Welcome!

Blog Post

Ways Your Website Can Help You Boost Profits

Turn your website into a profit center

If you're a modern business, two things are probably true: one, you have a website, and two, it's not making you as much money as it could. The fact is, most people put up websites without a clear idea of how the site will bring in profit, and for some people the idea of making money off a website is revolutionary. Fortunately, it's not difficult to turn even dead-weight websites into profit centers -- here are a few ideas to get you started.

Driving Sales and Collecting Leads

The most obvious way to increase profits with your website is by increasing sales and bringing in more leads. Each person who visits your website is an opportunity to sell your products or services. If you have the ability to accept credit cards online, your goal should be to maximize the number of people who make a purchase from you on your website.          

In the event it's not feasible to allow purchases online (or even if it is), your second goal should be to capture sales leads -- in other words, the personal details of people who might buy from you but who aren't quite convinced yet.           

Remember, your website is a remarkable tool for overcoming potential objections, communicating the value you offer, influencing the customer's buying decision, and providing a steady flow of new prospective customer. Your sales team will have a much higher success rate calling on someone who's already expressed interest (by filling in a form on your website) than cold-calling someone out of the blue. The more people who express interest and give you their personal details, the more likely your sales team will make sales.

Selling Internationally

Your sales team may not speak very good Spanish, but thanks to website translation (example: http://www.simpletranslation.com/webtranslate) your "electronic salesman" can speak it fluently. By making your website available in several languages, you open your business up to customers from overseas, and a flow of new business which it would be very difficult to bring in otherwise.         

Up-Sell and Cross-Sell

One of the greatest benefits of selling with a website is you can make one change and have it automatically applied to every future transaction. Your "electronic salesman" will never forget to up-sell a new customer after he or she makes a purchase, provided you set it up that way. When someone makes a purchase, think about what else you can offer them immediately which they would like to buy. Add-ons, warranties, and accessories can incrementally increase the size of an average customer's purchase... and greatly increase your profits. 

The same goes for cross-selling. Someone who's interested in one product may also be interested in a complimentary product, even if they haven't realized it yet. Therefore, show them an ad or offer them a discount on a complimentary product at the time of purchase.   

Maximize Repeat Purchases

It's very hard to tell whether you're making a mistake offline which is costing you sales unnecessarily, but with a website you can track how it is being used and maximize your results. By looking at how people use your website, you can tell if a particular page or element is confusing or welcoming, and develop new ways to keep bringing customers back.        

Once you have a buyer, use automated (but tasteful and "non-spammy") email reminders to alert them to new purchase opportunities. Remember, it's much easier to get a sale from someone who's already purchased from you.    

Save Time and Reduce Costs

A website is more than a tool for bringing in sales and leads. You can also use it to reduce the time involved in servicing each particular customer. For service businesses, this may mean offering forms online to reduce the amount of time customers have to spend talking with your staff, and allowing customers to input their details directly into your system. In other cases it may mean offering customer service online, to reduce costly calls into your service department.   

Similarly, a simple "frequently asked questions" page can answer the most common questions you get by phone or email. To be sure, some people will never read and simply call, but providing the questions online will reduce the amount of time you spend answering the same thing over and over. You can find some tips on creating a useful FAQ page here: http://sixrevisions.com/user-interface/designing-effective-faq-pages/.

Ultimately, profit is simply income minus expenses. A website can be used to both increase your income and decrease your expenses -- the one by bringing in more leads and sales, the other by reducing the amount of time and cost needed for each transaction.

More Stories By Alex Pejak

Alex Pejak is an economist currently working on a few projects in Australia. She is passionate about market research and project management. She is also interested in topics related to business IT and career development.

Latest Stories
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...