Welcome!

Blog Post

Ways Your Website Can Help You Boost Profits

Turn your website into a profit center

If you're a modern business, two things are probably true: one, you have a website, and two, it's not making you as much money as it could. The fact is, most people put up websites without a clear idea of how the site will bring in profit, and for some people the idea of making money off a website is revolutionary. Fortunately, it's not difficult to turn even dead-weight websites into profit centers -- here are a few ideas to get you started.

Driving Sales and Collecting Leads

The most obvious way to increase profits with your website is by increasing sales and bringing in more leads. Each person who visits your website is an opportunity to sell your products or services. If you have the ability to accept credit cards online, your goal should be to maximize the number of people who make a purchase from you on your website.          

In the event it's not feasible to allow purchases online (or even if it is), your second goal should be to capture sales leads -- in other words, the personal details of people who might buy from you but who aren't quite convinced yet.           

Remember, your website is a remarkable tool for overcoming potential objections, communicating the value you offer, influencing the customer's buying decision, and providing a steady flow of new prospective customer. Your sales team will have a much higher success rate calling on someone who's already expressed interest (by filling in a form on your website) than cold-calling someone out of the blue. The more people who express interest and give you their personal details, the more likely your sales team will make sales.

Selling Internationally

Your sales team may not speak very good Spanish, but thanks to website translation (example: http://www.simpletranslation.com/webtranslate) your "electronic salesman" can speak it fluently. By making your website available in several languages, you open your business up to customers from overseas, and a flow of new business which it would be very difficult to bring in otherwise.         

Up-Sell and Cross-Sell

One of the greatest benefits of selling with a website is you can make one change and have it automatically applied to every future transaction. Your "electronic salesman" will never forget to up-sell a new customer after he or she makes a purchase, provided you set it up that way. When someone makes a purchase, think about what else you can offer them immediately which they would like to buy. Add-ons, warranties, and accessories can incrementally increase the size of an average customer's purchase... and greatly increase your profits. 

The same goes for cross-selling. Someone who's interested in one product may also be interested in a complimentary product, even if they haven't realized it yet. Therefore, show them an ad or offer them a discount on a complimentary product at the time of purchase.   

Maximize Repeat Purchases

It's very hard to tell whether you're making a mistake offline which is costing you sales unnecessarily, but with a website you can track how it is being used and maximize your results. By looking at how people use your website, you can tell if a particular page or element is confusing or welcoming, and develop new ways to keep bringing customers back.        

Once you have a buyer, use automated (but tasteful and "non-spammy") email reminders to alert them to new purchase opportunities. Remember, it's much easier to get a sale from someone who's already purchased from you.    

Save Time and Reduce Costs

A website is more than a tool for bringing in sales and leads. You can also use it to reduce the time involved in servicing each particular customer. For service businesses, this may mean offering forms online to reduce the amount of time customers have to spend talking with your staff, and allowing customers to input their details directly into your system. In other cases it may mean offering customer service online, to reduce costly calls into your service department.   

Similarly, a simple "frequently asked questions" page can answer the most common questions you get by phone or email. To be sure, some people will never read and simply call, but providing the questions online will reduce the amount of time you spend answering the same thing over and over. You can find some tips on creating a useful FAQ page here: http://sixrevisions.com/user-interface/designing-effective-faq-pages/.

Ultimately, profit is simply income minus expenses. A website can be used to both increase your income and decrease your expenses -- the one by bringing in more leads and sales, the other by reducing the amount of time and cost needed for each transaction.

More Stories By Alex Pejak

Alex Pejak is an economist currently working on a few projects in Australia. She is passionate about market research and project management. She is also interested in topics related to business IT and career development.

Latest Stories
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.