|By Business Wire||
|June 20, 2014 09:02 AM EDT||
NCC Group, the global information assurance specialist, has today announced its plans for .trust, a unique generic top-level domain (gTLD) that aims to provide a safer and more trustworthy Internet for both businesses and consumers.
A .trust domain will help protect an organization’s brand, reputation and sensitive customer information by enforcing the highest level of security and reliability. For consumers, it will provide a clear signal that a site is what it claims to be and is a safe place to do business, interact and share information.
Responding to the demands of the world’s online community, ICANN is currently operating a program to add thousands more gTLDs over the next few years. The majority of these new domains will be used to categorize companies and individuals into physical locations, industry segments or brands. In contrast, .trust has been created as a gated community to make the Internet more secure.
Rob Cotton, CEO at NCC Group said: “The Internet is a lawless world – ungovernable, unmanageable and insecure. Consumer confidence has gone, and businesses are at a loss at how to combat the risks.
“The new rollout of gTLDs is further changing the shape of the Internet. Cybersquatting and phishing were big issues with just 22 gTLDs, but with over 1,400 set to be introduced, these problems are set to get exponentially worse. The cost for a business to protect its online presence and purchase all possible domain combinations will also be extortionate.
“The benefits to businesses of having a .trust gTLD are immediately obvious. It will act as a key differentiator, bringing back consumer confidence by protecting customers as they transact and interact online.
“The Internet is set to change forever, and at NCC Group we are committed to changing it for the good, making it a safer place and introducing trust.”
Applicants for a .trust domain will have to verify their identify, ensure their organization is secure by complying to a strict and specific code of security policies and assure their infrastructure remains safe by undergoing regular compliance scanning.
The policies have been developed by a coalition of industry and NCC Group experts, and adhering to them will help provide comprehensive protection from vulnerabilities that threaten to compromise integrity, availability and privacy.
Cotton continued: “End users will come to recognize .trust as an island of trusted brands in a new confusing namespace.”
Pioneer businesses in San Francisco have been involved in the process of developing the security protocols for .trust for several months, and some of these will be among the first to take up the .trust domain when it is available for registration towards the end of Q3. Ultimately, brands with high customer data security needs—including banks and retailers—are expected to find .trust most appealing.
Notes to Editors – Further Details About .trust
NCC Group acquired from Deutsche Post the rights to the .trust gTLD application, for an undisclosed fee in February 2014.
What is .trust? .trust is a unique gTLD that will provide a safer and more trustworthy Internet. The .trust gTLD signals that a site is a safe website to interact and do business with. Organizations using .trust domains will be required to comply with rigorous security policies in order to prevent the use of .trust domains for malicious activity. A continual process of security review and improvement will help ensure those sites stay in compliance with .trust requirements.
Why use .trust? Under the .trust domain, organizations will be able to protect their brand, reputation and sensitive customer information with the highest level of security and reliability. Those who wish to join this online gated community will commit to rigorous security policies and procedures, and NCC Group will work with applicants to help them achieve these policies. These policies have been developed by a coalition of industry and NCC Group experts, and adhering to them provides comprehensive protection from vulnerabilities that threaten to compromise integrity, availability and privacy. The technical policies that shape .trust will ensure that members of the .trust community will be recognized as leaders in secure, trustworthy online transactions.
How does .trust work? The .trust gTLD creates a more trustworthy Internet through the application of three core principles by which we require applicants to abide:
- Verify: All applicants must submit identity documentation and proof of intellectual property and naming rights to help prevent misleading, abusive and malicious registrations. Organizations are verified so consumers know that .trust domains are representative of the brand they know and trust.
- Secure: All registrants must abide by the security control policies and procedures, giving consumers confidence that their online transactions conducted via .trust domains will be secure and trustworthy.
- Assure: Organizations within the .trust domain will be continually monitored for compliance with the .trust technical policies and will actively work with NCC Group experts to remediate identified issues.
How is .trust different from other TLDs? .trust websites will be differentiated by a high level of security and reliability, unprecedented on the Internet. Consumers will come to recognize .trust as an island of trusted brands inside a new, confusing namespace.
How is .trust more secure than other TLDs? Registrants of .trust domains will be required to adopt rigorous security policies that strictly prohibit malicious activity or the creation of vulnerabilities. The .trust service uses a unique, technology-driven process to automatically monitor domain owners for compliance with NCC Group’s best-in-class security policies. This process incentivizes and helps domain owners to quickly restore security when their sites exhibit web application flaws, network misconfigurations and other security violations.
To improve the end-to-end security experience for users of .trust and other domains, NCC Group is working with major Internet companies to implement new technologies into web browsers, email servers and operating systems. The end goal of the security policies is to create a seamless and safe experience whenever a user browses a website or emails someone on a .trust domain.
How are these rules enforced? Registrants in the .trust space agree to follow the security policies that NCC Group strictly enforces via monitoring .trust domains for network, web application, email and malware threats.
About NCC Group
NCC Group is a global information assurance firm, passionate about making the internet a safer place and revolutionising the way in which organisations think about cyber security.
Through an unrivalled and unique range of services, the company provides organisations across the world with freedom from doubt that their most important assets are protected and operational at all times.
Listed on the London Stock Exchange, NCC Group is a trusted advisor to more than 15,000 clients worldwide.
Headquartered in Manchester, UK, NCC Group has 20 offices across the world and employs over 1,000 of the brightest minds in information security, assurance and technology.
NCC Group delivers security testing, software escrow and verification, website performance, software testing and domain services.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 29, 2015 11:45 PM EDT Reads: 1,363
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 11:45 PM EDT Reads: 1,020
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 10:45 PM EDT Reads: 1,024
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 29, 2015 05:30 PM EDT
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 05:15 PM EDT Reads: 362
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
Jul. 29, 2015 04:30 PM EDT Reads: 498
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 04:15 PM EDT Reads: 325
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 29, 2015 04:00 PM EDT Reads: 1,067
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 29, 2015 03:15 PM EDT Reads: 238
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
Jul. 29, 2015 03:15 PM EDT Reads: 396
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 29, 2015 03:00 PM EDT Reads: 466
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 29, 2015 03:00 PM EDT Reads: 1,257
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 29, 2015 02:30 PM EDT Reads: 323
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 29, 2015 02:30 PM EDT
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 29, 2015 02:00 PM EDT Reads: 1,169