Welcome!

Blog Post

Ways Your Website Can Help You Boost Profits

Turn your website into a profit center

If you're a modern business, two things are probably true: one, you have a website, and two, it's not making you as much money as it could. The fact is, most people put up websites without a clear idea of how the site will bring in profit, and for some people the idea of making money off a website is revolutionary. Fortunately, it's not difficult to turn even dead-weight websites into profit centers -- here are a few ideas to get you started.

Driving Sales and Collecting Leads

The most obvious way to increase profits with your website is by increasing sales and bringing in more leads. Each person who visits your website is an opportunity to sell your products or services. If you have the ability to accept credit cards online, your goal should be to maximize the number of people who make a purchase from you on your website.          

In the event it's not feasible to allow purchases online (or even if it is), your second goal should be to capture sales leads -- in other words, the personal details of people who might buy from you but who aren't quite convinced yet.           

Remember, your website is a remarkable tool for overcoming potential objections, communicating the value you offer, influencing the customer's buying decision, and providing a steady flow of new prospective customer. Your sales team will have a much higher success rate calling on someone who's already expressed interest (by filling in a form on your website) than cold-calling someone out of the blue. The more people who express interest and give you their personal details, the more likely your sales team will make sales.

Selling Internationally

Your sales team may not speak very good Spanish, but thanks to website translation (example: http://www.simpletranslation.com/webtranslate) your "electronic salesman" can speak it fluently. By making your website available in several languages, you open your business up to customers from overseas, and a flow of new business which it would be very difficult to bring in otherwise.         

Up-Sell and Cross-Sell

One of the greatest benefits of selling with a website is you can make one change and have it automatically applied to every future transaction. Your "electronic salesman" will never forget to up-sell a new customer after he or she makes a purchase, provided you set it up that way. When someone makes a purchase, think about what else you can offer them immediately which they would like to buy. Add-ons, warranties, and accessories can incrementally increase the size of an average customer's purchase... and greatly increase your profits. 

The same goes for cross-selling. Someone who's interested in one product may also be interested in a complimentary product, even if they haven't realized it yet. Therefore, show them an ad or offer them a discount on a complimentary product at the time of purchase.   

Maximize Repeat Purchases

It's very hard to tell whether you're making a mistake offline which is costing you sales unnecessarily, but with a website you can track how it is being used and maximize your results. By looking at how people use your website, you can tell if a particular page or element is confusing or welcoming, and develop new ways to keep bringing customers back.        

Once you have a buyer, use automated (but tasteful and "non-spammy") email reminders to alert them to new purchase opportunities. Remember, it's much easier to get a sale from someone who's already purchased from you.    

Save Time and Reduce Costs

A website is more than a tool for bringing in sales and leads. You can also use it to reduce the time involved in servicing each particular customer. For service businesses, this may mean offering forms online to reduce the amount of time customers have to spend talking with your staff, and allowing customers to input their details directly into your system. In other cases it may mean offering customer service online, to reduce costly calls into your service department.   

Similarly, a simple "frequently asked questions" page can answer the most common questions you get by phone or email. To be sure, some people will never read and simply call, but providing the questions online will reduce the amount of time you spend answering the same thing over and over. You can find some tips on creating a useful FAQ page here: http://sixrevisions.com/user-interface/designing-effective-faq-pages/.

Ultimately, profit is simply income minus expenses. A website can be used to both increase your income and decrease your expenses -- the one by bringing in more leads and sales, the other by reducing the amount of time and cost needed for each transaction.

More Stories By Alex Pejak

Alex Pejak is an economist currently working on a few projects in Australia. She is passionate about market research and project management. She is also interested in topics related to business IT and career development.

Latest Stories
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...