|By Business Wire||
|June 20, 2014 12:46 PM EDT||
Research and Markets (http://www.researchandmarkets.com/research/s3g8zc/brands_are) has announced the addition of the "Brands are Spending More on Mobile Advertising, but is it Working? Prove it--with Big Data" report to their offering.
Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecast's analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.
Key Topics Covered:
I. Executive Summary
III. Why Brands Are Turning to Mobile Advertising
IV. Mobile Is the Fastest-Growing Type of Advertising
V. Mobile Advertising: Form and Function
VI. Mobile Advertising is Growing-but Are Mobile Ads Driving Sales Growth?
- Mapping Path-to-Purchase is Crucial, but Elusive
- Cookies Crumble on Mobile Devices
- Social Analytics Quantifies Likes and Shares, not Sales
VII. Does Mobile Advertising Work? Answering that Question with Big Data
- AdHaven Bullseye Platform Targets Mobile Ads to More than 152 Million Mobile Devices
- AdHaven Bullseye HyperLocal Adds Geo-fencing for Near-Store Analytic Granularity
- The Proof is in the Delta
- Screen Attribution with AdHaven Bullseye Multiscreen
VIII. Using Big Data to Deliver Big Results for Brands
Privacy is Paramount in Mobile Advertising
IX. Does Mobile Advertising Work? Big Data Answers the Question
X. The Last Word
For more information visit http://www.researchandmarkets.com/research/s3g8zc/brands_are
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 26, 2016 01:15 AM EDT Reads: 2,000
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 26, 2016 01:00 AM EDT Reads: 1,930
Aug. 26, 2016 12:45 AM EDT Reads: 2,226
Aug. 26, 2016 12:30 AM EDT Reads: 2,885
Aug. 25, 2016 11:45 PM EDT Reads: 2,261
Aug. 25, 2016 10:45 PM EDT Reads: 1,861
Aug. 25, 2016 10:15 PM EDT Reads: 1,707
Aug. 25, 2016 09:15 PM EDT Reads: 2,191
Aug. 25, 2016 09:00 PM EDT Reads: 1,693
Aug. 25, 2016 08:45 PM EDT Reads: 1,373
Aug. 25, 2016 06:30 PM EDT Reads: 1,924
Aug. 25, 2016 05:15 PM EDT Reads: 667
Aug. 25, 2016 04:15 PM EDT Reads: 455
Aug. 25, 2016 03:30 PM EDT Reads: 1,492
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 25, 2016 02:00 PM EDT Reads: 3,548