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Datalliance Expands Staff to Support Vendor Managed Inventory Activity in Consumer Packaged Goods Market

CINCINNATI, OH -- (Marketwired) -- 06/20/14 -- Datalliance, the leading independent provider of Vendor Managed Inventory (VMI) platform services, announced today that Tim Goecke has been named as Director of Sales - Consumer Packaged Goods (CPG). In this newly established role, Goecke will play a key role in further building the Datalliance customer base in this important market. CPG companies using Datalliance VMI today include industry leaders such as Dannon, Henkel, Kimberly-Clark, Procter & Gamble and others.

Goecke has over 21 years of experience selling software and solutions in the consumer goods market. He joins Datalliance from General Electric (GE) where he was most recently GE's Global Relationship Manager for Procter & Gamble in the GE Intelligent Platform (GEIP) business. GEIP markets advanced manufacturing technologies to the Global 1000.

Carl Hall, Datalliance President, said: "We are very happy to add someone with Tim Goecke's depth of experience to the Datalliance team. More and more CPG companies are recognizing the need to move to a new generation VMI platform in order to cost-effectively expand their VMI programs to more retail partners, and in order to incorporate innovative new capabilities that enhance the value VMI delivers to both parties. Tim has the skills needed to effectively communicate with CPG executives about how Datalliance VMI is uniquely suited to be that next generation platform."

About Datalliance
Datalliance is the world's largest independent Vendor Managed Inventory (VMI) service provider. Delivered as a cloud-based platform backed by extensive customer service, Datalliance VMI makes it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations worldwide for leading companies in consumer, industrial and healthcare markets. For more information about Datalliance, visit

Brian Lindner

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