Welcome!

Blog Post

Ways Your Website Can Help You Boost Profits

Turn your website into a profit center

If you're a modern business, two things are probably true: one, you have a website, and two, it's not making you as much money as it could. The fact is, most people put up websites without a clear idea of how the site will bring in profit, and for some people the idea of making money off a website is revolutionary. Fortunately, it's not difficult to turn even dead-weight websites into profit centers -- here are a few ideas to get you started.

Driving Sales and Collecting Leads

The most obvious way to increase profits with your website is by increasing sales and bringing in more leads. Each person who visits your website is an opportunity to sell your products or services. If you have the ability to accept credit cards online, your goal should be to maximize the number of people who make a purchase from you on your website.          

In the event it's not feasible to allow purchases online (or even if it is), your second goal should be to capture sales leads -- in other words, the personal details of people who might buy from you but who aren't quite convinced yet.           

Remember, your website is a remarkable tool for overcoming potential objections, communicating the value you offer, influencing the customer's buying decision, and providing a steady flow of new prospective customer. Your sales team will have a much higher success rate calling on someone who's already expressed interest (by filling in a form on your website) than cold-calling someone out of the blue. The more people who express interest and give you their personal details, the more likely your sales team will make sales.

Selling Internationally

Your sales team may not speak very good Spanish, but thanks to website translation (example: http://www.simpletranslation.com/webtranslate) your "electronic salesman" can speak it fluently. By making your website available in several languages, you open your business up to customers from overseas, and a flow of new business which it would be very difficult to bring in otherwise.         

Up-Sell and Cross-Sell

One of the greatest benefits of selling with a website is you can make one change and have it automatically applied to every future transaction. Your "electronic salesman" will never forget to up-sell a new customer after he or she makes a purchase, provided you set it up that way. When someone makes a purchase, think about what else you can offer them immediately which they would like to buy. Add-ons, warranties, and accessories can incrementally increase the size of an average customer's purchase... and greatly increase your profits. 

The same goes for cross-selling. Someone who's interested in one product may also be interested in a complimentary product, even if they haven't realized it yet. Therefore, show them an ad or offer them a discount on a complimentary product at the time of purchase.   

Maximize Repeat Purchases

It's very hard to tell whether you're making a mistake offline which is costing you sales unnecessarily, but with a website you can track how it is being used and maximize your results. By looking at how people use your website, you can tell if a particular page or element is confusing or welcoming, and develop new ways to keep bringing customers back.        

Once you have a buyer, use automated (but tasteful and "non-spammy") email reminders to alert them to new purchase opportunities. Remember, it's much easier to get a sale from someone who's already purchased from you.    

Save Time and Reduce Costs

A website is more than a tool for bringing in sales and leads. You can also use it to reduce the time involved in servicing each particular customer. For service businesses, this may mean offering forms online to reduce the amount of time customers have to spend talking with your staff, and allowing customers to input their details directly into your system. In other cases it may mean offering customer service online, to reduce costly calls into your service department.   

Similarly, a simple "frequently asked questions" page can answer the most common questions you get by phone or email. To be sure, some people will never read and simply call, but providing the questions online will reduce the amount of time you spend answering the same thing over and over. You can find some tips on creating a useful FAQ page here: http://sixrevisions.com/user-interface/designing-effective-faq-pages/.

Ultimately, profit is simply income minus expenses. A website can be used to both increase your income and decrease your expenses -- the one by bringing in more leads and sales, the other by reducing the amount of time and cost needed for each transaction.

More Stories By Alex Pejak

Alex Pejak is an economist currently working on a few projects in Australia. She is passionate about market research and project management. She is also interested in topics related to business IT and career development.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...