|By Marketwired .||
|June 19, 2014 03:07 PM EDT||
NEW YORK, NY -- (Marketwired) -- 06/19/14 -- The Advertising Research Foundation (ARF) is proud to announce that Gayle Fuguitt, CEO and President of the ARF, will be inducted into the Market Research Council, Inc.'s (MRC) Hall of Fame. Gayle is receiving this honor alongside Stuart Agres, Trustee & Chief Financial Officer, Adduce Foundation. The recipients will be honored at MRC's luncheon at the Yale Club of New York on Friday, June 20.
The Marketing Research Council was founded in 1927 and meets regularly to promote new research technology and maintain quality in the industry. Its Hall of Fame, established in 1977, recognizes those who have made distinguished and outstanding accomplishments in the Market Research industry, specifically as leaders or high-profile researchers. Previous inductees include many names familiar to the general public such as David Ogilvy, Erwin Ephron, Art Nielsen and David Poltrack.
Holly Jarrell, MRC President, described why Gayle was bestowed with this honor: "Gayle has been a change agent in the field of research both during her 32-year tenure at General Mills and as the ARF's transformative leader. She has served our industry with distinction and truly embodies the qualities MRC seeks in its Hall of Fame members."
Prior to her appointment to the ARF as CEO and President, Gayle served General Mills for 32 years, where she most recently was the first ever Vice President of global consumer insights. Gayle is widely cited for her pioneering research and leadership role at General Mills. For example, Gayle led the transfer of 85% of research from traditional to internet research at General Mills back in 1998. Today at the ARF, Gayle has led the organization to a new role of strategic relevance, and is creating an organization that will lead analysts through the most complex challenges of this era, including audience measurement and programmatic buying.
"It is a true honor to be a part of MRC's Hall of Fame, and it inspires me and the Advertising Research Foundation to continue to make strides," said Fuguitt. "At this year's 2014 Audience Measurement, I issued a code red imperative for analysts to lead their organizations through measurement challenges present in today's new media environment. We will continue to build on this important work."
The Advertising Research Foundation and its members have a legacy within MRC's Hall of Fame. Past winners include 14 of the ARF's former Board Chairs, and one former president.
About The Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.
646 380 4769
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 27, 2016 06:45 AM EDT Reads: 3,280
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Sep. 27, 2016 06:45 AM EDT Reads: 3,187
Sep. 27, 2016 06:30 AM EDT Reads: 3,594
Sep. 27, 2016 06:30 AM EDT Reads: 1,783
Sep. 27, 2016 06:15 AM EDT Reads: 2,597
Sep. 27, 2016 06:00 AM EDT Reads: 2,551
Sep. 27, 2016 05:30 AM EDT Reads: 1,147
Sep. 27, 2016 05:15 AM EDT Reads: 1,443
Sep. 27, 2016 04:45 AM EDT Reads: 1,145
Sep. 27, 2016 04:30 AM EDT Reads: 1,982
Sep. 27, 2016 04:15 AM EDT Reads: 2,092
Sep. 27, 2016 04:00 AM EDT Reads: 2,440
Sep. 27, 2016 04:00 AM EDT Reads: 2,687
Sep. 27, 2016 03:15 AM EDT Reads: 989
Sep. 27, 2016 03:00 AM EDT Reads: 2,775