemplated by
such forward-looking statements. These statements speak only as of the
date of this press release and are based on our current plans and
expectations, and they involve risks and uncertainties that could cause
actual future events or results to be different than those described in
or implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, those relating to: market
acceptance of our products and services, including particularly
continued increased sales of our IT Deal Alert offering and continued
increased international growth; relationships with customers, strategic
partners and our employees; difficulties in integrating acquired
businesses; and changes in economic or regulatory conditions or other
trends affecting the Internet, Internet advertising and information
technology industries. These and other important risk factors are
discussed or referenced in our Annual Report on Form 10-K filed with the
Securities and Exchange Commission, under the heading “Risk Factors” and
elsewhere, and any subsequent periodic or current reports filed by us
with the SEC. Except as required by applicable law or regulation, we do
not undertake any obligation to update our forward-looking statements to
reflect future events or circumstances.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget’s
Activity Intelligence platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
technical priorities and business needs. With more than 120
technology-specific websites and a wide selection of custom advertising,
branding, lead generation, and sales enablement solutions, TechTarget
delivers unparalleled reach and innovative opportunities to drive
technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
and follow us @TechTarget.
(C) 2014 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and IT Deal Alert and
Activity Intelligence are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement.
In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 29, 2016 10:15 PM EDT Reads: 280
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,485
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 29, 2016 08:30 PM EDT Reads: 2,438
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage.
Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 29, 2016 08:15 PM EDT Reads: 1,869
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 29, 2016 08:00 PM EDT Reads: 911
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes.
In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 29, 2016 07:45 PM EDT Reads: 1,661
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 1,980
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data.
In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 29, 2016 06:45 PM EDT Reads: 834
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH.
Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 29, 2016 06:15 PM EDT Reads: 793
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls?
In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 29, 2016 06:15 PM EDT Reads: 323
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open.
Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 29, 2016 04:30 PM EDT Reads: 3,567
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
All major researchers estimate there will be tens of billions devices - comp...
Aug. 29, 2016 02:15 PM EDT Reads: 3,745
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing.
In his session at 19th Cloud Expo, Raghav...
Aug. 29, 2016 02:00 PM EDT Reads: 1,001
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value.
In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 29, 2016 12:45 PM EDT Reads: 2,028
There is growing need for data-driven applications and the need for digital platforms to build these apps.
In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications.
In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 839